About the role

You decide what ads get made. You study what is working in the ad account, work out why, and turn that into the next round of concepts. This is a performance role, not a brand role. The measure is whether the ads you brief go on to win.

What you will do

• Review ad performance weekly and identify which hooks, angles and formats are working
• Write briefs and scripts for video and static ads, including UGC and founder-style content
• Research competitors, customer reviews and comments for angles worth testing
• Direct editors, designers and creators so the output matches the brief
• Keep a test log so the team knows what has been tried and what won

Requirements

• 2+ years in creative strategy or performance creative for DTC ecommerce brands
• You can read ad account data and explain why something worked
• Strong written English and a feel for direct response writing
• Able to produce concepts at volume without quality dropping
• Comfortable giving clear feedback to editors and designers

Benefits

• Experience with Meta, TikTok and YouTube ads
• Familiarity with Motion, Atria, Foreplay or similar creative analysis tools
• Background in copywriting or short-form video