Position Summary

This role involves leadership and management and is a key contributor to the SEM and social media advertising efforts, requiring a deep understanding of digital marketing strategies and their applications, and people management. You will be responsible for leading a team of Associates and Sr. Associates focusing on campaign execution, reporting and optimization, while also mentoring and supporting junior team members in learning and improving digital marketing capabilities and career growth.

Key Responsibilities

• People Management.
• Stakeholder & Client Management. 
• Account Management.
• Account audit for several accounts. 
• Coach and train junior members.
• Review and sign-off of team output – activation setup, plans, optimizations, reports.
• Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
• Utilize data-driven insights to optimize campaign performance and enhance customer engagement throughout the sales funnel to grow sales pipeline and revenue closure.
• Formulate Digital strategy for client’s business and ensure that recommendations and decisions are consistent with client’s objectives and strategies.
• Thought leadership in Digital new age / landscape, tools & tech know-how. 
• Lead and collaborate in coaching, managing, and educating team members.
• Oversee escalation management. 
• Attend client meetings, as needed 

Desired Skills & Experience

• Graduate in any field with 5-10 years of experience in campaign creation and knowledge in various digital media buying platforms
• Must be in Leadership role with atleast a year's experience in managing small teams of size 5+.
• Profound knowledge across multiple search/social platforms - able to understand how the platform works as well as the core and optimization concepts with the ability to apply and communicate learnings effectively and efficiently. 
• Able to execute digital campaigns and report on the learnings 
• Knowledge of KPIs and formulation for cost ranges 
• Strategic planning across multiple digital channels 
• Strong communications and interpersonal skills 
• Detail-oriented, highly organized with the ability to multi-task 
• Creativity and a keen eye for detail 
• Advanced knowledge of Excel and PowerPointBe passionate about advertising, relentless in your efforts, focused in achieving results. 
• Embrace challenges and inspire new ways of thinking. 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

About the Position

The Algorithm Developer is responsible for developing and maintaining the optimization engines and ancillary calculations in our products. These form a core part of the overall company’s platform offering and require in-depth domain knowledge and mathematical programming experience. Not only does this role address the platforms content software development needs, but it also covers the technical support element to the business. This includes interaction with clients to understand the domain issues they are trying to solve, as well as the implementation of these solutions.

Key Accountabilities and Duties
Algorithm Design and Development:

• Research new and emerging technologies in the energy domain (concentrating on specific areas, e.g. transmission developments, market rules, etc.)
• Propose concise and performant formulation specifications for new features required
• Develop the proposed feature/s while maintaining high quality coding standards (see “High Code Quality Contribution” accountability)
• Design, develop, review, re-factor, and maintain software with quality and performance in mind
• Collect feedback from design and technical staff on development needs
• Conduct technical testing to resolve existing or introduced problems
• Engage in requirement specification process for new software functionality
• Produce technical documentation such as incremental design specifications and user manuals.

Technical Support:

• Liaise with colleagues and clients to reproduce and correct any defective software
• Provide technical advice and suggestions to customers
• Ensure high priority items are addressed urgently, providing timely responses
• Understand the clients query, answering technical queries concisely in language they understand (i.e. understand the domain).

High Code Quality Contribution:

• Produce concise high-quality code, with performance and memory considerations at the forefront of any design
• Develop and demonstrate functionality through PoC (proof of concept) builds
• Understand core programming paradigms
• Experience with core development fundamentals, e.g. system architecture, memory management, parallel processing, base classing, etc.
• Add to engineering team’s culture of high code quality.

Global Team Interaction and Collaboration:

• Seek support from local and global developer teams when required
• Recommend solutions and options to global team when required
• Participate in global projects and attend stakeholder meetings, as and when required (often outside of “normal” work hours, due to the global nature of the meetings).

Required Knowledge, Skills and Experience:

• 3+ years of experience with .NET (including VB.NET and C#), and other development languages (e.g. C++, Python, etc.)
• Strong mathematical skills, with solid theoretical background in numerical analysis and optimization techniques
• Experience working in an Agile development environment
• Experience with linear and mixed integer programming tools
• Familiarity with analytical tools, such as Unit Commitment, Economic Dispatch, Load Flow, Contingency Analysis, etc.
• A deep understanding of Operations Research
• Strong knowledge and experience working with complex models
• Strong knowledge and experience working with energy system modelling and simulation, analysis and operation, optimization and numerical analysis methodology.
• Ability and willingness to work independently and collaboratively
• Ability to interact effectively with team members
• Ability and desire to effectively present to others
• Driven and passionate about the code and products being produced.

Education:
• Bachelor's Degree in Computer Science or a related field / Master’s in operations research, Industrial Engineering, or other related field. 
• Post graduate degree (MSc, PhD, etc.), comp science, Maths, in relevant field.

About the Position

The Senior Algorithm Developer is responsible for developing and maintaining the optimization engines and ancillary calculations in our products. These form a core part of the overall company’s platform offering and require in-depth domain knowledge and mathematical programming experience. Not only does this role address the platforms content software development needs, but it also covers the technical support element to the business. This includes interaction with clients to understand the domain issues they are trying to solve, as well as the implementation of these solutions.

Key Accountabilities and Duties
Algorithm Design and Development:

• Research new and emerging technologies in the energy domain (concentrating on specific areas, e.g. transmission developments, market rules, etc.)
• Propose concise and performant formulation specifications for new features required
• Develop the proposed feature/s while maintaining high quality coding standards (see “High Code Quality Contribution” accountability)
• Design, develop, review, re-factor, and maintain software with quality and performance in mind
• Collect feedback from design and technical staff on development needs
• Conduct technical testing to resolve existing or introduced problems
• Engage in requirement specification process for new software functionality
• Produce technical documentation such as incremental design specifications and user manuals.

Technical Support:

• Liaise with colleagues and clients to reproduce and correct any defective software
• Provide technical advice and suggestions to customers
• Ensure high priority items are addressed urgently, providing timely responses
• Understand the clients query, answering technical queries concisely in language they understand (i.e. understand the domain).

High Code Quality Contribution:

• Produce concise high-quality code, with performance and memory considerations at the forefront of any design
• Develop and demonstrate functionality through PoC (proof of concept) builds
• Understand core programming paradigms
• Experience with core development fundamentals, e.g. system architecture, memory management, parallel processing, base classing, etc.
• Add to engineering team’s culture of high code quality.

Global Team Interaction and Collaboration:

• Seek support from local and global developer teams when required
• Recommend solutions and options to global team when required
• Participate in global projects and attend stakeholder meetings, as and when required (often outside of “normal” work hours, due to the global nature of the meetings).

Required Knowledge, Skills and Experience:

• 5+ years of experience with .NET (including VB.NET and C#), and other development languages (e.g. C++, Python, etc.)
• Strong mathematical skills, with solid theoretical background in numerical analysis and optimization techniques
• Experience working in an Agile development environment
• Experience with linear and mixed integer programming tools
• Familiarity with analytical tools, such as Unit Commitment, Economic Dispatch, Load Flow, Contingency Analysis, etc.
• A deep understanding of Operations Research
• Strong knowledge and experience working with complex models
• Strong knowledge and experience working with energy system modelling and simulation, analysis and operation, optimization and numerical analysis methodology.
• Ability and willingness to work independently and collaboratively
• Ability to interact effectively with team members
• Ability and desire to effectively present to others
• Driven and passionate about the code and products being produced.

Education:
• Bachelor's Degree in Computer Science or a related field
• Post graduate degree (MSc, PhD, etc.), comp science , Maths, in relevant field.