Job Description:

Brand Manager – Fixed Term

Angel Court EC2R 7HJ or Bupa Place M50 3SP

Hybrid – minimum 2 days per week in the office

Fixed Term / Secondment 12 months

Full-time 37.5 hours per week

Salary £41900 - £52300 depending on experience

Job grade B13

We make health happen

The role 

Are you ready to join an exciting, fast-paced and dynamic team?

Join us at a time when brand is a key enabler of growth across our business. We’re seeking an experienced Brand Manager for a 12-month contract or secondment role, reporting to the Senior Brand Manager.

You’ll help shape and deliver our approach to brand architecture, brand strategy, naming and integrated brand planning. Working across teams, business units, our Group function and markets, you’ll turn strategic thinking into clear, practical direction that strengthens, simplifies and protects our brand.

You’ll also support the development and delivery of brand campaigns, bringing an understanding of how creative ideas work across paid, owned and earned media. You’ll manage stakeholders and agency relationships, help navigate approvals, and ensure activity is strategically aligned, distinctive, and consistent.

How you’ll help us make health happen

Brand strategy and planning

• Support the Senior Brand Manager in developing and implementing brand strategy and integrated brand plans.
• Translate business and customer priorities into clear brand objectives, strategic recommendations and actionable plans.
• Connect brand activity across business units, identifying opportunities for greater consistency, collaboration and impact.
• Bring external thinking, competitor awareness, and category insight into brand planning and decision-making.
• Prepare clear strategic materials and recommendations for stakeholders, taking the complex and making it simple.

Brand architecture and naming

• Support the development and application of brand architecture across products, services, propositions, partnerships and customer experiences.
• Lead or support naming projects from brief and strategic criteria through to stakeholder alignment, evaluation and recommendation.
• Provide clear guidance and expertise on how the brand should be structured, presented and endorsed across the business.
• Work with relevant legal, risk and compliance partners to support appropriate brand protection and governance.
• Help maintain practical frameworks, principles and guidance that enable teams to make consistent brand decisions.
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Brand campaigns and media

• Support the Senior Brand Manager in the planning and delivery of brand campaigns aligned to agreed strategy and business priorities.
• Contribute to campaign briefs, proposition development, positioning and creative evaluation.
• Bring a sound understanding of media channels and the role of paid, owned and earned media in building brand impact.
• Work closely with creative and media agencies, coordinating day-to-day activity and helping ensure deliverables are strategically aligned and delivered on time.
• Support campaign approvals, quality assurance and optimisation to maintain a high standard of brand execution.
• Help amplify campaign activity across business units while maintaining coherent and consistent brand messaging. 

Brand management and stakeholder engagement

• Act as a trusted brand partner and guardian, providing practical advice on strategy, architecture, naming and brand application.
• Build strong relationships across functions, business units, Group teams, markets and external agencies.
• Facilitate alignment across stakeholders, constructively challenging where needed to protect the brand and improve outcomes.
• Manage multiple workstreams, priorities and dependencies in a fast-paced environment. 

You

• You’ll bring a wealth of brand management experience gained in 2 or more complex businesses
• Significant hands-on experience leading and delivering brand strategy, brand architecture, naming and integrated brand planning within complex organisations.
• Proven experience operating at a senior level, acting as a trusted adviser on brand matters and influencing decisions across a broad range of stakeholders.
• Extensive experience developing and applying brand architecture frameworks across products, services, propositions, partnerships or portfolios.
• Strong experience leading naming projects, from strategic development and evaluation through to recommendation and implementation.
• Ideally, experience gained within a customer champion brand, or a complex multi-brand organisation where navigating brand architecture and competing business priorities is a critical part of the role.
• The confidence and credibility to engage senior stakeholders, challenge constructively and provide expert brand counsel.
• A strong understanding of how brand strategy translates into effective campaigns, with a good working knowledge of paid, owned and earned media.
• Excellent strategic thinking, communication and commercial judgement, with the ability to simplify complex issues and turn them into clear, actionable recommendations.
• Highly organised, collaborative and outcome-focused, with the ability to manage multiple priorities in a fast-paced environment.
• A strategic problem-solver with a real passion for Brand.
• Confident, influential stakeholder management, adept at making the complex simple.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You’ll receive the following benefits and more:

25 days holiday pro rata, increasing through length of service

An enhanced pension plan and life insurance

Many other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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