Job Description Template

Job Title - GN - SONG - MT – Digital Marketing – Social Media Consultant

Management Level : 09 - Management Consultant

Location:

Must have skills: Social media strategy, content planning, paid social campaigns, social listening, community engagement, influencer marketing, ORM, Tiktok, social commerce, WhatsApp Marketing

Experience: Minimum 8-10 years of experience in digital marketing with 5+ years of relevant experience in social media marketing, influencer, and paid social campaigns

Job Summary: We are looking for a Social Media Consultant with deep expertise in developing and executing strategic social media initiatives across organic and paid channels. The ideal candidate brings deep knowledge of content strategy, audience engagement, paid social campaigns, and social media performance measurements. They have hands-on experience with tools and platforms such as Sprinklr, Meta Ads Manager, LinkedIn, Twitter/X, Instagram, and YouTube, and are skilled in using analytics and social listening tools to inform strategy and optimize impact. The candidate should also be up to date with the latest AI trends on social media marketing and able to drive conversations around it. The consultant will collaborate with marketing, content, and analytics teams to align social media efforts with overall business goals, driving brand awareness, engagement, and measurable business outcomes.

Roles & Responsibilities:

• Develop and execute integrated social media strategies across organic and paid channels to drive brand awareness, engagement, and business outcomes
• Plan and manage paid social campaigns on platforms such as Meta, LinkedIn, Instagram, Tiktok, Twitter/X, WhatsApp and YouTube
• Ability to build strategies and chart out end to end delivery roadmaps around influencer marketing, ORM and social commerce
• Create and optimize content calendars, ensuring alignment with marketing, brand, and business objectives
• Monitor, analyze, report and advice on social media performance using tools like Sprinklr and/or other analytics tools to design strategy and optimize ROI
• Leverage social listening and audience insights to refine messaging, targeting, and engagement strategies
• Collaborate with creative, marketing, analytics, and product teams to ensure cohesive multi-channel campaigns
• Track emerging social media trends, platform updates, and best practices to maintain competitive advantage
• Manage stakeholder communications, including campaign updates, performance reports, and strategic recommendations
• Support senior team members in proposal solutioning in the relevant field

Professional & Technical Skills:

• Hands-on experience managing paid campaigns on Meta, LinkedIn, Twitter/X, Instagram, and YouTube
• Expertise in developing content calendars, engagement strategies, and campaign planning for organic and paid channels
• Proficiency in Sprinklr, Hootsuite, or equivalent for multi-channel publishing, monitoring, and reporting
• Ability to track KPIs such as engagement, reach, CTR, conversions, and ROI using analytics dashboards and reporting tools
• Knowledge of optimizing posts for platforms basis best practices and driving community interactions wherever relevant
• Understanding of global social media trends, emerging formats, and competitor activity to inform strategy
• Experience working with cross-functional teams to align social strategy with marketing, brand, and business objectives

Additional Information: - The ideal candidate is a strategic, data-driven social media professional with 8+ years of experience across content, paid campaigns, and social analytics, with hands-on expertise in Sprinklr or other social management tools, and a proven ability to drive brand engagement and business impact through integrated social media strategies.

About Accenture:

About Our Company | Accenture

Experience: Minimum 8-10 years of experience in digital marketing with 5+ years of relevant experience in social media marketing, influencer, and paid social campaigns

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.