We’re looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads, Microsoft Ads, pay-per-click review platforms (e.g., Capterra, Technology Advice), and high-intent organic search. You’ll be responsible for driving efficient, scalable growth across the full funnel—owning strategy, execution, and optimization for both paid and organic channels, with a strong experimentation mindset focused on improving conversion across key landing pages and the website.

This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy, bid management, targeting, on-site conversion rate optimization (CRO), creative testing, and experiment design—and who can translate insights into clear stories and recommendations for marketing, cross-functional partners, and leadership.

Key Responsibilities

SEM

• Own SEM and PPC strategy across Google Ads, Microsoft Ads, and review sites with a focus on high-intent B2B demand.
• Lead keyword strategy (research, clustering, negatives) across core use cases, industries, and competitor terms.
• Manage bids, budgets, and pacing to hit targets for CPL, CVR, CAC, pipeline, and LTV.
• Continuously refine audience and geo targeting, including remarketing lists, customer lists, and intent-based segments.
• Own reporting on CPL, CVR, CAC, and pipeline contribution by channel, campaign, and segment in partnership with RevOps/MarOps.
• Build and maintain a structured experimentation roadmap across keywords, match types, bidding strategies, ad messaging, creative, and landing pages.

CRO

• Collaborate with content and brand to align organic and paid keyword priorities and ensure messaging consistency.
• Lead CRO (conversion rate optimization) across key pages. Define and prioritize experiments on landing pages (forms, CTAs, layouts, offers, social proof, etc).
• Run A/B and multivariate tests using appropriate tools; ensure clean setup, measurement, and statistical rigor.
• Partner with content, design, and web to implement winning variations and scale learnings.
• Own and improve session → lead CVR across high-intent pages (demo, product pages, core content).

AI, Automation & Tooling

• Use AI and automation to accelerate keyword research, ad copy/creative ideation, QA, and analysis.
• Leverage tools like Claude to pull insights from CRM, ad platforms, and internal docs to refine copy, reporting, and reduce manual ops work.

Cross-Functional Collaboration & Communication

• Partner with Product Marketing, Content, Brand, RevOps, and Sales to ensure lead quality, routing, and follow-up processes support performance goals.
• Turn performance and experiment results into clear, concise recommendations for the marketing team, cross functional partners, and leadership.

Must-Haves

• 3+ years B2B growth/performance marketing experience with deep SEM and SEO ownership.
• Hands-on management of Google Ads, Microsoft Ads, and review platforms
• Strong command of CPL, CVR, CAC, and pipeline, and how they connect across the funnel.
• Proven CRO impact: demonstrated wins improving session-to-lead conversion across paid search, PPC, and website.
• Meaningful experience designing, running, and interpreting experiments (A/B tests, structured trials).
• Highly data-driven; advanced comfort in ad platforms and analytics tools (GA, BI, CRM reporting).
• Experience in B2B SaaS or complex, high-ACV sales cycles.
• Familiarity with marketing automation and CRM (HubSpot, Salesforce) for closed-loop reporting.

Compensation

• Raleigh Hub: $100,000.00 - $120,000.00 base + annual bonus opportunity
• Toronto Hub: 85,000.00 - 100,000.00 CAD base + annual bonus opportunity

ROLE: SOCIAL PERFORMANCE ANALYST
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW: 

The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking. 

Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global ‘In-House Agency of The Year’, further solidifying our position as a leader in the industry. Join us and be a part of something truly special - a team that's dedicated to creating ground-breaking work and pushing limits.

At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing! We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.

ROLE OVERVIEW

The Performance Analyst is an insights-driven strategist who transforms data into ideas that shape creative, strategy, and brand decisions. This is not a traditional reporting role—you are a key partner in the creative process, helping teams understand not just what is happening, but why it matters and how it can inform what come next. 

You bring together cultural awareness, platform expertise, and analytical thinking to uncover strategic and creative opportunities. You’re highly collaborative, curious by nature, and skilled at translating complex data into clear, compelling narratives that drive better work. 

Working closely with the Analytics team, you will act as a day-to-day partner to cross-functional teams, guiding how performance insights inform briefs, content, and campaign direction across Influencer, organic and paid social.

