Platform Executive – Paid Media & Performance

Supports the execution and optimization of paid media campaigns across Meta, Google, and TikTok for large, always-on, performance-driven. This role requires strong execution discipline, comfort with high-budget environments, and the ability to operate accurately at speed across multiple campaigns, products, and objectives.

Key Responsibilities

• Execute and optimize campaigns across:
• Meta (Facebook & Instagram)
• Google Ads (Search required; Display & YouTube exposure)
• TikTok Ads
• Support high-volume campaign builds across multiple product lines and objectives (e.g. launches, always-on, promotions)
• Manage daily operations including:
• Budget pacing across multiple campaigns and line items
• Bid adjustments and basic optimization under guidance
• QA checks to ensure accuracy before launches and changes
• Monitor performance against key metrics (CTR, CPC, CPA, ROAS) and flag anomalies early
• Support keyword management for Search campaigns (keywords, negatives, basic bid logic)
• Assist in executing platform best practices for large brands (naming conventions, structure, governance)
• Work closely with strategy, performance, and analytics teams to ensure smooth delivery
• Exposure to always-on campaigns with frequent changes and optimizations
• Ability to follow strict governance, tracking, and QA standards
• Support campaigns tied to e-commerce, app, and retail moments

Key Capabilities & Skills

• Working knowledge of:
• Meta Ads Manager
• Google Ads (Search fundamentals required)
• TikTok Ads Manager
• Basic understanding of:
• Full-funnel performance metrics
• Social and Search optimization principles
• Strong attention to detail in high-budget, high-risk environments
• Comfortable working with numbers, dashboards, and spreadsheets
• Able to work calmly under pressure and tight timelines

Basic Requirements

• 1–3 years of experience in paid media, performance marketing, or platform operations
• Hands-on experience supporting campaigns on:
• Meta
• Google Ads (Search)
• TikTok
• Experience supporting large or complex advertiser accounts is a plus
• Proficient in Excel / Google Sheets