Job Title

Job Description

Byrdie is looking for a passionate and creative addition to our social media team! This role touches every part of Byrdie’s social presence—from creating, hosting, shooting, and editing video to community management, daily meetings and publishing, brainstorming captions, and developing and launching new social series. The ideal candidate lives and breathes the internet, with a strong pulse on pop culture and entertainment, beauty and fashion, emerging creators, trends, and the conversations shaping our feeds. They’re excited to experiment with new formats, jump on the right cultural moments, engage directly with our community, and turn ideas into content quickly. This role is for someone who is excited about the direction the social media space is headed, and is eager to grow alongside the brand. Above all, they understand Byrdie’s voice and POV and are enthusiastic about helping evolve how the brand shows up, connects, and creates across platforms.

About The Position | Job Responsibilities:

• Pitch daily social-first news and content ideas, translating timely news into social posts or hosted social videos.

• Create original content (Reels, TikTok, etc.), including video editing and on-camera hosting.

• Monitor community engagement, responding to comments and questions across platforms.

• Write social copy that reflects brand voice and follows brand writing guidelines.

• Remain curious and conduct daily research on beauty/fashion social trends and broader platform trends.

• Brainstorm regularly to help develop new social franchises and series that align with Byrdie’s social POV.

• Cover live events (e.g., awards shows) alongside the Byrdie editorial team.

• Serve as an extension of the brand's social presence and on-camera identity.

• Pull weekly social insights alongside the Byrdie social team.

Hybrid 3x a week |  (New York City) 

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | Byrdie

Byrdie is where beauty, fashion, and internet culture meet—with strong perspective, real personality, and a curation more credible than the algorithm. What makes Byrdie different is what makes us essential: We cut through the clutter to deliver only what’s worth knowing, shaped by voices who truly influence the space. From smart takes and trendspotting to glossy celebrity covers and creator-powered events, Byrdie crafts social-first content to spark conversation and build meaningful connections. We live for all things commentary, collaboration, and community. More than just coverage spanning skin, hair, makeup, style, and wellness, Byrdie is where tastemakers with passion and POV trade notes, swap recs, and gauge what’s next. For us, it’s all about the now, next, and niche.

Weight%: Accountabilities, Actions and Expected Measurable Results

70%:  Social media content creation: Pitching, writing, shooting, scheduling, video editing, and executing all steps to 

create assets and content.

20%: Community management and monitoring while providing insights learned from our community.  

10%: Research to stay up to date on platform trends and report content performance.

The Role’s Minimum Qualifications and Job Requirements:

Education:

Bachelor's degree in Journalism, Communications, or a related field, or equivalent work experience.

Experience:

1-3 years of digital and/or social media experience, preferably at a brand, a news organization, and/or a content studio.

Specific Knowledge, Skills, Certifications and Abilities:

• Familiarity with major social platforms (Instagram, TikTok, Facebook, Pinterest, X)

• Social video editing (CapCut, Adobe Premiere, or other editing tools)

• On-camera hosting

• Adobe Photoshop

• Google Slides/Docs

• Social scheduling Tools

% Travel Required (Approximate): 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.