Let’s start with the role

The Content Specialist will assist with the planning and execution of the brand’s marketing strategy throughout its various online and offline touchpoints, acting as a liaison with publishers, agencies and third parties and supporting all relevant communications of the local and international marketing teams. This role is focused on a range of content-driven activities, with specific emphasis on optimizing the customer’s journey across our services and our communication channels, as well as contributing to the successful fulfillment of all content-related requirements of our brand.

As a Content Specialist, you will:

• Assist with the marketing strategy for Spain, aligning local priorities with overall business objectives and commercial targets;
• Assist with and develop and execute integrated marketing plans across brand, media, performance marketing, CRM, affiliates, sponsorships and partnerships;
• Lead the planning and localisation of campaigns, ensuring all creative assets resonate with Spanish audiences and reflect local market dynamics;
• Plan and deliver the editorial calendar on a monthly basis to ensure on-time content delivery;
• Utilize all applicable content formats to share a unique content experience to members and partners;
• Provide writing, editing and proofreading services for recurring or ad hoc copy requests, for example new offers or products, campaigns, newsletters and projects;
• Generate tailor-made promotional content for external partners (publishers, affiliates, radio, etc.) as well as on-site promotional content on all relevant fronts of the website;
• Suggest marketing copy for main and secondary campaigns, based on channel of use (banners, TVC, on-site, radio references) and optimize existing wording and messaging within a strict regulatory framework;
• Establish and develop good relationships with external partners;
• Work with local and international Marketing, Product and other teams in the organization;
• Liaise with the HQ Content team to fulfill inbound content-related tasks, such as operational content (Customer Support, KYC, Payments, CRM etc.), as well as Betting Terms updates, Legal Terms’ amendments, SEO requests and website/native apps maintenance/optimisation;
• Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation;

What you’ll bring

• Degree in Marketing / Communications / Media or other relevant fields;
• Excellent command of English and Spanish;
• At least 3 years of agency/marketing experience;
• Ideally background in sports betting content creation and/or experience in sports/online sports editorial;
• Strong understanding of digital/online technology and its application;
• Experience in content management systems (CMS) and SEO practices;
• Adeptness in working in a fast-paced environment;
• Self-motivated, flexible and a team player.

Kaizen Gaming Perks

• 🕑 Hybrid way of working
• 🏃 A buddy will support you with your onboarding
• 💸 Competitive pay and bonus scheme
• ⭐Developmental 360° feedback framework
• 📚 Unlimited access to Udemy & continuous training

#LI-Hybrid