Brand Manager Jobs in Sofia.
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CRM Executive
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We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let's start with the role
As a CRM Executive, you will be responsible for coordinating, along with the CRM Manager, the execution of the CRM strategy for the Betano brand in Bulgaria, covering both Sportsbook and Casino products across multiple channels. Your goal will be to increase customer engagement across all channels and drive growth in active players, retention, reactivation, and cross-sell objectives for Sportsbook and Casino customers.
- Collaborate with the CRM Manager and HQ team to develop a comprehensive, data-driven CRM strategy tailored to the assigned market, considering local compliance, market conditions and competition;
- Plan and develop local, personalized and targeted campaigns using relevant customer channels, such as onsite messaging, email, SMS, and push notifications;
- Assist with the implementation of website banners, website articles, and stories;
- Monitor the performance of all the lifecycle journeys, suggest best practices to optimize campaigns, and ensure they remain up-to-date;
- Initiate and manage the development process of visuals creatives, ensuring timely delivery and adherence to high-quality standards;
- Work together with the other stakeholders (CRM HQ, Content, Legal, CS, Marketing) to align marketing plans, deliverables, and terms and conditions.;
- Ensure campaign execution and delivery are completed as planned while keeping stakeholders informed about volumes, performance, and outcomes;
- Follow the competition's trends and new initiatives to make sure that the company is one step ahead;
- Proactively suggest, discuss and present new ways of optimizing processes, deliverables and any ways of enhancing customer experience across all channels;
- Identify customer touchpoints and ensure the right actions and communications are implemented;
- Regular reporting to senior stakeholders on campaign success, showcasing a deep understanding of customer motivation.
What you will bring:
- 1+ years of CRM, lifecycle management or marketing experience, preferably with a technology company;
- Professional experience in operating CRM tools (for example, Adobe Campaign or Salesforce CRM,). Optimove tool will be considered a plus;
- Excellent use of Microsoft Excel (Google Sheets);
- Proven track record of developing and implementing a campaign strategy based on an understanding of the customer needs and customer profile;
- Well-versed in deriving customer insight from data;
- Great organization, planning and prioritization skills, with strong attention to detail;
- Solid experience in implementing, driving and managing complex multi-channel campaigns;
- Exceptional stakeholder management and collaboration skills;
- Fluency in verbal and written communication in English.
Kaizen Gaming Perks
- 🕑 Hybrid way of working
- 🏃 A buddy will support you with your onboarding
- 💸 Competitive pay and bonus scheme
- 👩⚕️ Private health insurance for you and your family
- 💰 Monthly meal allowance
- ⭐Developmental 360° feedback framework
- 📚 Unlimited access to Udemy & continuous training
#LI-Hybrid
#LI-JN1
Recruitment Privacy Notice
Regarding the data you share with us, you may find and read our recruitment privacy notice here.
We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.
Ready to apply?
Apply to Kaizen Gaming
CRM Manager – Subscriptions
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ABOUT TIDE
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally - we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.
ABOUT THE TEAM:
This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.
Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.
WHAT WE ARE LOOKING FOR:
We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.
You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.
As CRM Manager – Subscriptions, you will:
- Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.
- Provide strategic guidance to senior CRM team members on best practices and emerging trends.
- Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment.
- Use advanced data analytics to refine segmentation and personalise member communications.
- Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value.
- Apply predictive modelling and behavioural analytics to proactively reduce churn.
- Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals.
- Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue.
- Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy.
What Makes You a Great Fit
- 3+ years of CRM experience, ideally within subscription-based businesses
- Experience with subscription billing systems and customer databases
- Strong background in CRM analytics, segmentation, and predictive modelling
- Deep knowledge of CRM and marketing automation technologies
- Strong project management and strategic thinking skills
- Excellent spoken and written English
- Strong stakeholder management and communication skills
- Experience with tools such as Iterable, Salesforce, GSuite, and Jira
- A proactive problem-solver who thrives in dynamic environments
WHAT YOU’LL GET IN RETURN:
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Extended maternity and paternity leave covered by the company
- Personal L&D budget
- Additional health & dental insurance
- Mental wellbeing platform
- Fully covered Multisports card
- Food vouchers
- Snacks, light food, drinks in the office
- WFH equipment allowance
- Sabbatical Leave
- Share options
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Ready to apply?
Apply to Careers at TideCRM Manager – Subscriptions
Share this job
ABOUT TIDE
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally - we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.
ABOUT THE TEAM:
This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.
Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.
WHAT WE ARE LOOKING FOR:
We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.
You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.
As CRM Manager – Subscriptions, you will:
- Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.
- Provide strategic guidance to senior CRM team members on best practices and emerging trends.
- Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment.
- Use advanced data analytics to refine segmentation and personalise member communications.
- Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value.
- Apply predictive modelling and behavioural analytics to proactively reduce churn.
- Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals.
- Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue.
- Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy.
What Makes You a Great Fit
- 3+ years of CRM experience, ideally within subscription-based businesses
- Experience with subscription billing systems and customer databases
- Strong background in CRM analytics, segmentation, and predictive modelling
- Deep knowledge of CRM and marketing automation technologies
- Strong project management and strategic thinking skills
- Excellent spoken and written English
- Strong stakeholder management and communication skills
- Experience with tools such as Iterable, Salesforce, GSuite, and Jira
- A proactive problem-solver who thrives in dynamic environments
WHAT YOU’LL GET IN RETURN:
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Personal L&D budget
- Mental wellbeing platform
- WFH equipment allowance
- Sabbatical Leave
- Share options
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Ready to apply?
