Dedicated to Excellence, Committed to Service

 

Director of Marketing

 

The Director of Marketing (ABS) provides operational leadership for Abeka Marketing Division by directing marketing operations, managing departmental resources, leading team development, and overseeing execution of strategic marketing initiatives. This position ensures marketing projects are completed efficiently, support institutional priorities, and advance enrollment, revenue, brand awareness, and ministry objectives while maintaining alignment with organizational goals and standards.

 

Lead Marketing Operations and Team Performance

Provide day to day leadership for the Marketing Division by directing departmental workflows, managing priorities, allocating resources, and overseeing assigned personnel. Develop Marketing Managers and team members through coaching, feedback, training, and performance management. Monitor workload distribution and operational effectiveness to ensure projects are completed efficiently and in alignment with institutional objectives. Foster a collaborative, service-oriented culture that promotes accountability, innovation, and continuous improvement.

Execute Strategic Marketing Initiatives

Translate strategic direction established by the Chief Marketing Officer into actionable marketing plans and campaigns that support enrollment growth, revenue objectives, ministry initiatives, and institutional visibility. Oversee execution of integrated marketing efforts across multiple channels and audiences while ensuring consistency of messaging, branding, and customer experience. Monitor project progress and adjust plans as needed to ensure achievement of organizational goals and successful delivery of marketing initiatives.

Foster Cross Functional Collaboration and Institutional Partnerships

Build and maintain strong relationships with institutional leaders, ministry departments, and external partners to ensure marketing initiatives are strategically aligned and effectively executed. Serve as a trusted marketing advisor by providing guidance, recommendations, and communication support to assigned ministries and departments. Facilitate collaboration among stakeholders to ensure project expectations, timelines, and priorities are clearly understood and consistently achieved.

Drive Performance, Accountability, and Continuous Improvement

Analyze departmental performance, campaign effectiveness, budget utilization, and operational metrics to evaluate results and identify opportunities for improvement. Develop and implement strategies that improve efficiency, optimize resource allocation, and strengthen marketing outcomes. Maintain oversight of departmental budgets, reporting processes, and performance benchmarks to ensure responsible stewardship of resources and achievement of measurable results. Support the ongoing development of team members through continuous evaluation, coaching, and professional growth opportunities.

FLSA Status - Professional (Exempt)

Education Required

Bachelor's Degree - Marketing

 

Work Experience Required

5+ years in marketing

 

Physical Requirements and Skills

Brand Management, Budget Management, Change Management, Cross-Functional Collaboration, Marketing Operations, Performance Management (PM), Process Improvements, Project Management, Resource Management, Strategic Planning, Team Leadership

 

 

Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments.   We reserve the right to fill this role at a higher/lower grade level based on ministry needs.  An assessment may be required to be considered for this position.