WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

In this role, you’ll shape how our platform shows up across marketing, product storytelling, and customer touchpoints, balancing creativity with clarity and craft with strategy; effectively leading the visual evolution of our B2B SaaS brand.

You’ll work closely with brand, product marketing, and content teams to turn complex ideas into compelling, accessible visual stories. This is a hands-on leadership role for someone who loves systems thinking, strong concepts, and making enterprise technology feel human.

This is a hybrid position based out of our New York City HQ. 

RESPONSIBILITIES 

• Own and elevate the visual identity of our SaaS platform across brand, demand generation, lifecycle, and product marketing
• Lead concept development for integrated campaigns, product launches, and key brand moments
• Translate complex B2B and technical concepts into clear, engaging visual narratives
• Partner closely with copywriters, product marketers, and strategists to align art, messaging, and business goals
• Establish and maintain scalable visual systems that work across channels and teams
• Mentor and guide designers and junior art directors through thoughtful feedback and creative leadership
• Ensure creative work is consistent, on brand, and optimized for performance across digital-first channels
• Present creative direction and concepts to internal stakeholders with clarity and confidence
• Manage multiple projects simultaneously while maintaining a high bar for craft and execution

REQUIREMENTS

• 7–10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work
• Proven experience leading visual direction for digital-first brands or platforms
• Strong understanding of brand systems, typography, layout, and design for scale
• Ability to simplify complex ideas without oversimplifying the story
• Fluency in Adobe Creative Suite and comfort collaborating with motion, web, and product teams
• Experience working cross-functionally with marketing, product, and growth partners
• Strong communication and presentation skills, you can articulate the “why” behind the work
• A strategic mindset with an appreciation for performance, usability, and business outcomes

PREFERRED SKILLS

• Experience working on enterprise or mid-market SaaS platforms
• Familiarity with UX/UI principles or close collaboration with product design teams
• Motion, video, or interactive storytelling experience
• Experience evolving or rebranding an established B2B brand

WHY YOU'LL LOVE IT HERE

• You’ll shape the visual identity of a growing SaaS platform with real business impact
• You’ll work on thoughtful, concept-driven creative—not just one-off assets
• You’ll collaborate with smart, motivated teams who value design and strategy
• You’ll have ownership, influence, and room to push the brand forward

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $125,000 - $140,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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