CORE RESPONSIBILITIES 

• INSIGHTS & STORYTELLING (PRIMARY FOCUS) 

  • Turn data into strategic and creative insights, not just reporting, connecting performance, audience behavior, and cultural context to inspire what comes next  
  • Translate complex data into clear, actionable narratives tailored to creative, strategy, and brand teams  
  • Identify patterns across content, campaigns, and conversations to unlock new opportunities for creative development and brand growth  
  • Contribute to briefs, playbooks, campaign planning, and post-campaign analysis with forward-looking recommendations, not just recaps  

  COLLABORATION & INTEGRATION 

  • Act as a core partner to creative, strategy, and account teams, embedding insights into the workflow, not delivering them after the fact  
  • Facilitate conversations that help teams understand performance and apply insights to improve ideas and execution  
  • Provide ongoing guidance and support on social tools, data interpretation, and measurement approaches  

  SOCIAL & CULTURAL INTELLIGENCE 

  • Stay ahead of platform trends, cultural moments, and emerging behaviors, connecting them back to brand opportunities  
  • Bring a point of view on what’s happening in social and why it matters for the work  
  • Contribute to thought leadership by identifying and sharing relevant shifts in the digital landscape  
  • Bring a strong understanding of the creator and influencer landscape, including how content, audiences, and platforms intersect to drive performance 

  MEASUREMENT & ENABLEMENT 

  • Help build and maintain dashboards that are useful, intuitive, and aligned to business priorities  
  • Ensure data accuracy and streamline reporting workflows through automation where possible  
  • Analyze performance across content, campaigns, and channels, delivering timely insights (monthly, quarterly, campaign-based)  
  • Partner with strategy teams to define KPIs, benchmarks, and measurement frameworks that reflect real success  

  INNOVATION 

  • Continuously evolve how success is measured by identifying new KPIs and better ways to track impact  
  • Push beyond standard reporting to explore new tools, methodologies, and ways of thinking about performance 

 EXPERIENCE & SKILLS

• 2+ years relevant experience in agency performance analytics, digital strategy or SMM role
• Proven ability writing in-depth, actionable insights based on data, translating insights into actionable recommendations for brands, creative and strategy teams
• Experience reporting on following channels Facebook, Instagram, TikTok, Pinterest, Reddit, Twitter
• Familiarity with reporting tools (i.e. Khoros, Talkwalker, etc.)
• CPG experience desired but not required
• Preferred hands-on experience in Google Analytics, Search Console, paid social business manager accounts & Google Ad accounts
• High attention to detail
• Excellent communication skills (both written and verbal)
• Preferred exposure to all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video
• Demonstrated creative and innovative thinker, with the ability to take ownership of tasks and drive projects through to completion

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

Role: SEO/SEM Strategist 

Location: Toronto, Canada

About the role: 

You'll be the search expert behind integrated strategies that connect the right audience with the right content at the right moment. Working at the intersection of technical optimization, content strategy, and paid media, you'll translate search data and user behavior into campaigns that rank well organically and perform efficiently in paid channels. We're looking for someone who can balance long-term SEO growth with immediate SEM results, finding opportunities to maximize search visibility across the entire customer journey. Success means driving consistent growth in organic traffic and paid search performance while maintaining cost efficiency. 

What you will be doing: 

• Develop and execute SEO strategies that improve organic search rankings, traffic quality, and conversion rates across key landing pages 
• Create and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms to drive qualified leads and conversions 
• Conduct comprehensive keyword research and competitive analysis to identify high-value search opportunities and content gaps 
• Collaborate with content and creative teams to optimize website content, meta descriptions, and landing pages for both users and search engines 
• Build and maintain technical SEO health including site speed optimization, mobile responsiveness, and structured data implementation 
• Transform search data and user behavior insights into actionable optimization strategies for both organic and paid channels 
• Guide A/B testing for ad copy, landing page elements, and bidding strategies to improve campaign performance 
• Monitor search algorithm updates and industry changes to maintain competitive advantage and adapt strategies accordingly 
• Analyze performance across organic rankings, click-through rates, cost-per-click, and conversion attribution to optimize budget allocation 
• Deliver search programs that improve key metrics including search visibility, traffic growth, lead quality, and return on ad spend 

