Highlights

• Location: Poland, Remote (core hours 9:00–18:00 CET)
• Stock options
• Languages: Fluent in English and Russian
• Reports to VP, Product

About Fundraise Up

Fundraise Up is a global fundraising platform that powers tens of millions of dollars in donations every month for leading nonprofits — including UNICEF, the Alzheimer's Association, and a wide range of global NGOs. We're known for product quality, performance, and a 4.9/5 rating across top review platforms.

As we scale the core, we're deliberately investing in high-risk, high-upside product bets that could define the future of digital fundraising. That's where the Lab comes in.

The Lab

The Lab is Fundraise Up's 0→1 track. It operates ahead of the roadmap, investigating opportunities driven by new technologies, AI, data, and infrastructure shifts — often before there's a clear buyer or demand signal.

The Lab does not run scaled products. It finds, validates, and hands off the ones worth scaling.

The Role

This is a player-coach role. You'll build and lead the Lab function while personally owning 1–2 of the highest-leverage bets.

Your job is to reduce uncertainty, not ship features. You'll own ideas end-to-end — from hypothesis framing through fast experiments to explicit investment decisions: scale, pivot, or kill. Most ideas should die early. A few may graduate into Core or New Products with strong evidence behind them.

Success = learning velocity, decision quality, and team leverage — not output volume or adoption.

Key Responsibilities

• Portfolio & Strategy: Own the Lab bet portfolio. Size opportunities, set entry/exit criteria, and make decisive scale/iterate/kill calls. Maintain a visible exploration backlog.
• Experimentation: Frame experiments around the single riskiest assumption. Define kill criteria before building. Choose the right fidelity (prototype, spike, wizard-of-oz, no-code, live pilot). Ship fast and protect learning speed.
• Investment Decisions: Synthesize results into opinionated recommendations. Communicate what was tested, learned, and what remains unknown. Kill zombie initiatives — every experiment ends with a decision.
• Handoffs: When a bet shows strong signal, prepare validated hypotheses, evidence packs, risks, and a proposed scaling model. Transfer ownership fully.
• GTM & Partnerships: Source and close lighthouse pilots with clear scope, metrics, and off-ramps. Identify enabling partners and join strategic calls to move pilots to business validation.
• Team: Build a repeatable Lab Operating System (pipeline reviews, kill reviews, demo days, post-mortems).
• AI & Transparency: Use AI tools to accelerate research, synthesis, and prototyping. Explore AI-enabled product ideas with a realistic lens on cost, data, and accuracy. Publish decision memos and share failed experiments openly.

What Great Looks Like in 12 Months

• 3–5 high-risk bets tested with clear outcomes (scaled, iterated, or killed with rationale)
• 1–2 bets graduated to New Products or Core with evidence packs and clean handoffs
• A transparent kill list that saves months of misdirected effort
• A functioning Lab team with clear ownership, experiment discipline, and stakeholder trust
• A repeatable Lab Operating System that compounds learning

Requirements

Experience (Must-Have)

• 8–10+ years in Product with a proven 0→1 track record
• Personally owned multiple high-risk bets with explicit go/kill decisions
• 3+ years managing PMs (player-coach or group lead)
• Fluency across validation tools: discovery, prototypes, engineered MVPs — knows when each is appropriate
• Cross-functional leadership across Eng/Design/Analytics and GTM; comfort in pre-sales/pilot settings
• Experience where learning speed mattered more than polish and real downside risk was present

AI & Technical Judgment (Critical)

• Hands-on experience using AI as a product-building and exploration tool
• Can prototype with LLMs, APIs, or modern tooling and ship a functional prototype quickly
• Able to scope AI experiments realistically and judge feasibility without full engineering validation
• Can spot capability shifts and turn them into testable hypotheses
• Evaluates build vs. buy vs. partner decisions

This background often comes from: founder/co-founder roles, early-stage startups, internal labs/innovation teams, or new market bets inside larger companies.

