Primary Location: Southeast Michigan
Employee Status: Full-Time
Estimated Hours/Week: 38
Remote: No
% of Travel for the Position: 25%

Who we are: LMCU, Michigan's largest credit union, is expanding across Southeast Michigan. Come join a culture that has earned both regional and national honors for being a Best and Brightest Company to Work For. Enjoy a career path with the potential to grow as fast as we are.

About this position: Lake Michigan Credit Union is looking for a Financial Advisor to provide comprehensive financial planning, investment, and insurance solutions that help members achieve their short-term and long-term financial goals. This highly visible, member-facing role serves as a trusted advisor, partnering closely with branch teams to identify opportunities, deepen member relationships, and deliver tailored financial strategies.
The Financial Advisor is responsible for developing and managing a book of business while helping members navigate important financial decisions through a consultative planning approach. By evaluating each member's unique financial situation, goals, risk tolerance, and time horizon, this role recommends appropriate investment and insurance solutions designed to support long-term financial success. The ideal candidate is a relationship-focused financial professional with strong business development skills, experience providing holistic financial guidance, and a passion for helping members build confidence in their financial future.

What You'll Do: Financial Planning & Advisory Services

• Provide comprehensive financial planning services to members and prospective members using a goals-based advisory approach.
• Evaluate member financial situations, assets, liabilities, objectives, risk tolerance, and time horizons to develop personalized financial strategies.
• Recommend investment and insurance solutions that align with each member's financial goals and circumstances.
• Conduct portfolio reviews and ongoing financial planning discussions to ensure recommendations remain consistent with changing needs and objectives.
• Educate members on investment principles, retirement planning, wealth accumulation, risk management, and other financial planning topics.
• Build trusted relationships through proactive communication, exceptional service, and consistent follow-through.
• Maintain a high standard of professionalism, ethics, and fiduciary responsibility in all member interactions.

• Achieve established production goals and service objectives for assigned branches and book of business.
• Develop and expand relationships with current and prospective members through referrals, networking, and proactive outreach.
• Partner with branch teams to identify financial planning opportunities and connect members with appropriate solutions.
• Conduct financial planning seminars, workshops, and educational events to promote financial wellness and increase awareness of available services.
• Maintain regular contact with members to strengthen relationships, identify emerging needs, and uncover opportunities for additional advisory services.
• Manage sales activities, pipeline development, and follow-up efforts to ensure a consistent and positive member experience.
• Represent LMCU professionally within the communities and markets served.

• Partner closely with branch leadership and staff to deepen member relationships and increase financial planning engagement.
• Provide ongoing coaching and training to branch employees on identifying member financial needs and referral opportunities.
• Support branch teams with sales strategies, financial planning discussions, and member education initiatives.
• Help foster a collaborative environment focused on delivering comprehensive financial solutions.
• Share industry knowledge and best practices that enhance branch-level member service and financial guidance capabilities.

• Collaborate with Mortgage, Business Banking, Premier Banking, Consumer Lending, and other business lines to deliver holistic financial solutions.
• Leverage internal partnerships to identify opportunities that support members' broader financial goals.
• Coordinate referrals and information sharing to enhance member outcomes and strengthen relationships across the organization.
• Work closely with internal stakeholders to ensure a seamless and consistent member experience.

• Adhere to and champion LMCU's core values of Curious Minds, Collaborative Hearts, and Continuous Excellence.
• Follow all broker/dealer, insurance company, and organizational policies and procedures.
• Maintain compliance with applicable laws, regulations, licensing requirements, and industry standards.
• Ensure adherence to Bank Secrecy Act (BSA), USA PATRIOT Act, Office of Foreign Assets Control (OFAC), and related regulatory requirements.
• Support sound risk management practices while delivering an exceptional member experience.

• Three to five years of financial advisory, wealth management, investment, or related financial services experience required.
• Demonstrated success developing client relationships and achieving sales and production goals.
• Experience providing comprehensive financial planning, investment, and insurance recommendations preferred.
• Bachelor's degree required or equivalent combination of education and relevant work experience.
• Active FINRA Series 7 and Series 63 licenses required.
• Series 65 or 66 license required.
• Life and Health Insurance licenses required.

• Strong understanding of financial planning, investment products, retirement planning, and insurance solutions.
• Knowledge of financial markets, portfolio management principles, and risk assessment methodologies.
• Proficiency with financial planning software, CRM tools, and Microsoft Office Suite.
• Ability to analyze complex financial situations and provide appropriate recommendations.
• Strong attention to detail with a commitment to accurate documentation and follow-through.

• Exceptional relationship-building and consultative sales skills.
• Excellent verbal, written, presentation, and interpersonal communication abilities.
• Strong member service orientation with a commitment to delivering personalized financial guidance.
• Ability to build trust, demonstrate empathy, and establish long-term relationships.
• Strong business development and networking capabilities.
• Excellent organizational, time management, and prioritization skills.
• Strong problem-solving, analytical, and critical-thinking abilities.
• Self-motivated with the ability to work independently while collaborating effectively with cross-functional teams.
• Commitment to continuous learning and staying current on financial planning trends, investment products, and regulatory developments.
• Ability to communicate complex financial concepts in a clear, understandable manner.

• All Employees: weekly pay and retirement savings options.
• Full-Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.
• To see a full list of our benefit offerings, check out this helpful guide!

Have additional questions about the role? You may email us at: [email protected].

If you lack access to the internet or require an accommodation in the application process, please send your resume via mail to: P.O. Box 2848, Grand Rapids, MI 49501.