What you need to be great in this role: 

• A track record demonstrating successful SEO and SEM campaigns, with strong analytical and optimization skills 
• Proficiency in SEO tools including SEMrush, Ahrefs, or Moz, plus Google Search Console and Google Analytics 
• Experience managing paid search campaigns across Google Ads, Microsoft Ads, with understanding of bidding strategies and campaign optimization 
• Understanding of technical SEO including site architecture, page speed optimization, and structured data markup 
• Ability to conduct keyword research, competitive analysis, and search intent mapping to inform content strategy 
• Strong analytical skills for interpreting search data and translating insights into actionable optimization recommendations 
• Experience with landing page optimization, conversion rate optimization, and user experience principles 
• Knowledge of search algorithm updates, ranking factors, and search engine guidelines 
• Proficiency with Gen AI tools (ChatGPT, Claude, Copy.ai) to enhance keyword research, content optimization, and ad copy creation 
• Agentic mindset: ability to break down complex search challenges systematically and identify optimal optimization approaches 
• Experience using AI for content gap analysis, competitor research, and search intent interpretation 
• Understanding of AI capabilities and limitations in SEO/SEM, with strong human evaluation of search strategy recommendations 
• Ability to leverage AI tools while maintaining focus on genuine user value and search engine best practices 
• Experience integrating AI workflows to improve content production efficiency and campaign optimization speed 
• Experience with financial services, fintech, or regulated industries including compliance considerations for search marketing 
• Knowledge of local SEO, international SEO, and multi-market search strategies 
• Experience with shopping campaigns, display advertising, and YouTube advertising management 
• Understanding of marketing attribution models and cross-channel performance measurement 
• Familiarity with CRM integration, lead scoring, and marketing automation platforms 
• At the time of this posting, the base salary for this position may range from $76,500.00 to $85,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 17013

#LI-midsenior  

The Role

AI is no longer a roadmap item — it's the operating system for how modern growth teams win. We're hiring a AI Native Engineer, Growth Marketing to be the hands-on builder who embeds AI into every corner of how our Growth team works: performance marketing, creative production, CRM, landing pages, growth ops, and beyond.

This is a rare hybrid role. You're equal parts engineer and growth practitioner — someone who can write a Python script in the morning, ship a Braze-connected AI workflow by afternoon, and explain the business impact to a non-technical stakeholder by EOD. You don't need to have done this at scale before — you need to be obsessed with building at the frontier of what's possible and have the technical chops to make it real.

You'll report directly to the Head of Growth and work across every subteam in the Growth org as their embedded AI engineer.

Responsibilities:

• Performance Marketing: Build AI-powered tools to automate bid strategy analysis, budget pacing alerts, creative performance scoring, and anomaly detection across paid channels (SEM, Meta, Affiliate, YouTube, etc.)
• Creative Studio: Develop AI workflows for ad copy generation, creative brief automation, image asset variation at scale, and creative performance feedback loops between analytics and the studio team
• CRM & Lifecycle: Implement AI-driven personalization and send-time optimization across email, SMS, push, and in-app channels; build agentic workflows that pull Snowflake data, generate segment logic, and trigger Braze campaigns with minimal manual intervention
• Landing Pages & Conversion: Automate LP variant generation, headline testing ideation, and personalization logic by audience segment or traffic source
• Growth Ops: Build internal AI tools — dashboards, Slack bots, report generators — that reduce repetitive analytical work and accelerate decision-making across the team
• Growth Product: Partner with Product and Engineering to identify where AI-powered features (recommendations, dynamic content, smart nudges) can accelerate funnel conversion and retention
• Tooling & Infrastructure: Evaluate, implement, and maintain the AI/ML toolstack that powers Growth — from LLM APIs to workflow orchestration tools to data pipelines

What Success Looks Like

• A measurable reduction in manual hours across mundane Growth through AI-driven automation
• At least 5-10 production-grade AI tools or workflows live and actively used by the team within the first 4 months
• CRM campaigns that are more personalized, faster to launch, and higher-performing because of AI assist
• Creative output volume increases without a proportional increase in headcount
• The Growth team thinks of you first when they want to do something smarter, faster, or at scale

