Responsibilities:

• Code responsive HTML emails from scratch using table-based layouts and inline CSS
• Translate design mockups (Figma / Sketch) into production-ready email templates
• Ensure consistent rendering across 20+ email clients and environments — Gmail iOS and Android, Outlook 2013–2021, Apple Mail, Samsung Mail, Yahoo, and others
• Build and maintain a modular email template library
• Test emails thoroughly using Litmus or Email on Acid before every send
• Optimize images, handle retina/HiDPI assets, and manage fallbacks for unsupported CSS properties
• Write and manage media queries for mobile responsiveness
• Handle edge cases: dark mode support, web font fallbacks, Outlook conditional comments
• Implement dynamic content blocks using templating syntax (Liquid, AMPscript, or Handlebars) provided by the CRM team
• Maintain clean, commented, and well-documented code

Requirements:

• Expert knowledge of table-based HTML layout and inline CSS
• Strong understanding of how different email clients parse and render HTML/CSS
• Experience with Litmus, Email on Acid, or similar cross-client testing tools
• Solid grasp of responsive email techniques and mobile-first thinking
• Familiarity with dark mode rendering and how to handle it gracefully
• Experience with Outlook-specific hacks and conditional comments

We are looking for a highly motivated and detail-oriented CRM Executive with at least 2 years of experience to join our marketing or customer engagement team. The ideal candidate will have hands-on experience with CRM tools and platforms, and a strong understanding of customer lifecycle management. Experience within the e-commerce or iGaming sectors will be considered a significant advantage.

As a CRM Executive, you will support the planning, execution, and optimization of customer communication strategies to increase engagement, retention, and customer lifetime value.

Key Responsibilities:

• Campaign Management:
  Plan, execute, and analyze CRM campaigns across multiple channels (email, SMS, push notifications, in-app messaging).

• Customer Segmentation:
  Create and manage customer segments based on behavior, preferences, and lifecycle stages to drive targeted communications.

• Content Coordination:
  Work with content and design teams to ensure campaigns are visually appealing, personalized, and aligned with brand messaging.

• Platform Management:
  Use CRM tools (e.g., Salesforce, HubSpot, Braze, Klaviyo, Optimove, etc.) to set up, track, and optimize campaigns.

• Data Analysis & Reporting:
  Monitor key CRM metrics (open rates, click-through rates, conversion rates, churn, etc.) and generate actionable insights to improve performance.

• Lifecycle & Retention Strategy:
  Assist in developing and refining customer retention and reactivation strategies.

• Compliance & Best Practices:
  Ensure all CRM communications comply with relevant data protection laws (e.g., GDPR) and follow industry best practices.

• Collaboration:
  Work closely with product, customer support, and marketing teams to align CRM strategies with broader business goals.

Key Skills & Requirements:

• Minimum 2 years of experience in a CRM or customer retention role.

• Hands-on experience with at least one CRM platform (e.g., Salesforce, HubSpot, Braze, etc.).

• Strong analytical skills and experience with A/B testing and performance tracking.

• Excellent written and verbal communication skills.

• Strong organizational skills and attention to detail.

• Experience in e-commerce or iGaming is highly desirable.

• Familiarity with HTML for email is a plus.

• Proactive, data-driven, and customer-focused mindset.

What We Offer:

✨ Career Growth & Learning: Exciting challenges and professional development opportunities.
🛂 Official Employment: Fully compliant with Cyprus & EU laws, including support for family relocation.
✈️ Relocation Package: Includes flight tickets and two weeks of accommodation.
🏋️ On-Site Fitness Corner: Stay active while at work!
🗣 Language Courses: Partial reimbursement for language learning.
🎁 Birthday Gift: Because your special day matters to us!
🌴 Paid Time Off: 24 annual vacation days to relax and recharge.
🥗 Office Meals: Enjoy breakfasts and lunches (partially covered by the company).

Join us in shaping the future of CRM marketing! 🚀