Job Description

The Role 

The Assistant Manager, Vehicle Purchase Programs role involves the management of a key incentive program for active and retired GM employees, dealership employees, and their eligible family members. The role includes marketing the program to eligible audiences, creating collaborative strategies to promote vehicle sales, and evaluating and refining existing programs and promotions.

 

What You’ll Do 

• Identify and develop business building opportunities, program concepts/ideas, strategies, sales/cost proformas, and pilot program plans when applicable.
• Support development of employee pricing strategies including EV-specific pricing models, future pricing models across the entire portfolio, and the implications of pricing strategy changes on program sales and effectiveness.
• Lead the development of targeted marketing campaigns with agency partners to grow and expand sales under the programs.
• Track and measure all campaigns including the monitoring of key measures, tracking progress throughout the campaign, and final report out at campaign end (i.e., sales impact/net-plus evaluation, etc.)
• Provide strategic counsel regarding business policy, sales growth opportunities, individual program expansion/contraction, long-term growth opportunities, and other guidance that the business requires.
• Function as a subject matter expert within GM on the programs for all inquiries, including with the brand sales teams, HR, Labor Relations, Company Vehicle Operations, and UAW.
• Recommend and provide rationales, and when approved, author changes to program policies, program updates, program rules & guidelines, and other documents as needed.
• Support ad hoc requests for reporting and data analysis.

 

Your Skills & Abilities (Required Qualifications)  

• Program Management, Digital Marketing and Retail Sales Experience

• Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or related field

• 5-8 years or more in marketing, program management, or strategy role

• Ability to travel up to I0-15%

• Proficiency in Word, Excel, PowerPoint

 

What Can Give You a Competitive Advantage (Preferred Qualifications)  

• Automotive experience is highly preferred.

• Strong knowledge of business analytics, marketing data, and understanding of the complex dynamics within the automotive sales domain.

• Proven ability to synergize complex business strategies into persuasive presentations.

• Ability to thrive in a collaborative atmosphere and belief in the power of innovation through differing viewpoints.

• Retail sales and incentives experience

• Experience developing or executing business strategy

• Fraud prevention experience

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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