Qualifications:

• 2–5 years of engineering or technical experience, with meaningful hands-on work applying AI/LLMs to real business problems (side projects count — we care about what you've built, not just where)
• Proficiency in Python or Typescript and comfort working with APIs (OpenAI, Anthropic, or similar LLM providers)
• Build repeatable skills or plugins for popular LLM clients to empower your team
• Educate and mentor team members to become more AI-Native
• A builder's mentality: you'd rather ship a working prototype than write a spec about one
• Ability to work cross-functionally and translate between technical and non-technical stakeholders

Preferred requirements:

• Experience with workflow orchestration tools (Agent SDK, n8n, Make, Zapier, or custom Typescript/Python pipelines)
• Prior work at a DTC subscription company or growth-stage startup
• Familiarity with prompt engineering, RAG architectures, or fine-tuning
• Experience building internal tools used by non-technical teams
• Familiarity with marketing platforms and data infrastructure — ideally some combination of Braze, Google Ads, Meta Ads Manager, Snowflake, or equivalent
• Strong enough understanding of growth marketing to ask the right questions and build tools that practitioners actually want to use

Technologies You'll Use

• LLM APIs: OpenAI, Anthropic, and/or open-source models
• CRM & Marketing: Braze, Google Ads, Meta Ads Manager
• Data: Snowflake, SQL, Tableau, dbt, Hex
• Orchestration: Typescript, Agent SDK, Vercel AI SDK, Python, n8n, Make, or similar
• Collaboration: Slack, Notion, Jira, Google Workspace

Benefits

 🩺 Health Insurance coverage (Canada Life)

⛱ Flexible Paid Time Off

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave.

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly.

🧘🏽‍♀️ Wellness perks: fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

The Media Director, Buying will be tasked with high level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports into a S/VP, Media and will work on a cohesive team consisting of buying, planning and analytics professionals working across one or more clients. Our Directors work closely with our clients, platform representatives, and vendors to ensure VaynerMedia is on the cutting edge of buying trends.  We look for Directors that embody a true leadership mentality.  We love seeing leaders that devote their days to making their teams successful, working for them, not above them, providing thought leadership, guidance and fostering their growth within VaynerMedia. 

What You’d Do:

• Oversee a team of media buyers/planners providing leadership, mentorship, vision and technical expertise.  As well as regularly meeting to get feedback, provide council, discuss problems or successes, etc.
• Act as the key contact for client and platform partners, operating as a go-to voice and leader.
• Lead check-ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
• Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
• Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
• Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
• Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
• Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution.
• Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.
• Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
• Forge new relationships with clients, and ultimately maintain account/s for the well-being of the immediate team and the larger agency.
• Work in conjunction with HR to teach, engage, and grow direct reports and provide a positive work environment. 

What You’ve Got:

• A minimum 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes. 
• A proven track record of large-scale media buying proficiency across major paid social, SEM, and other biddable platforms. Emphasis on performance / lower funnel tactics and channels.
• Fluency with analytics, attribution and measurement systems
• Ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.
• You live for today’s digital & mobile consumer and is passionate about developing brand-specific strategies and constantly seeks out innovative partners/platforms to identify new opportunities.
• An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
• A person that is well versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

Position Summary

The Account Manager, Programmatic is responsible for responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns.

Responsibilities:

· Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.

· Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.

· Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.

· Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)

· Generate DSP conversion and remarketing pixels.

· Generate campaign performance, delivery and site level reports from DSPs.

· Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.

· Implement and troubleshoot DSP pixels within tag manager.

· Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates so they match the data in the DSP).

· Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).

· Escalate issues to senior operations lead(s) in a timely manner.

· Build/set up campaign reports within reporting dashboard, and draw meaningful insights that correlate to industry benchmarks and brand KPIs.

· Support the utilization of data management platforms (e.g. Audience Segmentation strategy)

· Recommend testing alternative platforms or media partners for specific campaign KPIs.

· Document product feedback sheets when shifting campaigns to new platforms.

· Train new team members (e.g. Coordinator and Associate) on platforms and processes.

· Proactively present strategic brand solutions to client teams.

· First point of escalation on campaign or platform issues (pacing/performance).

