ROLE SUMMARY

Pfizer is seeking a creative and forward-thinking Content and Design Manager to partner with brand teams across the UK and bring campaigns to life. The role is responsible for content creation and content management across relevant Pfizer-owned channels, with a UK audience focus.

The role plays a crucial part in developing and executing content plans that align with business and brand objectives and engage target audiences. Working across a variety of platforms and tools, including generative AI and design tools, the role generates and refines content and edits or localises visual elements for digital channels.

Working closely with marketers and the Customer Excellence and Operations team, the role combines creative intelligence, editorial precision and generative AI fluency to tailor messaging, visuals and formats for regional needs. This role suits someone who enjoys combining creativity with technology, thrives on collaboration and wants to shape how Pfizer communicates with its audiences.

ROLE RESPONSIBILITIES

Content creation and timely implementation across relevant digital channels

•  Localise and adapt global or regional content to meet market, cultural and regulatory requirements across digital channels.

•  Plan, create and edit engaging visual and written content that aligns with brand and campaign objectives.

•  Assist with search engine optimisation and search engine marketing projects.

•  Ensure consistent application of Pfizer’s brand voice and identity across all touchpoints.

•  Interpret briefs and collaborate with marketers to ensure business and campaign needs are met.

Scaling best practice and synergies

•  Build and maintain reusable generative AI prompt libraries, content templates and image libraries.

•  Continually learn, evolve and strengthen approaches to content development and the use of AI.

•  Tag content effectively to maximise discoverability and reuse within the digital asset management system.

•  Champion the adoption of generative AI and new content technologies to improve creative output and speed to market.

QUALIFICATIONS

Education and experience

•  Relevant degree-level education, such as marketing, communications or equivalent.

•  Experience in digital marketing and content creation; experience in a digital agency environment is preferred.

•  Proven ability to work and multitask under pressure and respond quickly to changing situations in complex project environments.

Skills

•  Strong storytelling skills across different content formats.

•  Strong verbal and written communication and collaborative skills, with the ability to build and maintain productive relationships.

•  Design, content editing and layout skills are preferred.

Knowledge

•  Understanding of pharmaceutical marketing compliance requirements in the market.

•  Basic knowledge of website analytics tools and content management system platforms, such as Adobe Experience Manager.

•  Basic knowledge of marketing automation principles and tools.

•  Understanding of effective and efficient AI prompting techniques.

•  Experience creating email campaigns using enterprise-grade email-building tools, such as Salesforce Marketing Cloud Content Builder or similar platforms; knowledge of AMPscript is preferred.

•  Proficiency in Adobe Creative Cloud, including Photoshop, InDesign, After Effects and Adobe Express, is an advantage.

Attributes

•  Committed to continuous learning and proactively explores new technologies and tools to enhance creative effectiveness.

•  Detail-oriented, with the ability to deliver high-quality work across multiple critical deadlines.

•  Proactive and self-directed.

Organizational Relationships

The role works regularly with the following groups and roles:

•  Marketing

•  Medical

•  Digital and business teams

•  AI innovation teams within Digital

•  Business Analytics and Insights team

•  Omnichannel Insights Specialist

•  Content creators in other markets

•  Customer Excellence and Operations Omnichannel Lead

Work Location Assignment: Hybrid (some office presence is required)

Purpose 

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.  

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility  

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!  

Equal Employment Opportunity 

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.