Job Description

The Role

Welcome to General Motors Fleet, the General Motors business that serves business and government customers with complete vehicle and mobility solutions. As a Marketing and Sales Enablement Intern, you will support initiatives that help General Motors Fleet attract, retain, and grow customers across these markets.

You will gain hands-on experience developing marketing strategies, analyzing customer and business data, supporting sales teams, and improving the customer onboarding experience. This internship offers the opportunity to contribute to the future of automotive business solutions while working with a dedicated, fast-paced, and highly engaged team.

The Team

The General Motors Fleet Marketing and Sales Enablement team uses marketing and customer success strategies to help sales teams sell and customers make informed purchasing and ownership decisions. The team supports General Motors Fleet’s growth strategy by using customer data to understand and engage loyal customers, new prospects, returning customers, and customers who are new to General Motors Fleet.

The team develops targeted marketing strategies for high-value accounts, generates new small-fleet leads, and builds customer success programs that help customers get started and have a world-class buying and ownership experience. The team works across marketing, sales, customer success, technology, and other business functions to create long-term customer relationships.

What You’ll Do

As a General Motors Fleet Marketing and Sales Enablement Intern, you may support one or more of the following areas:

• Marketing strategy development and execution.

• Customer relationship management, experiential marketing, media, and social media messaging.

• Go-to-market strategy development and execution.

• Evaluation and improvement of the marketing technology tools used by the team.

• Sales operations and customer onboarding.

• Analysis of customer, marketing, and sales information to identify trends, opportunities, and areas for improvement.

• Development of recommendations and materials that help sales teams and customers make informed decisions.

• Collaboration with cross-functional partners to support marketing and customer success initiatives.

Through these efforts, you will help General Motors Fleet evaluate how marketing and sales technology supports the sales team and improves the customer experience. Your work may help identify opportunities, improve processes, strengthen customer communications, and deliver more effective marketing and sales strategies.

Required Qualifications

• Pursuit of a bachelor’s degree in business, sales, marketing, journalism, or a related field.

• Must be graduating between December 2027 - June 2029.

• Ability to work full-time, 40 hours per week, during the 12 week internship.

Preferred Qualifications

• Related experience in the automotive industry.

• Strong technical background and interest in marketing, sales, customer experience, or business technology.

• Ability to listen carefully and engage others in meaningful dialogue.

• Self-directed work ethic and willingness to take ownership of assigned responsibilities.

• Proficiency with Microsoft Office tools, including Excel, Word, and PowerPoint.

• Strong verbal, written, and interpersonal communication skills

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.