At REEDS Jewelers, we bring together the timeless values with the energy and innovation of a modern luxury retailer. For nearly 80 years, we’ve built a legacy of trust, exceptional customer service, and curated fine jewelry- offering our clients an elevated experience both in-store and online. What sets REEDS apart is our unwavering commitment to people and progress. We stay true to our roots while constantly evolving, embracing new technology, premium brands, and forward-thinking practices to lead in the world of luxury retail. Here, you’ll find more than a job, you’ll find a career with purpose, growth, and lasting impact. 

Patrick Henry Mall serves as the primary shopping destination for Newport News and the greater Peninsula region, with consistent traffic from locals, military families, and visitors. Newport News offers a blend of waterfront living, historic charm, and access to major employers in defense, shipbuilding, and healthcare. Retail professionals here benefit from a strong customer base and a diverse, growing community. 

We’re looking for a results-driven, client-centric Assistant Store Manager to lead alongside the Store Manager in leading a high-performing team. This role is instrumental in driving sales, developing team talent, and ensuring operational excellence while bringing REEDS’ values to life on the sales floor. You’ll help create a culture of passion, integrity, and service where every customer feels valued. 

What You'll Do  

Sales Leadership 

• Partner with the Store Manager to exceed sales goals and KPIs.  
• Be a sales leader and mentor on the floor, leading by example.  
• Drive growth through key product strategies and promotional execution.  
• Foster new and repeat customer relationships through client development efforts.  

Client Experience 

• Deliver and coach exceptional customer service at every touchpoint.  
• Ensure an elevated and personalized shopping experience.  
• Actively support the team during peak traffic and high-stakes moments.  
• Use feedback to refine store experience and service strategy.  

Team Development 

• Support hiring and retention of top-tier talent.  
• Mentor team members and provide actionable coaching and recognition.  
• Promote a culture of learning, teamwork, and performance.  
• Help manage training, development, and performance tracking.  

Operational Excellence 

• Keep daily operations running smoothly and efficiently.  
• Uphold company policies and ensure compliance.  
• Monitor inventory, loss prevention, and store standards.  
• Optimize processes and back-of-house organization.  

Our Values 

We live and lead through REEDS’ guiding principles: 

• Integrity – Do what’s right, always.  
• Performance Excellence – Drive results, embrace growth.  
• Stewardship – Build trust with every action.  
• Professionalism – Lead with confidence and consistency.  
• Entrepreneurial Spirit – Think big, act boldly.  
• Team Orientation – Collaborate and uplift others.  
• Passion – Love what you do and have fun doing it.  

Requirements

Required Qualifications 

• Experience in retail, preferably within luxury, specialty, or jewelry retail. 
• Passion for the Pandora and REEDS brand 
• Strong leadership presence with the ability to inspire, guide, and develop a team. 
• Proficient in POS systems, clienteling tools, Microsoft Office, and digital commerce platforms. 
• Availability to work a flexible schedule including evenings, weekends, and holidays. 
• High School Diploma/Equivalent 
• Must be legally eligible to work in the U.S. 
• Must be able to stand for extended periods as required and lift up to 30 lbs.  

Preferred Qualifications 

• Previous coursework or certification from the Gemological Institute of America (GIA) 
• Passion for jewelry, watches, and providing a luxury client experience 
• Leadership in retail or hospitality  

Benefits

Our sales team earns an hourly base pay rate and monthly commission.

REEDS Jewelers offers a comprehensive compensation program that includes health/dental/life/LTD insurance, 401k, merchandise discounts, career growth and a drug free workplace.

REEDS Jewelers is an Equal Opportunity Employer. We value the diversity of our team, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. REEDS provides a smoke and drug-free environment.