Apply to Careers at TideCompany Mission
Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.
The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.
Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.
The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.
We’re changing the world of payments, and we’re looking for an exceptional team to help us.
About the Role
We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts.
To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies.Key Responsibilities:
- Become an expert and centralize understanding of our buying audience (customers & personas)
- Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
- Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
- Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
- Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
- Partner with Product to define the product strategy and roadmap based on market and sales insights
- Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features
- Lead the creation and maintenance of competitive enablement for Sales and Product teams
- Oversee goals, strategy and execution for new product and feature launches
- Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
- Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion
- 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment
- A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations
-
Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis
- You are an analytical, data-driven and customer-obsessed decision-maker
- You are humble but ambitious and eager to make an impact
Company Benefits
- Flexible working hours
- 30 days holiday paid leave
- Payhawk company card
- Monthly travel allowance
- Health insurance
- Fitness membership
- Competitive compensation package
- Regular team-wide events
- Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia).
Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for.
Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Ready to apply?
Apply to Payhawk
Company Mission
Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.
The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.
Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.
The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.
We’re changing the world of payments, and we’re looking for an exceptional team to help us.
About the Role
We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts.
To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies.Key Responsibilities:
- Become an expert and centralize understanding of our buying audience (customers & personas)
- Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
- Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
- Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
- Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
- Partner with Product to define the product strategy and roadmap based on market and sales insights
- Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features
- Lead the creation and maintenance of competitive enablement for Sales and Product teams
- Oversee goals, strategy and execution for new product and feature launches
- Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
- Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion
- 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment
- A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations
-
Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis
- You are an analytical, data-driven and customer-obsessed decision-maker
- You are humble but ambitious and eager to make an impact
Company Benefits
- Flexible working hours
- 30 days holiday paid leave
- Payhawk company card
- Monthly travel allowance
- Health insurance
- Fitness membership
- Competitive compensation package
- Regular team-wide events
- Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia).
Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for.
Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Ready to apply?
Apply to Payhawk
Company Mission
Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.
The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.
Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.
The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.
We’re changing the world of payments, and we’re looking for an exceptional team to help us.
About the Role
We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts.
To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies.Key Responsibilities:
- Become an expert and centralize understanding of our buying audience (customers & personas)
- Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
- Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
- Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
- Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
- Partner with Product to define the product strategy and roadmap based on market and sales insights
- Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features
- Lead the creation and maintenance of competitive enablement for Sales and Product teams
- Oversee goals, strategy and execution for new product and feature launches
- Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
- Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion
- 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment
- A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations
-
Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis
- You are an analytical, data-driven and customer-obsessed decision-maker
- You are humble but ambitious and eager to make an impact
Company Benefits
- Flexible working hours
- 30 days holiday paid leave
- Payhawk company card
- Monthly travel allowance
- Health insurance
- Fitness membership
- Competitive compensation package
- Regular team-wide events
- Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia).
Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for.
Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Ready to apply?
Apply to Payhawk
Company Mission
Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.
The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.
Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.
The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.
We’re changing the world of payments, and we’re looking for an exceptional team to help us.
About the Role
We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts.
To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies.Key Responsibilities:
- Become an expert and centralize understanding of our buying audience (customers & personas)
- Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
- Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
- Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
- Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
- Partner with Product to define the product strategy and roadmap based on market and sales insights
- Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features
- Lead the creation and maintenance of competitive enablement for Sales and Product teams
- Oversee goals, strategy and execution for new product and feature launches
- Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
- Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion
- 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment
- A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations
-
Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis
- You are an analytical, data-driven and customer-obsessed decision-maker
- You are humble but ambitious and eager to make an impact
Company Benefits
- Flexible working hours
- 30 days holiday paid leave
- Payhawk company card
- Monthly travel allowance
- Health insurance
- Fitness membership
- Competitive compensation package
- Regular team-wide events
- Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia).
Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for.
Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Ready to apply?
Apply to Payhawk
Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.
We’re strengthening our presence across Bulgaria and seeking a Country Manager with proven iGaming or Betting experience to drive our growth strategy in these dynamic markets.
📍 Location: Sofia, Bulgaria
💼 Full-time: iGaming Industry
🌍 Market: Bulgaria
🗣 Languages: Native Bulgarian speaker, fluent in English
What you’ll do
- Own full P&L responsibility and define a clear growth roadmap for Bulgaria.
- Build and lead a local team and agency network across marketing, CRM, affiliates, and partnerships.
- Adapt global brand, product, and acquisition strategies to local market dynamics and player behaviour.
- Establish and nurture high-value relationships with key affiliates, media partners, and payment providers to maximize growth potential.
- Orchestrate large-scale campaigns and sponsorships that build brand authority and player loyalty.
- Drive data-driven decision-making through performance KPIs: NGR, FTDs, LTV/CAC, retention, and reactivation metrics.
- Act as the voice of the market internally, providing insights and opportunities directly to senior leadership.
What we’re looking for
- 2+ years in iGaming or betting. Preferably on the operator side.
- 1+ year in a Country Manager position in iGaming
- Strong commercial mindset: proven record of scaling revenues and building profitable growth strategies.
- Deep understanding of Bulgaria player profiles, competitive landscape, and marketing channels.
- Native Bulgarian speaker, fluent in English outstanding stakeholder management and leadership skills.
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