THE ROLE

As a Content Strategy Manager, you will be the driving force behind turning audience insights into high-quality, actionable content for Everpure’s core segments. You’ll be at the intersection between Integrated Marketing, Product Marketing and Creative teams to build content that resonates across the buyer's journey. This is a role for a seasoned professional who thrives on creative problem-solving and is eager to leverage AI tools to deliver consistent, authoritative content that moves the needle for our business.

WHAT YOU'LL DO

• Execute Audience-Aligned Content Plans: Work cross-functionally with PMM and IMM teams to translate campaign objectives into detailed content maps, ensuring all marquee assets and blog cadences are delivered on schedule and at a high standard.
• Develop Integrated Content Kits: Own the creation of "complete kits"—briefing and developing not just the core asset, but all necessary activation components like social posts and supporting collateral to ensure seamless distribution.
• Scale Quality via AI Tools: Utilize the Everpure Brand AI Writer to efficiently produce first drafts and derivative content, applying your subject matter expertise to ensure every piece is strategically framed and competitively positioned.
• Craft Strategic Content Briefs: Independent of daily instruction, develop comprehensive briefs for writers and AI tools that include clear CTAs, proof points, and topic cluster mapping to improve search authority.
• Coordinate Multi-Channel Delivery: Partner with Content Ops to manage the review and approval process for your assigned segments, ensuring all stakeholders are aligned and deadlines are met across diverse projects.
• Location: We are primarily an in-office environment and therefore, you will be expected to work from the Raleigh office in compliance with Everpure’s policies, unless you are on PTO, or work travel, or other approved leave.

WHAT YOU BRING

• Proven Content Strategy Experience: Substantial experience in B2B content marketing or strategy, with a demonstrated ability to manage a diverse volume of projects from ideation to completion.
• Collaborative Problem Solving: A track record of working effectively with internal partners to understand audience needs and translate them into effective marketing collateral.
• AI Adaptability & Editorial Judgment: Familiarity with AI-driven content tools and a strong editorial eye to ensure all output meets Everpure's brand standards and strategic goals.
• Project Management Discipline: Strong organizational skills with the ability to navigate complex workflows and use data to suggest improvements to content performance.

#LI-KT1

#LI-ONSITE

Who We Are:

At Bandwidth, your music matters when you are part of the BAND.  We celebrate differences and encourage BANDmates to be their authentic selves.  #jointheband

What We Are Looking For:

We are seeking a versatile Content Strategist to drive our full-funnel storytelling efforts.  The ideal candidate is a mid-career writer who is comfortable producing a high volume of short- and medium-form copy across demand generation, social channels, and the web. This is an individual contributor execution role responsible for full-funnel content production, with a primary focus on virtual events and webinars, account-based-marketing (ABM) supporting content, and sales enablement materials. This candidate has demonstrated experience upholding brand tone, voice, and style, while always identifying and adopting new best practices in the world of content marketing. This person is proficient across written and spoken content, thinking strategically, and operating from ideation to execution.

What You'll Do:

• Plan and produce a broad range of written content for product launches, promotions, email drip programs, events, and other marketing initiatives — including blog articles, digital ads, landing pages, fact sheets, sales enablement materials, and vertical-specific ABM-supporting content.
• Own the creation and ongoing maintenance of content in Highspot, ensuring all materials are current, organized, and aligned to sales enablement needs.
• Serve as the content driver and project manager for webinars and virtual events, including topic identification, content creation, speaker recruitment, and cross-functional campaign coordination.
• Develop and maintain a content plan informed by customer journey insights and strategy, ensuring content is aligned to customer needs at each stage of the funnel.
• Measure content effectiveness against defined goals; leverage data and market insights to inform optimization and new concept development.
• Uphold Bandwidth's voice, tone, and style across all written materials — including copy-editing and proofreading for cross-functional teams on an ad hoc basis.
• Champion the customer and build internal relationships — advocate for how customers find and act on content, and connect with contributors across the organization (product leaders, executives, people services) to generate new ideas.
• Manage project timelines from request through delivery, ensuring on-time execution.
• Support social media content needs for LinkedIn and other B2B channels as capacity allows.
• Contribute to broader brand and content initiatives as assigned.

What You Need:

• Education:
  • Four-year degree in English, journalism, marketing, communications or related field
• Experience:
  • 3–5 years in a fast-paced B2B copywriting, communications, or marketing role, with demonstrated experience writing for demand generation, digital channels, and/or events. 
• Knowledge:  
  • Experience writing for LinkedIn or other B2B social media is a plus.
  • Familiarity with Highspot or similar sales enablement platforms is a plus.
  • Experience with WordPress, Google Analytics, Marketo, or similar systems is a plus.
  • Experience with Monday, Asana, Trello, or a similar project management system is a plus.
  • Agency background and experience working in software, tech, or telecom is a plus.

• Skills:
  • Command of the English language, including grammar, syntax, diction, and the ability to write to a brand voice.
  • Excellent communication skills, including the ability to give rationale for creative choices and strategy and communicate project statuses, challenges, and solutions.
  • Highly organized self-starter with a bias for action and the ability to independently manage a webinar/virtual event content calendar and project timelines.
  • Experience with content performance tracking and using data to optimize content programs.
  • A demonstrated track record of business impact through content.
  • Understanding of content disciplines including SEO, content strategy, and full-funnel execution.
  • Strong interpersonal and collaborative skills with the ability to work across many internal partners.
  • Comfort using generative AI tools as part of a content workflow.

Bonus Points:

• Experience: 
  • 3+ years writing for B2B tech or software.
  • Experience owning or managing a webinar or virtual events program.
  • Experience with ABM content strategy and execution.
• Knowledge:
  • Familiar with Chicago style guide
  • Experience with Hubspot or similar sales enablement platforms.

The Whole Person Promise:

At Bandwidth, we’re pretty proud of our corporate culture, which is rooted in our “Whole Person Promise.” We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…

• 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
• All new hires receive four weeks of PTO.
• PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
• Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
• “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
• 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.