Qualifications:

· Professional or Educational background in Marketing or Advertising would give leverage to this application.

· 5-6 years' experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.

· Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)

· Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.)

· Basic understanding of tagging for analytics

· Fundamental knowledge of online media metrics and analysis

· Learning agility, with a passion for continuous development.

· Excellent communication skills (both written and verbal).

· Highly developed organizational skills with attention to detail accuracy.

· Excellent ability to manage and prioritize time effectively.

· Ability to work collaboratively as well as independently.

· Proactive approach to problem solving, assisting the team, self-development, etc.

· Ability to develop and foster relationships with media partners.

· Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

· Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $70,000 - $80,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.

In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

• A flexible hybrid work model that works for you.

• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

• A chance to be part of and grow within a global network of agencies.

• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

*Please note, the pay range noted below is hourly*

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

ROLE: MANAGER, CREATOR (FREELANCE)

DEPARTMENT: CREATOR 

LOCATION: TORONTO | HYBRID – 2 DAYS ONSITE AT OUR DOWNTOWN OFFICE

COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. 

Our mission is to “Earn the World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results. 

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.   

ROLE OVERVIEW

The Manager of Creator Marketing is a data-driven, results-oriented, and highly organized platform expert with experience managing and executing influencer campaigns. We are looking for a builder with a growth mindset who can continue to elevate Salt’s influencer offering through continued innovation and iteration. The best candidate for this role would be a digital native with a burning curiosity for user-generated content, trend analysis and influencer culture. They have a strong comprehension of how to leverage influencers to drive outcomes, the key players on each platform, when to activate and how to achieve client goals. This candidate should have a passion for working with creative storytellers and enable influencers to create authentically while managing timelines, deliverables, and KPIs for our partners.   

The Manager of Creator Marketing will serve primarily as the day-to-day client lead for all things influencer marketing. This role will require the candidate to quickly learn, adopt and deploy the Salt technology stack, make recommendations on new processes and improvements, educate colleagues and collaborate with our media, creative and account leads daily. Reporting into the Associate Director, this candidate will collaborate across the organization to oversee and execute unique, data-driven influencer strategies for clients, and serving as an in-house expert for clients. The successful candidate will need to manage strong trust-based relationships with both client and agency team members, advocating for client success and ensuring programs are implemented to the highest possible standards.  

We are looking for an individual who can work both collaboratively and autonomously with ease, and has a passion for managing and mentoring junior team members. 

RESPONSIBILITIES

• Collaborate with the Creator Marketing and integrated teams to ensure smooth execution of client programming from start to finish, alongside a high-performance team. 
• Hands-on keyboard using and building our technology stack, and maintaining a roster of preferred partners for our clients.
• Oversee Salt’s influencer relationships, ensuring the creation of engaging, authentic, high-performing content, while spearheading program budget development, payment terms and legal considerations.
• Serve as a point of contact between Salt’s creator and media teams, or external media agencies, to ensure turn-key whitelisting, dark-posts, and comprehensive influencer content boosting that aligns with clients’ KPIs, utilizing our FrontRunner media tool in many instances, and own a collection of media results for creator campaigns.
• Support the preparation, crafting, and presentation of creator marketing plans and proposals. 
• Maintain stewardship and accountability of the creator plan, budgets, and project workback schedules, regularly evaluating and monitoring execution.
• Comfort jumping in at every level, from contract negotiations and reporting to client relationship management  
• Foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure up-to-date media and client knowledge.
• Ensure creator plans adhere to the agency's values, philosophies and processes. 
• Prepare and present evaluations of creator opportunities, platform trends and issues of interest to clients 
• Awareness of client KPIs and objectives, ensuring that clear measurements of success are in place for every project and are tracked as required.
• Accurately and effectively manage day-to-day client planning, with a deep understanding of the client’s business objectives and KPIs.
• Inform leadership of potential challenges and opportunities as it relates to the client.
• Support agency/team projects and new business presentations as required. 

