ABOUT THE ROLE

Our Assistant Counter Manager leads an energetic and passionate team of people who are dedicated to creating experiences with our clients, responsible for all retail activities that contribute to the brand’s image and leadership in the market by liaising with field, corporate and global functions.   

What impact you can create at CHANEL

Lead & Develop High‑Performing Teams

• Inspire, coach, and develop Beauty Advisors and other beauty specialists through continuous feedback
• Drive onboarding, training, and succession planning with key partners
• Foster an inclusive, ethical, and high‑engagement team culture

Drive Business & Entrepreneurial Performance

• Achieve sales targets and KPIs through analysis and action planning
• Lead by example on the floor, actively selling and servicing clients
• Grow CRM performance by building loyal and engaged client communities

Deliver Consistent & Memorable Client Experiences

• Set and uphold high standards of the CHANEL client experience
• Create personalised, relationship‑driven client journeys
• Leverage client feedback to elevate service quality and team capability

Ensure Operational & Financial Excellence

• Oversee staffing, inventory, loss prevention, and counter operations
• Ensure compliance with brand, VM, grooming, and audit standards
• Identify opportunities and provide insights to Area Retail Manager

You are energised by

• Leading and developing people through coaching, motivation, and empowerment
• Creating meaningful client experiences that embody CHANEL’s luxury codes
• Solving business challenges with strategic thinking, creativity, and agility
• Working in a dynamic retail environment where excellence is expected and celebrated
• Representing CHANEL with pride, authenticity, and passion

What you will bring

• Minimum 3+ years’ experience leading a beauty or fragrance frontline team, with proven people management skills
• Strong capability in coaching, performance management, and team development
• Solid commercial acumen with experience driving sales, KPIs, and CRM performance
• Fluent in Thai and English, with a positive, professional, and client‑centric personality
• Strong organizational skills, attention to detail, and comfort with digital tools
• Passion for luxury retail and delivering elevated client experiences

What CHANEL can offer you

• Brand Legacy: In-depth exposure into the rich brand and cultural evolution of the House of Chanel.
• Leadership: exercise your leadership to develop strategic goals. 

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel.