•    Drive planning and forecasting
o    Coordinate the annual budget and regular forecasts for the region, together with Sales, Marketing and Regional Finance.
o    Consolidate input from markets and ensure alignment with regional and Group guidelines.
o    Analyse sales volumes, prices, mix and margins, highlighting risks and opportunities.
•    Manage sales and commercial performance
o    Prepare monthly management reporting on sales, margin and key commercial KPIs by country, customer, channel and product group.
o    Perform variance analysis versus budget, forecast and last year, explaining the key drivers (price, volume, mix, rebates, FX, cost of sales).
o    Provide regular insights to management and Sales on customer and product profitability, discount structures and campaign performance.
•    Act as a business partner to Sales and management
o    Serve as a financial sparring partner for Sales Managers, Key Account Managers and Regional Management.
o    Support pricing decisions, contract negotiations, tenders and commercial agreements with fact based analysis.
o    Translate financial figures into clear messages and recommendations for non finance stakeholders, and constructively challenge commercial assumptions.
•    Support cost control and OPEX management
o    Monitor and challenge commercial and administrative OPEX for the region (e.g. sales, marketing, distribution, travel).
o    Support budget owners in planning, tracking and optimising their cost base.
o    Identify efficiency opportunities and support cost improvement initiatives.
•    Contribute to projects and ad hoc analysis
o    Prepare and review business cases for commercial initiatives (new products, markets, campaigns, pricing projects).
o    Conduct ad hoc analysis on topics such as customer portfolio optimisation, channel mix and profitability improvement.
o    Participate in regional and cross functional initiatives related to pricing, margin improvement and system changes.
•    Improve processes, systems and data quality
o    Ensure accuracy, consistency and timeliness of management reporting in line with ROCKWOOL standards.
o    Contribute to the continuous improvement and simplification of reporting, forecasting and analysis processes.
o    Work with ERP and BI tools to automate and improve reporting, and safeguard the quality of sales, pricing, customer and product data.