CRM Manager: Promotions & Gamification
Relocation to Spain | Full-time 
About the Role
We’re looking for a CRM Manager (Promotions & Gamification) to join the team at Medier and help execute high-impact promotional campaigns.
In this role, you’ll work closely with the Team Lead and cross-functional teams to deliver engaging campaigns and gamified experiences that drive player retention and activity.
This is a great opportunity for someone who wants to grow into a strategic CRM role while working on complex, large-scale campaigns.
What You’ll Do

• Execute CRM campaigns for seasonal promotions and events
• Support integration of gamification features into player journeys
• Coordinate with Product, Design, and other teams to launch campaigns
• Monitor campaign performance and suggest improvements
• Ensure timely and high-quality delivery of all CRM activities

What We’re Looking For

• Experience in CRM within iGaming or a similar industry
• Strong understanding of promotional campaigns and player engagement
• Ability to manage multiple tasks and deadlines
• Analytical mindset with attention to detail
• Good communication skills and ability to work in a team

Relocation Package (Spain)
We fully support your relocation:

• Flights covered
• Accommodation provided
• Visa support
• Work from Spain with an international team

CRM Team Lead: Promotions & Gamification
Relocation to Spain | Full-time | 
About the Role
At Medier, we’re building a next-generation player engagement ecosystem — and we’re looking for a CRM Team Lead (Promotions & Gamification) to drive it.
In this role, you’ll act as the strategic force behind how we engage, retain, and re-activate players. You won’t just run campaigns — you’ll design a cohesive system where promotions, gamification, and lifecycle CRM work together seamlessly.
You will be the key CRM stakeholder across departments, ensuring that every seasonal campaign and onsite feature contributes to long-term player loyalty and measurable business growth.
What You’ll Do
- Own CRM Strategy for Promotions
Lead the CRM side of large-scale seasonal campaigns (World Cup, Festive events, and more), aligning with Product, Design, and Sports/Casino teams.
- Build a Gamification Ecosystem
Integrate onsite tools such as tournaments, missions, progress bars, and reward shops into the full player lifecycle — from onboarding to reactivation.
- Define & Scale Processes
Establish clear workflows for how promotions are requested, developed, launched, and communicated to players.
- Optimize Engagement Mechanics
Analyze and improve onsite features (e.g. Boosts, Missions), driving higher opt-in, engagement, and completion rates.
- Lead & Mentor the Team
Manage and grow a team of CRM managers, ensuring high-quality execution of the promotional calendar and consistent campaign excellence.

What We’re Looking For

• Strong experience in iGaming CRM, with a focus on promotions and lifecycle marketing
• Proven leadership experience managing teams and cross-functional stakeholders
• Deep understanding of player psychology and gamification mechanics
• Ability to think strategically while driving hands-on execution
• Experience working with complex, multi-channel CRM systems

Relocation Package (Spain)
We make your move smooth and stress-free:

• Full coverage of relocation flights
• Comfortable accommodation provided upon arrival
• Full visa sponsorship and support
• Opportunity to live and work in Spain

Responsibilities:

• Code responsive HTML emails from scratch using table-based layouts and inline CSS
• Translate design mockups (Figma / Sketch) into production-ready email templates
• Ensure consistent rendering across 20+ email clients and environments — Gmail iOS and Android, Outlook 2013–2021, Apple Mail, Samsung Mail, Yahoo, and others
• Build and maintain a modular email template library
• Test emails thoroughly using Litmus or Email on Acid before every send
• Optimize images, handle retina/HiDPI assets, and manage fallbacks for unsupported CSS properties
• Write and manage media queries for mobile responsiveness
• Handle edge cases: dark mode support, web font fallbacks, Outlook conditional comments
• Implement dynamic content blocks using templating syntax (Liquid, AMPscript, or Handlebars) provided by the CRM team
• Maintain clean, commented, and well-documented code

Requirements:

• Expert knowledge of table-based HTML layout and inline CSS
• Strong understanding of how different email clients parse and render HTML/CSS
• Experience with Litmus, Email on Acid, or similar cross-client testing tools
• Solid grasp of responsive email techniques and mobile-first thinking
• Familiarity with dark mode rendering and how to handle it gracefully
• Experience with Outlook-specific hacks and conditional comments

• Support the execution of automated journeys, lifecycle flows, and ad-hoc campaigns (email, SMS, push)
• Kafka Data Monitoring: Use of Coralogix for tracking event flows and troubleshooting data issues
• Assist in building and updating customer segments
• Collaborate with the CRM, Product, and Data teams to ensure proper tracking and data flow across platforms
• Participate in CRM platform operations, including QA, testing, and error monitoring
• Support bonus and promotion setup using pre-defined logic (deposit amount, expiry, wagering, etc.)
• Perform regular campaign checks to ensure deliverability, personalization, and targeting accuracy
• Maintain and organize snippet and template libraries
• Help troubleshoot journey or bonus execution issues with guidance from senior team members
• Contribute to reporting and performance insights (e.g., engagement metrics, campaign performance)