EXPERIENCE & QUALIFICATIONS

• Minimum 3-5 years working at an Influencer agency, media vendor, talent firm or equivalent in a senior campaign management and/or strategy role.
• Bachelor's degree or Diploma in Marketing, Communication or Advertising or equivalent experience.
• Prior experience working within an IAT format. 
• Prior hands-on experience in influencer discovery, management and boosting tools. 
• Strong understanding of the influencer landscape with strong existing relationships. 
• Experience in managing contracts and legal arrangements with influencers as well as the necessary advertising restrictions and disclosures.   
• Strong presentation skills. 
• Excellent communication skills (both written and verbal). 
• High attention to detail. 
• Prior hands-on experience with Facebook business manager, GAM, TikTok for Advertisers, Snap and other platform self-serve media tools.  
• Experience in affiliate or click-based strategies to drive and scale commerce or actions.  
• Experience in managing complex, multi-platform, campaigns and creating professional productions starring influencers. 
• Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form. 
• Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done. 

NICE TO HAVE EXPERIENCE/SKILLS

• Retail and CPG experience preferred.  
• Google Certifications.  
• Commercial production experience. 
• Experience with e-commerce platforms such as Shopify, Magento, Big Commerce are an asset. 
• Working knowledge of basic HTML, CMS Platforms such as Wordpress are an asset. 
• Experienced in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video. 
• REFERENCE REQUIRED FROM INFLUENCER CONTACT 

WHAT WE STAND FOR  

• Salt of the Earth: We lead with humility, honesty, and heart—always.  
• Do What’s Right: No shortcuts. We choose integrity over ease, every time.  
• Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.  
• Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.  
• Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact. 

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

#2 FASTEST GROWING COMPANY

ROLE: SPECIALIST, CREATOR 

DEPARTMENT: CREATOR

LOCATION: TORONTO - HYBRID 

COMPANY OVERVIEW 

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.   

OVERVIEW

The Specialist, Creator Marketing is a proactive, collaborative, highly organized, and results-driven individual with agency experience who will execute world-class creator marketing programs for Salt and its clients. A digital native with a passion for social media marketing, user-generated content, trend analysis, and influencer culture, this person will be a vital part of a high-performance team. They will mentor account coordinators, collaborate with content creators to tell brand stories, drive awareness, and foster conversion through innovative tactics and tools. This role is ideal for a motivated, solutions-oriented individual who thrives in a fast-paced environment and excels at problem-solving.

As the main point of contact between clients and Salt’s content creators, the Specialist, Creator Marketing will develop deep expertise in Salt’s processes and technology. From creator selection, onboarding, campaign management, tracking, amplification, reporting, and mentoring, this role is crucial in ensuring that client creator programs are successful and fully optimized.

This is a hybrid role with 2 days in-office at Salt's Toronto Head Office.

CORE RESPONSIBILITIES

Creator Management

• Lead the management of scaled and curated creator programs.
• Source and vet creators, ensuring they are the right fit for each campaign.
• Build and nurture long-term relationships with content creators.
• Negotiate contracts and manage payments and invoicing for creators.
• Review creator assets and provide detailed feedback to ensure alignment with client needs, campaign briefs, and established KPIs.
• Organize creator assets for internal and client approval and manage media trafficking with Salt's media team or external partners.
• Collaborate with coordinators to draft and communicate campaign briefs to creators.
• Lead onboarding calls to align creators with campaign briefs and expectations.
• Ensure creator accounts are set up for amplification and oversee campaign execution.
• Mentor junior team members, developing their skills in creator marketing.

Research & Reporting

• Support the development of creator strategies through research, creator search, and trend analysis.
• Monitor campaign performance and contribute to mid- and final-stage reporting.
• Provide recommendations on content performance, amplification, and usage across marketing channels.
• Execute and continuously improve influencer gifting campaigns.
• Ensure Salt delivers top-tier insights and recommendations across industries through trend research.

Business Operations

• Analyze campaign data to uncover trends in creator activations.
• Stay updated on influencer, social media, and affiliate marketing trends.
• Stay compliant with relevant laws and best practices regarding influencer marketing and disclosures.
• Manage various administrative tasks, such as maintaining content libraries, influencer contracts, and tracking campaign performance.