Bonus

• Ex-founder with a clear ship/scale/kill story and measurable outcomes
• Payments, fintech, e-commerce, or nonprofit domain experience
• EU market familiarity (PSD2/SCA, data/privacy norms) and additional languages

This Role Is Not For You If…

• Your background is mostly in roadmap-driven delivery with stable scope
• You prefer incremental optimization of mature products
• You need long planning cycles and large teams to move
• You avoid pilot conversations or hesitate to ask customers for real commitments
• Ambiguity makes you uncomfortable

Why Work With Us

• Real ownership over high-impact bets with the authority and team to pursue them
• Leadership that values clear thinking over activity
• Permission — and expectation — to kill bad ideas early
• Access to real customers, real data, and real constraints
• Flat structure, transparent culture, and equity participation

Benefits

Our compensation package includes comprehensive benefits and perks, meaningful equity, and a competitive salary:

• 31 days of paid time off
• 100% paid telemedicine plan
• Home office setup assistance
• English learning courses
• Professional education budget
• Gym or swimming pool membership
• Co-working support
• Fully remote work

Why this role exists:

This role exists to scale our market presence and drive high-quality lead generation. You’ll help us hit aggressive growth targets by owning the entire media lifecycle—from strategic channel selection to the final click and conversion.

What you’ll drive:

Strategy & Media Planning

• Own the end-to-end media strategy across Meta, LinkedIn, Google, and DSPs to ensure our brand is where our audience lives.
• Partner with the Marketing Manager to translate business goals into high-performing campaign structures and KPIs.
• Audit market trends and competitor movements to identify untapped opportunities in high-risk or niche B2B sectors.

Execution & Optimization

• Ship data-driven ad placements, managing significant budgets with a relentless focus on ROI and efficient fund allocation.
• Measure real-time performance using GA4 and platform analytics, pivoting strategies instantly when data reveals a bottleneck.
• Scale winning campaigns while ruthlessly cutting underperforming spend to maintain a lean, high-impact engine.

Analysis & Reporting

• Simplify complex datasets into actionable insights through regular performance reports that tell a story, not just list numbers.
• Negotiate with media vendors to secure premium placements and better rates, maximizing the impact of every dollar spent.

What makes you a GR8 fit:

Must-have:

• 4+ years of hands-on media buying experience (Agency background is a massive plus).
• You understand the long-tail conversion cycle and how to reach professional decision-makers.
• Deep technical mastery of Google Ads, LinkedIn Ads, and Meta Ads Manager.
• You’ve navigated the complexities of regulated or high-risk industries and know how to get ads approved where others fail.
• You don’t just "look" at data; you use GA4 and platform tools to drive 10% MoM improvements.
• Upper-intermediate or higher (you’ll be communicating across global markets).

Nice-to-have:

• Experience with DSPs and Programmatic buying.
• Creative copywriting skills for ad testing.
• Bachelor’s degree in Marketing or Advertising.

SDR for Strategic Accounts works alongside Veeam Account Executives to expand Veeam reach in existing Strategic accounts as well as net new prospects. 

SDRs qualify marketing-generated demand, which is demonstrated by engagement with marketing campaigns, specific actions, and meeting the scoring threshold. These initial marketing interactions are used as starting points to identify and engage other members of the buying group in an outbound effort to further validate buying signals and qualify the potential opportunity. 

Job Location: Warsaw, Poland (hybrid)

