Job Details:

Associate Manager, Marketing

 

Job Summary

The Associate Manager, Marketing will focus on either Brand Marketing or Digital Marketing initiatives, driving strategies that enhance Tyson Foods’ market presence and effectively engage target audiences.

 

Key Responsibilities

Brand Marketing

• Support the development and execution of comprehensive marketing strategies to strengthen Tyson Foods’ portfolio of brands.
• Consolidate team feedback and distribute meeting recaps to help ensure projects remain on track.
• Facilitate project and business organization by compiling and maintaining key project documents on internal servers.
• Maintain project trackers and status documents at the direction of the manager.
• Support the development of creative briefs by aggregating key data, insights, and historical context.
• Analyze consumer trends in partnership with the Insights team to inform marketing strategies and identify growth opportunities.
• Champion brand creative standards and guidelines, ensuring all creative work remains on-brand and aligned with strategic objectives.

Digital Marketing

• Implement digital marketing campaigns across various platforms, including social media, email, and web channels, to drive customer engagement and conversion.
• Plan, execute, and manage media buying across demand-side platforms (DSPs) and retail media networks, ensuring efficient budget allocation, audience targeting, and performance optimization.
• Optimize digital content for search engines (SEO) to improve online visibility.
• Contribute to the development of engaging and persuasive digital shelf content, including optimized imagery, SEO copy, enhanced content, and videos.
• Lead the analysis of external industry trends and internal performance data to support sales efforts at multiple levels, identifying sales trends, shifts in consumer and operator purchasing behavior, competitive risks, and white-space opportunities.
• Assist in managing product listings across e-commerce platforms, including Amazon, Walmart, Sysco, and the company website, ensuring consistency and accuracy.
• Collaborate closely with internal stakeholders, including Brand, Sales, and Commerce Marketing teams, as well as external partners such as digital agencies and platform representatives, to align digital content with business strategies and enhance product visibility.
• Monitor customer reviews and questions across digital platforms and provide feedback to improve product content and the overall customer experience.

 

 

Requirements

Education

• Bachelor’s degree in Marketing or a related business field is required.

Experience

• Minimum of 3 years of professional experience in marketing, with a strong emphasis on either brand marketing or digital marketing preferred.
• Proven track record of managing successful marketing projects and campaigns.

Skills

• Excellent verbal and written communication skills.
• Strong presentation skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in digital marketing tools and platforms.

Supervisory Responsibilities

• None.

Travel

• Up to five domestic trips per year.

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.