EXPERIENCE & SKILLS

• 2-3 years of experience working in influencer marketing at an agency, media vendor, or talent firm.
• Bachelor’s degree or diploma in Marketing, Communications, Advertising, or related field.
• Retail and CPG experience preferred but not required.
• Strong presentation, communication, and relationship management skills.
• Experience with influencer discovery and management tools is preferred.
• Proficiency in Microsoft Office, especially PowerPoint, Word, and Excel, is essential.
• Hands-on experience with Facebook Business Manager, TikTok for Advertisers, Snap, and similar tools is a plus.
• High attention to detail and time management skills.
• Google Certifications are a plus.
• Knowledge of CRM, SEO, SEM, programmatic, social, mobile, and video marketing is a bonus.
• Creative, hardworking, and motivated to take smart risks.

SALT'S VALUES

• Salt of the Earth: We are humble, hardworking, honest, kind, and fun to work with.
• Do What's Right: We do what is right, not what is easy.
• Earn It: We believe in rolling up our sleeves and earning the respect and results we achieve.
• Make Things Better: We strive to improve everything we touch.
• Seek Different Perspectives: We embrace diverse perspectives to challenge us and foster creativity.

Salt XC is committed to Equal Employment Opportunity and attracting and retaining top talent, regardless of race, national origin, religion, sexual orientation, gender, age, or disability.

ROLE:  MEDIA SUPERVISOR 

TEAM: MEDIA 

LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW  

Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer's online and offline experiences through data, media, and the memorable moments that drive brand transactions. 

ROLE OVERVIEW  

The Media Supervisor is a data driven, insights led media strategist and platform expert with hands on analytics reporting and management experience. The best candidate for this role would be a natural collaborator, with strong presentation, organizational and strategic thinking skills.  They have a strong comprehension of the media landscape and a proactive nature combined with a high level of attention to detail.  The Media Supervisor is on top of current and emerging trends in the world of digital media and ideally the CPG & Sports betting industries, as this role will be working primarily in this exciting space.  

The Media Supervisor will serve as a primary, daily point of client contact pertaining to media, including but not limited to Paid Social, Video, OOH, TV and Content. The role will require the right candidate to be highly proficient in media planning, implementation, reporting and analysis. This includes understanding online user journey optimizations, a very solid understanding of Google Analytics and online tracking and measurement. The successful candidate will need to develop strong trust-based relationships with both the client and agency team members.  

CORE RESPONSIBILITIES  

• Working directly with the Media Director, supporting planning and leading implementation, optimization & reporting for all key clients
• Supporting the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief
• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution
• Review & QA in platform setup across multiple platforms and campaign types
• Ensure campaigns are properly setup against KPI's, targeted properly and using the correct budget 
• Oversee the work of junior team members, supporting in the management of workload and prioritization across multiple clients & campaigns 
• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current
• Ensure that all media plans adhere to the agency's values, philosophies, and processes
• Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients
• Develop reporting process for each client alongside the media director & ensure timely delivery reports based on the aligned on process
• Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required
• Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and KPIs
• Inform leadership of potential challenges and opportunities as it relates to client and/or people management
• Influence decision making by encouraging appropriate strategies and benefits of offerings to clients  
• Participate in additional agency/team projects and new business presentations as required  

EXPERIENCE & SKILLS  

• Minimum 3-4 years working at a media agency, in a senior media planner or digital strategy role
• Bachelor's degree or Diploma in Marketing, Communication or Advertising required  
• Prior hands-on experience in Google Analytics, Search Console, paid social business manager accounts & Google Ad accounts (essential)  
• Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done  
• Strong presentation skills
• Excellent communication skills (both written and verbal)
• High attention to detail  
• Prior hands-on experience with Google Data Studio / dashboard visualisation tools (essential)  
• Traditional media experience creating omni channel amplification strategies (desired)  
• Hands on management - planning, implementing, optimising & reporting for Fortune 50 brands  
• Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form  
• Knowledge in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video  
• Experience with e-commerce platforms such as Shopify, Magento, Big Commerce are an asset  
• Working knowledge of basic HTML, CMS Platforms such as WordPress are an asset  

SALT’S VALUES 

• Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.     
• Do What's Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.    
• Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive. 
• Make things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do. 
• Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better. 

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.    

The anticipated annual base salary range for this position is $85,000–$95,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT/The Kitchen’s total rewards program.