[What the role is]

Singapore Tourism Board's Data Exploration and Partnerships (DXP) department is shaping the data landscape for Singapore's tourism sector, and this role is central to that mission.

As our Data Partnerships Manager, you will identify tourism industry data needs, forge strategic data partnerships, and design data use cases that generate actionable insights for STB and the broader tourism ecosystem. This is a high-impact, high-ownership role that sits at the intersection of partnerships development, data strategy and analysis, and industry transformation.

Success in this position means building a robust ecosystem of data partnerships that delivers measurable value to Singapore's tourism sector, while progressively elevating the industry's data capability. You will serve as the bridge between STB's strategic data needs and the broader tourism ecosystem, ensuring that partnerships and data exploration initiatives translate into insights that drive real tourism outcomes. You will report directly to the Head of Department and work closely with line units across STB, government agencies, and industry partners.

What makes this role unique is the breadth of impact it offers: brokering strategic data partnerships, designing and running data pilots that surface actionable insights, and guiding tourism businesses in translating data into real business decisions. All of this within a newly established department where you will help shape how we work and make an impact on Singapore's tourism data landscape.

[What you will be working on]

Board wide Data Needs Assessment and Coordination
You will consolidate and review data needs from line units across Singapore Tourism Board, conducting comprehensive gap analysis and research to fulfill data gaps within STB. This involves facilitating requirements gathering with line units and external stakeholders, researching data providers in the market, prioritising data requirements based on business impact, and coordinating across departments to resolve overlapping data needs and build a consolidated view of STB's data landscape. You will synthesise these findings into a prioritised data acquisition pipeline that guides STB’s data acquisition and partnership decisions.

Data Partnership Development and Management
You will proactively identify, evaluate, and establish strategic data partnerships with tourism industry players, technology providers, and government agencies. This includes building and maintaining a pipeline of prospective partners, conducting market research, assessing the commercial and strategic value of partnership opportunities, leading negotiations, and structuring agreements that deliver mutual benefit and long-term sustainability.

Beyond establishing partnerships, you will manage ongoing partner relationships to ensure continued value creation, and work with internal departments to develop the governance and processes that underpin our Data Partnerships work, including frameworks, standard operating procedures, partnership templates, and performance monitoring mechanisms. All partnership activities need to be conducted in compliance with data protection regulations and government policies, with best practices documented and scaled across multiple arrangements.

Data Use Case Design and Pilot Implementation
You will design new data use cases that demonstrate the business value of tourism data, including working closely with internal and external stakeholders to define hypotheses, dataset requirements, success metrics, resource requirements, and implementation timelines. You will plan and execute end-to-end data pilots, which involve setting up small-scale data pipelines and data ingestion processes, performing data transformation and calculations, exploratory data analysis, creating dashboards, and generating analysis and insights that inform tourism strategy and operations. You will document pilot findings and translate results into clear recommendations on whether and how to scale successful use cases into sustainable data products on STAN, our core data and analytics platform.

Industry Capability Building
You will design and deliver industry engagement programmes that equip tourism businesses with the knowledge and skills to use STB's data assets and insights for practical business decision-making. This includes conducting outreach and training sessions that guide industry stakeholders — such as hotels, attractions, and tour operators — in interpreting and applying tourism data to their specific business contexts, whether to sharpen their marketing strategies, inform product development, or identify new visitor segments.

To ensure these programmes are targeted and effective, you will assess the data capability and maturity levels of Singapore's tourism industry, mapping existing skills, tools, and practices to identify gaps. Based on these findings, you will develop capability uplift plans, training materials, and long-term strategies that progressively build the industry's ability to leverage data for competitive advantage, while also strengthening STB's internal data capabilities.

You will track and measure the impact of these initiatives using data maturity assessments and engagement outcomes, and contribute to positioning STB as a trusted thought leader and enabler in tourism data capability through publications, industry events, and sector-wide initiatives.

[What we are looking for]

• Excellent critical thinking and problem-solving skills with strong analytical mindset
• Strong presentation and communication skills with ability to translate complex technical concepts into clear business language
• Self-motivated with strong initiative and ownership to drive progress
• Ability to work collaboratively across a lean, cross-functional team while managing multiple external relationships simultaneously
• Comfortable operating in ambiguous, build-stage environments with the ability to establish structure and process where none yet exists
• Strong data analytics skills with capability on dataset requirements definition, data wrangling and ingestion, exploratory data analysis, data transformation and calculations, and create dashboards on established data analytics platforms (AWS Quick preferred)
• Strong project management skills with experience managing multiple concurrent initiatives
• Strong business development skills including business acumen, relationship building, commercial negotiation and managing multiple stakeholders
• Mature and comfortable interacting with external stakeholders holding senior management positions
• Understanding of partnership frameworks, governance structures, and commercial agreement development
• Business consultancy skills including developing and measuring business use cases, workshop planning and facilitation, and conducting strategic research and market analysis
• Demonstrated ability to identify high-leverage partnership opportunities and build a pipeline of prospective partners
• Trained in Business, Data Analytics, Information Systems, Economics, or related field
• Knowledge in tourism, hospitality, or related industries
• Experience with data analysis and wrangling, working with diverse data sources and formats, and data governance processes
• Knowledge in AWS Quick or similar cloud-based analytics platforms
• Knowledge in SQL and at least one programming language (Python or R) is preferred
• Experience working in or with government agencies, statutory boards, or public sector organisations is an advantage