Job Description:

Job Description – TV Activation

Role: Account Manager – TV Activation
Level: L30
Experience: 4–9 years

Role Overview

We are looking for a TV Activation professional with strong experience in television media planning, buying and end-to-end campaign execution. The candidate will be responsible for activating TV campaigns, coordinating with broadcasters and internal teams, monitoring campaign delivery, and ensuring accurate reporting and billing.

Key Responsibilities

• Manage end-to-end activation and execution of television campaigns.

• Translate approved media plans into channel-wise campaign schedules.

• Coordinate with broadcasters, agencies and internal stakeholders for campaign releases.

• Handle spot booking, scheduling, inventory management and campaign implementation.

• Monitor campaign delivery against planned GRPs, reach, frequency and budgets.

• Track telecast performance and address under-delivery, missed spots and make-goods.

• Prepare campaign reports, post-campaign analysis and competitive insights.

• Manage campaign documentation, estimates, purchase orders, billing and reconciliation.

• Ensure campaigns are executed within agreed timelines and client guidelines.

• Build and maintain strong relationships with media partners and stakeholders.

Required Skills

• Strong hands-on experience in TV activation, media planning and buying.

• Proficiency in Mediaocean and Prisma.

• Good understanding of BARC data, GRPs, CPRP, reach, frequency and TV ratings.

• Experience in campaign monitoring, optimization, reporting and reconciliation.

• Strong numerical, analytical and negotiation skills.

• Ability to manage multiple campaigns and stakeholders simultaneously.

• Excellent communication and problem-solving abilities.

Preferred Candidate Profile

• 4–9 years of relevant experience in television media activation.

• Experience working with a media agency or handling large-scale TV campaigns.

• Ability to independently manage campaigns from planning handover through closure.

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