Position Summary

Role and Responsibilities

• Own strategic customer marketing initiatives and new product launch plans across key retailers, translating business priorities into customer and channel strategies that drive sell-out and market growth.
• Manage channel marketing budgets, driving ROI and ensuring efficient allocation across both offline and online channels.
• Collaborate closely with Sales teams and Retail partners to ensure seamless and excellent execution of marketing activities.
• Build and strengthen retailer partnerships by delivering added value through joint initiatives and co-marketing campaigns.
• Analyze customer behavior and retail performance data to identify insights and develop action plans that enhance user experience.
• Provide data-driven recommendations to the Sales team to accelerate performance across channels and platforms.

Skills and Qualifications

• 4-5 years of experience in marketing, customer marketing, channel/retail marketing or related fields.
• Strong business acumen, analytical and critical thinking skills with the ability to turn data into actionable insights.
• Solid strategic planning and project management skills.
• Strong communication. Good presentation. Proficiency in English is mandatory.  
• AI experience is an advantage.
• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.

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