• 1–5 years of experience in CRM, retention, marketing operations, or a similar role
• Familiarity with CRM platforms (Symplify, Optimove, CustomerIO etc.) is a strong plus
• Basic understanding of customer lifecycle stages and segmentation principles
• Comfortable working with data and learning tools like Power BI, Postman, Coralogix or similar
• Strong attention to detail and structured approach to execution
• Proactive mindset with a willingness to learn technical processes and automation tools
• Excellent communication and time management skills
• Experience in iGaming, eCommerce, or B2B environments

• Support the execution of automated journeys, lifecycle flows, and ad-hoc campaigns (email, SMS, push)
• Kafka Data Monitoring: Use of Coralogix for tracking event flows and troubleshooting data issues
• Assist in building and updating customer segments
• Collaborate with the CRM, Product, and Data teams to ensure proper tracking and data flow across platforms
• Participate in CRM platform operations, including QA, testing, and error monitoring
• Support bonus and promotion setup using pre-defined logic (deposit amount, expiry, wagering, etc.)
• Perform regular campaign checks to ensure deliverability, personalization, and targeting accuracy
• Maintain and organize snippet and template libraries
• Help troubleshoot journey or bonus execution issues with guidance from senior team members
• Contribute to reporting and performance insights (e.g., engagement metrics, campaign performance)

• 1–5 years of experience in CRM, retention, marketing operations, or a similar role
• Familiarity with CRM platforms (Symplify, Optimove, CustomerIO etc.) is a strong plus
• Basic understanding of customer lifecycle stages and segmentation principles
• Comfortable working with data and learning tools like Power BI, Postman, Coralogix or similar
• Strong attention to detail and structured approach to execution
• Proactive mindset with a willingness to learn technical processes and automation tools
• Excellent communication and time management skills
• Experience in iGaming, eCommerce, or B2B environments

About Us:

Medier is a European IT product company that creates cutting-edge online entertainment projects. We are looking for a CRM Service Coordinator to join our team and play a key role in our customer engagement efforts.

Responsibilities:

• Prepare and manage promotional landing pages for marketing campaigns.

• Create and optimize HTML templates for customer communication.

• Develop and schedule SMS campaigns to engage and retain customers.

• Conduct quality assurance (QA) for CRM campaigns to ensure flawless execution.

• Plan, execute, and evaluate local market-specific CRM activities and campaign results.

• Optimize and improve automated customer journeys, creating new triggers and event-based communications.

Requirements:

✅ Must-Have Skills:

• Exceptional attention to detail and ability to meet tight deadlines.

• Strong communication skills (written and verbal).

• Ability to track, measure, and report on email and SMS marketing campaign performance.

✅ Nice-to-Have Skills:

• Basic HTML knowledge.

• Interest in the betting and gambling industry.

• Experience with CRM tools (e.g., Optimove, Sendgrid, or similar).

• Knowledge of email and SMS marketing best practices.

What We Offer:

✨ Career Growth & Learning: Exciting challenges and professional development opportunities.
🛂 Official Employment: Fully compliant with Cyprus & EU laws, including support for family relocation.
✈️ Relocation Package: Includes flight tickets and two weeks of accommodation.
🏋️ On-Site Fitness Corner: Stay active while at work!
🗣 Language Courses: Partial reimbursement for language learning.
🎁 Birthday Gift: Because your special day matters to us!
🌴 Paid Time Off: 24 annual vacation days to relax and recharge.
🥗 Office Meals: Enjoy breakfasts and lunches (partially covered by the company).

Join us in shaping the future of CRM marketing! 🚀

We are looking for a highly motivated and detail-oriented CRM Executive with at least 2 years of experience to join our marketing or customer engagement team. The ideal candidate will have hands-on experience with CRM tools and platforms, and a strong understanding of customer lifecycle management. Experience within the e-commerce or iGaming sectors will be considered a significant advantage.

As a CRM Executive, you will support the planning, execution, and optimization of customer communication strategies to increase engagement, retention, and customer lifetime value.

Key Responsibilities:

• Campaign Management:
  Plan, execute, and analyze CRM campaigns across multiple channels (email, SMS, push notifications, in-app messaging).

• Customer Segmentation:
  Create and manage customer segments based on behavior, preferences, and lifecycle stages to drive targeted communications.

• Content Coordination:
  Work with content and design teams to ensure campaigns are visually appealing, personalized, and aligned with brand messaging.

• Platform Management:
  Use CRM tools (e.g., Salesforce, HubSpot, Braze, Klaviyo, Optimove, etc.) to set up, track, and optimize campaigns.

• Data Analysis & Reporting:
  Monitor key CRM metrics (open rates, click-through rates, conversion rates, churn, etc.) and generate actionable insights to improve performance.

• Lifecycle & Retention Strategy:
  Assist in developing and refining customer retention and reactivation strategies.

• Compliance & Best Practices:
  Ensure all CRM communications comply with relevant data protection laws (e.g., GDPR) and follow industry best practices.

• Collaboration:
  Work closely with product, customer support, and marketing teams to align CRM strategies with broader business goals.

Key Skills & Requirements:

• Minimum 2 years of experience in a CRM or customer retention role.

