Role Overview

We're looking for a Demand Generation Lead to own execution for the demand generation engine that builds pipeline across our technology solutions for ABA clinics. You'll run multi-channel campaigns, own our event marketing program end to end, and lead co-marketing with technology and channel partners — all while carrying a real pipeline number. This is a builder's seat on a small team: you'll design the process as you go, not inherit one.

What You'll Own

• Demand generation programs: Plan and execute multi-channel campaigns that generate qualified pipeline from ABA clinic operators, clinical directors, and clinicians themselves. Channels will include paid, email, content syndication, ABM, and web.
• Event marketing: Run promotion for every conference we sponsor or exhibit at. From pre-show audience building, booth traffic, on-site activation support, and post-event follow-up sequences that actually convert. You’ll measure event ROI and decide which events we partner in again.
• Partner marketing: Lead all co-marketing with our technology and channel partners. Joint campaigns, co-branded content, webinars, and shared pipeline motions. You work directly with partner enablement to activate this channel.
• Pipeline accountability: You carry a marketing-sourced and marketing-influenced pipeline target.

Qualifications

• 6+ years in B2B demand generation or growth marketing, including time in a high-growth environment
• Track record owning a pipeline number, not just program delivery
• Hands-on with HubSpot, paid social, and campaign reporting
• Direct experience running field and event marketing programs end to end
• Partner or channel co-marketing experience
• Comfortable with ambiguity on a small team where you build the process as you go
• Healthcare, health tech, or multi-site provider experience is a strong plus