Location:

Lahore,

Job Summary:

The AI Content Creator will support the development of on-model fashion imagery for The Children’s Place and Gymboree brands. This role combines creative expertise with emerging AI technologies to produce polished, market-ready on-figure images that align with brand standards, visual guidelines, and creative direction.

The ideal candidate brings a strong understanding of fashion styling and photography, including fit, lighting, composition, and posing, and can effectively translate these skills into AI-generated and AI-edited content. This is a creative role requiring strong visual judgment, attention to detail, and the ability to use AI tools to create realistic, compelling, and brand-appropriate imagery.

Responsibilities:

Key Accountabilities

• Generate and refine on-figure (on-model) product images using AI image generation and editing platforms, ensuring garments appear accurately fitted, styled, and photographed
• Direct AI outputs the way you would direct a photoshoot: manage pose, lighting, framing, skin tone, fabric texture, and garment drape for a natural, believable result
• Retouch and composite AI-generated images to match brand photography standards, proportions, and inconsistencies AI tools commonly introduce
• Maintain garment accuracy — correct color, seams, prints, logos, textures, and silhouette — across a high volume of SKUs
• Collaborate with creative directors, stylists, and merchandising teams to ensure AI-generated imagery aligns with brand tone, campaign direction, and seasonal aesthetics
• Build and refine prompt libraries, reference sets, and workflows to improve consistency, speed, and quality across the AI image pipeline
• Stay current on new AI imaging tools, plugins, and techniques, testing and recommending additions to the creative toolkit
• Maintain rigorous quality control, reviewing images against brand and technical specs before they move downstream
• Manage multiple projects and deadlines in a fast-paced, high-volume production environment
• Responsible for manually downloading product images, renaming files according to naming conventions and uploading to DAM system to support on-site sales

Education and Experience

• 4+ years in a creative atmosphere and/or environment
• Experience in fashion or apparel e-commerce production or similar
• Background in garment construction, fit, or technical design is a benefit
• Portfolio demonstrating both traditional creative work and AI-assisted image work
• Please include a portfolio or work samples showing your creative background (photography, styling, art direction, or retouching) alongside any AI-generated or AI-assisted image work, if available.

Skills and Behaviors

• Hands-on experience with AI image generation/editing tools or a fast learner with strong technical aptitude and adjacent tool experience
• Proficiency in Adobe Photoshop for retouching, compositing, and finishing AI-generated images
• Comfortable writing and iterating on detailed prompts to achieve specific creative outcomes
• Sharp eye for spotting AI distortions, and inconsistencies (hands, fabric folds, logos, proportions)
• Ability to balance creative vision with brand consistency and production speed
• Strong communication skills to give and receive creative feedback across teams