Drive Regional ABM Execution

Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the Americas region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on customer and sales feedback.

Build Creative Account Engagement Programs

Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.

Partner with Regional Sales & BDR Teams

Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression.

Localize Global Programs

Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for North American and Latin American markets while ensuring consistency with global strategy.

Deliver Integrated Campaigns

Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive stakeholders across the buying group.

Leverage ABM Technology

Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement. Provide input on Americas-specific technology, data, and process requirements to ensure regional success in ABM execution.

Measure & Optimize Performance

Monitor account engagement, meetings, pipeline progression, and campaign performance. Use data, sales feedback, and regional insights to continuously improve programs and enhance business impact.

• Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
• Experience developing and delivering marketing programs across the Americas region, with a strong understanding of enterprise buying behaviors and regional market dynamics.
• Proven track record creating creative account engagement programs that help advance enterprise opportunities through the sales cycle.
• Experience partnering closely with regional Sales, BDR, and Customer Success teams to execute coordinated account strategies.
• Strong understanding of enterprise buying groups and how to engage technical, business, and executive customers.
• Experience executing integrated marketing campaigns across digital, events, outbound, and executive engagement programs.
• Familiarity with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
• Strong project management skills with the ability to handle multiple stakeholders across geographies, business units, and time zones.
• Data-driven mindset, using campaign and account insights to optimize performance and improve account progression.
• Experience supporting both mature and growth markets, balancing scale in North America with targeted regional approaches in Latin America.
• Curious about AI and emerging marketing technologies, with an interest in applying them to improve personalization, account research, and campaign execution.