As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

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ESSENTIAL FUNCTIONS
Engagement & Event Strategy

• In partnership with the Assistant Director, Plan and execute startup, innovation, and competitions, managing logistics, timelines, applications, and judging panels.
• Integrate AI-driven analytics and tools to monitor.
• Understand of award processes and evaluation criteria for startups.
• Use AI analytics tools to track engagement, measure effectiveness, and refine marketing strategies.
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• Manage scheduling, registration platforms, and virtual/hybrid event tools (Zoom, AI- enabled collaboration tools) to streamline participant engagement and experience.
• Coordinate mentors, judges, and volunteers, including communications and follow-ups.

Marketing & Communications

• Create content and campaigns across multiple channels (social media, newsletter, emails, press releases) with AI-assisted design, analytics, and audience targeting.
• Promotion and outreach to students, alumni, and external audiences
• Knowledge of analytics tools to track engagement and campaign effectiveness.
• Write compelling calls for applications or participation.
• Communications with external partners.
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• Strong relationship management with judges, sponsors, mentors, and students.
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Project Management

• Manage multiple competitions and programs simultaneously.
• Manage complex timelines, conflicting priorities and problem solve to ensure smooth execution of projects.

Other Duties as Assigned

MINIMUM EDUCATION & EXPERIENCE

• Bachelor's degree and 5 years of experience in Event Management or related field required
• Student Engagement experience preferred
• Or equivalent combination of education and experience
• Experience in higher education preferred

KNOWLEDGE, SKILLS AND ABILITIES

• Strong project management skills required, with the ability to manage multiple tasks simultaneously preferred
• Strong organizational skills required
• Strong communication skills, including writing and editing abilities required
• Ability to lead volunteers and staff who do not have a direct reporting line required
• Proven experience in budget management and financial reporting preferred
• Proficiency with data analysis tools and software, as well as Microsoft Office Suite preferred
• Knowledge of entrepreneurship preferred

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.