Position summary:

• Deliver the planned annual sales & profit targets for select categories while managing trade effectively.
• Work with direct guidance from manager as it relates to business planning and customer strategy
• Execute business strategies and tactics as directed
• Managing accounts that are typically sophisticated in terms of category management and complexity. May be assigned to special markets/complex product lines that require significant client relationship skills

Responsibilities:

Customer Account Management: Demonstrate ability to drive sales results while providing best in class customer service

• Customer accountability may range from partial accountability for one or two large accounts to full accountability for multiple small accounts
• Lead strategic business initiatives & develop joint business plans with customers
• Negotiate annual agreements, promo activity, listing fees, price increases & costing with customer
• Create & present business reviews
• Gain customer approval for in-store activation (displays, signs, etc.)
• Address retail pricing issues with customer
• Manage routine demand and supply issues with customer
• Communicate changes to CAG policy, discontinued items, pricing actions, recalls/product quality issues  to customer
• Ensuring new products are listed and distribution gaps are filled
• Handle customer/consumer complaints

Sales: Utilize product, category, and customer and consumer data to identify opportunities and prepare selling presentations.

• Manage new product launches
• Expand distribution of Conagra Brands products
• Manage multiple food groups – applicable items in CAG portfolio

Business Planning/Financial accountability: Conduct sales analytics, using available insights to provide solutions to customer needs.

• Delivering Annual Net Sales & Profit targets
• Accurately forecasting sales volume & trade dollars
• Developing, implementing and evaluating trade and shopper marketing initiatives, based on insights
• Maximization of trade investments and efficiencies aligned to business objectives
• Business and category analysis. Developing & presenting category management solutions
• Understand and execute marketing plan sales material
• Monitor trade activity execution
• Evaluate customer specific reports and standardized IRI reports

Relationship Management within internal matrix organization

• Work in close collaboration with the account team but also with cross-functions within Shopper Marketing, Category Management, Brand marketing, Retail Sales, Finance & Supply Chain to achieve the company’s goals
• Partner with team Business Analyst / Account Manager in reporting and analytics

• Communicate to other sales personnel and functions within Conagra Brands as needed
• Maximizing all sales opportunities through alignment & support from the Retail Team 

Supervision:

• Reporting into the Senior BDM

Potential Career Progression:

• Lateral developmental move to a more complex Business Development Manager role
• Sr. Business Development Manager (move later)
• Market Development
• Lateral Marketing roles within CAG

Qualifications, Education & Experience:

• Post-secondary education in Business administration, Commerce or related field
• 3-5+ yrs. Consumer Packaged Goods (Foods) Sales/Key account management experience
• Strong analytical skills & proficiency in MS Office (Excel, PowerPoint)
• Strong negotiation skills
• Strong business and financial acumen:  business analytics skills, customer P&L agility, ability to plan, track and evaluate trade management
• Proficiency in Nielsen IQ
• Ability to make recommendations for solutions based on information gathered and analyzed from the systems previously mentioned
• Strong attention to detail and accuracy of data entry
• Demonstrated ability to manage trade spending
• Strong technical, report running and analytical abilities
• Strong verbal and written communication skills
• Ability to troubleshoot problems
• Ability to work within a matrix organization. Works with Account, Sr. Business Development Manager and Sales Directors to discuss and prioritize work initiatives

Our Modern Workplace: 
Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in person. This position requires you to work from our Mississauga office 3 days a week. 

SF: LI 
#LI-Hybrid

Date Revised: March 2026

Disclaimer

This position description is not intended, and should not be construed to be, an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job.  It is intended, however, to be an accurate reflection of those principal job elements essential for making decisions related to job performance, employee development and compensation.  As such, the incumbent may perform other duties and responsibilities as required.

Compensation:

The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits:

We care about your total well-being and will support you with the following, subject to your location and role:

• Health: Comprehensive healthcare benefits, mental wellbeing support and wellness spending account
• Wealth: Great pay, bonus incentive opportunity, wealth accumulation program and access to discounts
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, flexible work-schedules, Employee & Family Assistance Program and volunteer opportunities

Our Company:

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like POGO®, VH Sauces® and Orville Redenbacher®.

Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. Conagra  is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please email [email protected]. We will make a determination on your request for accommodation on a case-by-case basis.

The company uses artificial intelligence (AI) in screening, assessing, and selecting applicants for open positions.