As Marqeta’s Counsel, International Product & Regulatory you will  help advance our vision of modern money movement and will be enthusiastic about payments technology and its potential for positive impact in peoples’ lives. You will help drive high-profile cross-functional initiatives across the business involving a variety of complex legal and regulatory issues relating to managing risk for financial and payments products internationally. This requires strong business acumen and the ability to both work independently and with large multi-stakeholder teams. We are looking for someone with sharp analytical and communication skills, who is diligent, organized, engaged, proactive, collaborative, and who has demonstrated excellent legal and business judgment and strategic thinking. You will be part of an international team providing product, regulatory and privacy support. 

We work Flexible First. This role can be performed remotely anywhere within Ontario or British Columbia, Canada. We’d love for you to join us!

This position is not for an existing vacancy.

The Impact You’ll Have

• Demonstrate a passion and practical knowledge of international laws, rules and regulations related to prepaid and debit products in various jurisdictions, including Canada and the EEA
• Develop strategies for monitoring and analyzing new international laws and regulations in the payments/financial services space to assess their applicability to the payments/financial products offered by Marqeta, and work closely with relevant stakeholders in developing and implementing controls to comply with applicable international laws and regulations 
• Provide legal advice on payment laws, financial services regulations, data privacy, consumer protection, and enforcement actions for existing products and new features in covered jurisdictions
• Assess legal risks, recommend mitigation strategies, and provide legal advice to cross functional stakeholders (product, engineering, risk teams, go to market, etc.) in connection with maintaining integrity of the financial platform
• Collaborate with and manage outside legal counsel in various international jurisdictions
• Be a team player and self-starter with drive and initiative 
• Have high integrity and great judgment while working across the organization 

Who You Are

A licensed attorney with: 

• 5+ years’ experience practicing in-house in fintech or banking or at a reputable law firm, ideally focused on prepaid, debit and/or payments work
• A workable understanding of the international payments industry, including the laws, rules and regulations related to banks and the participants in the payments ecosystem, including issuer processors and program managers
• A keen sense of ownership and the ability to independently drive complex projects to completion on tight timelines in a fast-moving, high-performing environment
• A solid business focus with practical risk awareness and the ability to balance legal risk mitigation against key business objectives and risks
• Excellent oral and written communication skills; ability to work on teams and independently; ability to drive accountability and influence outcomes
• The ability to challenge and be challenged both internally and with clients in a constructive and respectful way
• Advanced problem solving skills, i.e., the ability to quickly digest a problem, evaluate various options/solutions and empower yourself and others to deliver
• Team player with a positive attitude and commitment to excellence
• JD degree and member in good standing of a State Bar (or equivalent in your jurisdiction) 

Typical Process

• Application submission
• Recruiter video call
• Take-home exercise 
• Hiring manager video call
• Virtual “Onsite” consisting of 4-5, 30-45 min calls
• Offer!

Compensation and Benefits

Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. 

When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position, reflected in CAD,  is: 132,300 - 165,400

We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.

Along with monetary compensation, Marqeta offers

• Multiple health insurance options
• Flexible vacation time
• Retirement savings program with company contribution
• Equity in a publicly-traded company 
• Monthly stipend to support our remote work model
• Annual “development dollars” to support our people growth and development
• Family-forming benefits and up to 20 weeks of Parental Leave

Here’s a summary of the role 

In this role, you will turn complex, multi-product capabilities into clear, persona-led stories that show senior decision-makers exactly how Diligent helps them manage governance, risk and compliance with AI-driven insight. You’ll own solution-level messaging and narratives for key personas, then translate them into campaigns, sales plays and launch programs that drive pipeline, win rates and cross-sell across our portfolio. You’ll work directly with Product, Product Marketing, Sales and Content to make Diligent the AI company in GRC and a growth engine for your business unit. 

Here’s a breakdown of what you’ll do (not all of it, just the important stuff) 

• Develop persona-specific, solution-level messaging grounded in market trends, buyer challenges, our products and the business outcomes your personas care about most. 

• Serve as the central point of contact for your assigned business unit, aligning with Product Management and Product Marketing from roadmap through to go-to-market execution. 

• Partner with Content and Demand Generation to define persona-led campaigns, including campaign briefs, core narratives and landing-page messaging that drive engagement and conversion. 

• Lead and support product and solution launches by applying proven launch frameworks and ensuring clear, differentiated solution-level positioning. 

• Activate analyst research and market insights into compelling stories, content and sales enablement that improve confidence, consistency and win rates. 