• Hands-on experience with at least one CRM platform (e.g., Salesforce, HubSpot, Braze, etc.).

• Strong analytical skills and experience with A/B testing and performance tracking.

• Excellent written and verbal communication skills.

• Strong organizational skills and attention to detail.

• Experience in e-commerce or iGaming is highly desirable.

• Familiarity with HTML for email is a plus.

• Proactive, data-driven, and customer-focused mindset.

What We Offer:

✨ Career Growth & Learning: Exciting challenges and professional development opportunities.
🛂 Official Employment: Fully compliant with Cyprus & EU laws, including support for family relocation.
✈️ Relocation Package: Includes flight tickets and two weeks of accommodation.
🏋️ On-Site Fitness Corner: Stay active while at work!
🗣 Language Courses: Partial reimbursement for language learning.
🎁 Birthday Gift: Because your special day matters to us!
🌴 Paid Time Off: 24 annual vacation days to relax and recharge.
🥗 Office Meals: Enjoy breakfasts and lunches (partially covered by the company).

Join us in shaping the future of CRM marketing! 🚀

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

Key Responsibilities:
- Develop and implement multi-channel CRM strategies through a data led approach, to drive customer engagement and retention, tailored to the look and feel of our B2B brands.
- Monitor and optimise CRM campaigns and customer journeys to improve customer experience
- Monitor KPIs related to customer engagement, retention, and revenue, to provide regular reports and insights to stakeholders.
- Analyse customer behavior and assess its impact on business KPIs.
- Segment customers based on behaviors to tailor offers and come up with effective campaigns and promotions aimed at maximizing revenue and retention.
- Stay up to date with industry trends, while also monitoring competitors to ensure our brands maintain best practices and being competitive.
- Collaborate with various departments to ensure cohesive promotion and offers that align with the overall business objectives.

Qualifications:

- Experience with Regulated markets.
- Proven CRM experience within the Entertainment industry.
- Knowledge of CRM systems.
- Experience with data analytics and reporting tools.
- Strong understanding of the Entertainment industry.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders and build strong relationships.
- Analytical mindset with the ability to interpret data, derive actionable insights, and drive strategic decision-making.
- Results-driven approach with a focus on delivering measurable business outcomes.

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Job Summary

We are looking for a Regional CRM Manager to lead our CRM efforts . You’ll be responsible for designing and executing customer lifecycle strategies to drive engagement, retention, and customer lifetime value. You should have a deep understanding of iGaming/online entertainment experience, and CRM best practices.

Key Responsibilities:

• Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.)

• Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation

• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI

• Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns

• Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights

• Ensure all campaigns are compliant with local regulations and responsible gaming practices

• Act as the main point of contact for all CRM-related initiatives 

Requirements:

• 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment

• Fluent English (written and spoken)

• Strong understanding of the market and user behavior

• Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)

• Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis

• Excellent communication, planning, and organizational skills

• Self-starter with the ability to work independently in a fast-paced environment

What We Offer:

• Competitive salary package

• Opportunity to join a fast-growing, international company

• Creative freedom and ownership of your market

• Remote-first culture with flexible working hours

• Dynamic and collaborative work environment

Ready to make an impact in one of the most exciting digital spaces? Join Medier and take our markets to the next level.

We’re a high-growth, multi-brand organization operating across multiple markets in the world. To take our engagement and retention to the next level, we’re looking for a Head of CRM. This is a strategic and operational leadership role with a clear focus on data, process, and team enablement. If you're a results-oriented leader who builds structure, drives performance, and empowers teams through data, this is the role for. 

🎯 Key Responsibilities

Data-Led Strategy: Use data as your north star, ensuring all decisions, promotions, and campaign structures are insight-driven and performance-validated.

Promotional management: Excel in alignment, planning and deployment of complex promotional calendars with hundreds of events across multiple markets. 

Empowerment Through Data: Build frameworks and training to enable teams to self-serve, act on insights, and operate with confidence.

Leadership & Coaching: Manage and develop a high-performing CRM team, fostering a culture of ownership, collaboration, and continuous improvement.

Operational Excellence: Streamline CRM workflows, define best-in-class processes, and introduce scalable automation to reduce friction and increase output quality.

Cross-Functional Collaboration: Align closely with BI and other CRM teams to ensure a synchronized approach to customer engagement.

🏆 What We’re Looking For

CRM Expertise: 5-7+ years of CRM experience, with a strong focus on global .com markets and high-volume player databases.

Data Fluency: Advanced understanding of CRM metrics, segmentation, predictive modeling, A/B testing, and performance analytics.

Enablement Mindset: Proven track record of building frameworks that help others act on data independently.

Leadership Experience: Demonstrated success in leading teams large geographically spread teams of 20+ people, developing talent, and setting a vision others want to follow.

Agility & Ownership: Proactive, hands-on, and accountable, with a bias for action and a clear drive for continuous improvement.

Strong Communicator: Able to clearly articulate strategies, insights, and decisions to technical and non-technical audiences alike.

Efficiency-Driven: Experience in process design and scalable CRM operating models.