At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We’re Looking For:
We seek a passionate and experienced Senior Multimedia Producer to join our growing creative team. This position is responsible for developing, producing, and delivering high-quality multimedia content to support our organization's objectives. The scope of media assets we produce is diverse, including interviews/testimonials, marketing product videos, various types of photoshoots, animations, motion graphics, and paid video advertising. This person in this position sits on the multimedia team, part of our internal creative agency.
The Creative Marketing team is a full-service in-house agency supporting all marketing efforts across the edX portfolio of programs and products. We act as strategic partners with our marketing stakeholders and seek collaborative solutions to elevate our creativity and drive our business.
A portfolio of work in various formats (video, animation) that demonstrates excellence in multimedia production is required. Please include a link to your portfolio with your application and cover letter.
Responsibilities Include, But Are Not Limited To:
1. Hands-On Execution:
- Interpret creative briefs, analyse best practices, and leverage past performance data to produce high-performing creative marketing videos.
- Collaborate with internal teams and external contractors to conceptualise and execute multimedia projects that effectively convey key messages and engage the target audience.
- Lead the edit process end-to-end, shaping narrative structure, pacing, and emotional impact to deliver high-performing short-form ads and brand content driven by strong storytelling and sound design.
- Utilise industry-standard editing, motion, and audio software to execute precise cuts, rhythm-driven sequences, sound design layering, and music integration that elevate the final output.
- Develop visual storyboards to guide multimedia production.
- Ensure multimedia aligns with brand guidelines and project objectives.
- Occasionally lead production shoots, managing lighting, cameras, sound, and talent to ensure overall quality, and oversee production teams, locally or remotely, to ensure project success.
- Perform or oversee post-production tasks, including editing, graphics, motion, and sound.
- Manage multiple project deadlines across different business lines to ensure high-quality multimedia output for marketing projects.
- Present creative work to stakeholders with a clear rationale.
- Maintain an organised multimedia asset management system.
- Integrate innovative AI solutions to streamline production processes, enhance creative possibilities, and maintain high-quality output across paid, product, and brand video content.
2. Collaboration and Relationship Building:
- Cultivate strong relationships with teams and stakeholders to promote collaboration and trust.
- Collaborate with cross-functional teams to translate objectives into effective multimedia campaigns.
- Communicate concepts and ideas clearly to internal and external stakeholders.
3. Mentorship:
- Continuously enhance skills and share knowledge with the team.
- Mentor junior multimedia producers, fostering growth and collaboration
Management Responsibilities:
- Lead and support the multimedia team's professional growth.
- Foster a culture of initiative, proactivity, collaboration, and innovation.
- Conduct regular feedback sessions to drive creative improvement.
- Manage team scaling and specialization for productivity.
- Lead talent acquisition and onboarding processes.
- Establish relationships with external vendors and contractors, such as production studios, motion designers, and audio engineers.
- Establish clear and strategic priorities to guide the multimedia team’s focus and direction.
- Mentor emerging leaders on the multimedia team.
Things That Should Be In Your Background:
- Bachelor's Degree in a related field is required.
- 5-7 years of industry-relevant experience.
- High-level proficiency in Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop.
- Skills in sound and music engineering, using industry-standard tools and software
- High-level color balancing and color correction skills, using appropriate tools for achieving desired visual aesthetics.
- Proficiency in using a video collaboration tool like Frame.io for efficient collaboration and feedback on video projects.
- Proficiency in using Google Office Suite for effective communication, documentation, and collaboration.
- Proficiency in working with an industry-standard project management system to ensure efficient planning, organization, and execution of multimedia projects.
- Experience with lighting, Digital SLR acquisition formats, and grip equipment
Other Attributes That Will Help You In This Role:
- Experience in content and product marketing, multi-channel strategy, video production, motion design, videography, photography, animation, and editing.
- Proficient in all phases of multimedia production.
- Ability to confidently present to and influence internal stakeholders and teams
- Experience in multimedia quality management
- Strong verbal and written communication skills to effectively convey ideas and concepts
- Proficiently handles high-pressure situations, meeting tight deadlines while upholding quality and precision with composure and adaptability.
- Exceptional teamwork skills, actively embracing feedback and art direction from colleagues and stakeholders with a flexible, open-minded approach.
- Outstanding multitasking and organization, adeptly handling diverse tasks to meet deadlines and produce high-quality results.
Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:
- 2 complimentary Getsmarter short courses per year
- Subsidised medical aid with Discovery Health Medical Scheme
- 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
- Employee Assistance Program (EAP)
- Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break
2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com.
About 2U Inc.
For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.
About edX
edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.
Learn more at https://2u.com/careers/
#NoBackRow
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.