• Collaborate closely with Sales and Enablement to deliver persona-specific narratives, use-case stories and repeatable sales plays that help teams open, progress and close opportunities – including cross-sell into our existing customer base. 

These are the essentials you’ll need to get an interview 

• 7+ years of experience in enterprise B2B SaaS marketing, with a strong background in Product Marketing and/or Solutions Marketing. 

• Proven track record developing persona-based messaging and positioning, ideally at both product and solution / portfolio levels. 

• Experience launching products, programs or major campaigns end to end, collaborating across Product, Sales and Marketing. 

• Demonstrated ability to translate complex technology into clear, outcome-oriented stories for senior personas (e.g., legal, compliance, audit, risk, CIO). 

• Strong storytelling and communication skills – you’re comfortable building narratives, slides and briefs, and presenting them to senior stakeholders and cross-functional partners. 

• High comfort level working in a fast-moving, evolving environment, with the confidence to prioritize, push back constructively and define process where needed. 

• Experience messaging about AI and using AI tools in your work (for research, content, analysis or experimentation). 

It would be great if you had these too, but we’ll support you if you don’t 

• Experience in governance, risk and compliance (GRC) or adjacent risk/compliance markets. 

• Background marketing to Boards of Directors, General Counsel or other senior legal and risk leaders. 

• Familiarity with product marketing frameworks (e.g., SiriusDecisions, Pragmatic / Practical Marketing) and analyst relations or working with industry reports. 

• Experience building integrated campaigns in partnership with Demand Generation, Field Marketing and Sales. 

• Comfort presenting to customers, at events and in virtual / in-person sessions, including tailoring your narrative for different audiences. 

Here’s a summary of the role 

In this role, you will turn complex, multi-product capabilities into clear, persona-led stories that show senior decision-makers exactly how Diligent helps them manage governance, risk and compliance with AI-driven insight. You’ll own solution-level messaging and narratives for key personas, then translate them into campaigns, sales plays and launch programs that drive pipeline, win rates and cross-sell across our portfolio. You’ll work directly with Product, Product Marketing, Sales and Content to make Diligent the AI company in GRC and a growth engine for your business unit. 

Here’s a breakdown of what you’ll do (not all of it, just the important stuff) 

• Develop persona-specific, solution-level messaging grounded in market trends, buyer challenges, our products and the business outcomes your personas care about most. 

• Serve as the central point of contact for your assigned business unit, aligning with Product Management and Product Marketing from roadmap through to go-to-market execution. 

• Partner with Content and Demand Generation to define persona-led campaigns, including campaign briefs, core narratives and landing-page messaging that drive engagement and conversion. 

• Lead and support product and solution launches by applying proven launch frameworks and ensuring clear, differentiated solution-level positioning. 

• Activate analyst research and market insights into compelling stories, content and sales enablement that improve confidence, consistency and win rates. 

• Collaborate closely with Sales and Enablement to deliver persona-specific narratives, use-case stories and repeatable sales plays that help teams open, progress and close opportunities – including cross-sell into our existing customer base. 

These are the essentials you’ll need to get an interview 

• 7+ years of experience in enterprise B2B SaaS marketing, with a strong background in Product Marketing and/or Solutions Marketing. 

• Proven track record developing persona-based messaging and positioning, ideally at both product and solution / portfolio levels. 

• Experience launching products, programs or major campaigns end to end, collaborating across Product, Sales and Marketing. 

• Demonstrated ability to translate complex technology into clear, outcome-oriented stories for senior personas (e.g., legal, compliance, audit, risk, CIO). 

• Strong storytelling and communication skills – you’re comfortable building narratives, slides and briefs, and presenting them to senior stakeholders and cross-functional partners. 

• High comfort level working in a fast-moving, evolving environment, with the confidence to prioritize, push back constructively and define process where needed. 

• Experience messaging about AI and using AI tools in your work (for research, content, analysis or experimentation). 

It would be great if you had these too, but we’ll support you if you don’t 

• Experience in governance, risk and compliance (GRC) or adjacent risk/compliance markets. 

• Background marketing to Boards of Directors, General Counsel or other senior legal and risk leaders. 

• Familiarity with product marketing frameworks (e.g., SiriusDecisions, Pragmatic / Practical Marketing) and analyst relations or working with industry reports. 

• Experience building integrated campaigns in partnership with Demand Generation, Field Marketing and Sales. 

• Comfort presenting to customers, at events and in virtual / in-person sessions, including tailoring your narrative for different audiences. 

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

*Please note, the pay range noted below is hourly*