What You’ll Do

• Generate new demand (e.g., opportunities with buying group members attached) for the sales organization to pursue.
• Qualify marketing-generated demand against established criteria before passing a qualified opportunity to the account executives. 
• Discover, validate, and reach out to additional personas or members of a buying group that may be involved in the buying decision and share this with sales.
• Nurture predetermined groups of prospects for account executives by using multiple touch tactics or cadences to foster meaningful interactions and determine the level of interest for potential opportunities.
• Comply with all demand management-related service-level agreements.
• Track and manage account info, prospecting, qualification, and nurture activities, in the company’s CRM (Salesforce).
• Allocate cadence workflows to all key players in opportunities and using Salesforce queue to manage daily outreach which includes outbound calls, voicemails, social outreach and emails.
• Build and drive tight collaboration with aligned sales teams.
• Reach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization.
• Coordinates sales activities within the expanded Veeam Team.
• Develops and maintains a solid working knowledge of Veeam Software and related products and the benefits they provide to potential prospects.
• Meet identified monthly KPIs (example: # signals converted to sales qualified opportunity, #prospecting opportunities created, number of meetings set up for sellers).
• Participate in call out days and events.
• Participate in ongoing enablement around product releases, marketing updates, sales methodology and customer buying behaviors.  

What You’ll Bring

• 2 years plus experience in similar role 
• Bachelor’s Degree or a combination of education and experience will be considered 
• Fluent level of English and French
• Previous sales experience, ideally of high-tech products/services, is a plus  
• Outbound calling and/or Revenue Development Representative experience is a plus 
• Technical education and technology understanding of storage backup, cloud backup and the key manufacturers in the industry that Veeam works with is preferred. 
• Ability to multi-task, prioritize, and manage time effectively. 
• Ability to adapt to changes in roles and responsibilities. 
• Social medias and social selling best practices 
• Collaboration across internal teams to ensure actionable results. 
• Ability to work independently with limited direction in a fast-paced environment; must be a high-energy, motivated self-starter. 
• Knowledge of basic business research tools (LinkedIn, Google, Salesforce or similar CRM, Hoovers) 
• Excellent correspondence skills (Outlook, Instant Messaging, and over the phone) 
• Exceptional verbal and written communication skills

What You’ll Get

• 26 paid days off annually, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Paid parental, maternity, and paternity leave
• Fully covered family medical plan, dental, rehab, and vaccinations
• Life, critical illness, and disability insurance
• Employer pension contribution via PPK
• Monthly Edenred allowance of 450 PLN for meals
• MultiSport card fully covered by Veeam, giving access to sports facilities nationwide
• Up to 12 free therapy sessions annually, plus legal and financial advice
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops and learning events like our annual Global Day of Learning

#LI-JB1

• koordynować procesy optymalizacji i zakupu kampanii TV,
• przygotowywać scenariusze optymalizacyjne dla kampanii TV i kalkulacje kosztu CPP kampanii,
• koordynować przygotowywanie list spotów, raportów, analiz, postbuyów,
• monitorować przebieg kampanii oraz kontrolować koszty, a także realizacji założonych wskaźników, (raportować rozbieżności oraz wdrażać zmiany w celu osiągnięcia jak najlepszych rezultatów),
• estymować oraz kontrolować miesięczne/roczne budżety - monitorować zagrożenia oraz przygotowywać rekomendacje podziału budżetu w celu realizacji złożonych deklaracji i gwarancji w stacjach.

• zdolności analityczne/ umiejętność pracy z liczbami,
• znajomości pakietu MS Office ze szczególnym uwzględnieniem MS Excel,
• dobrej komunikacji w języku angielskim (min. B1).
• pełna dyspozycyjność (40h w tygodniu)

Globalna skala WPP to fundament naszej codziennej pracy także w Polsce.
Poniżej opowiadamy, jak ta wizja przekłada się na działania WPP Media – organizacji mediowej należącej do grupy WPP – oraz na zespoły, do których możesz dołączyć lokalnie.

O WPP Media  

WPP Media to globalna organizacja mediowa należąca do grupy WPP, skupiająca marki Choreograph, EssenceMediacom, Mindshare i Wavemaker.

W świecie, w którym media są wszędzie i we wszystkim, łączymy najlepsze platformy, ludzi i partnerów, aby tworzyć nieograniczone możliwości wzrostu.  

Dołączając do nas korzystasz z programów przygotowujących do zawodów przyszłości oraz pracujesz ze specjalistami, których kompetencje potwierdzone są certyfikatem DIMAQ. W WPP Media nie tylko używamy technologii – my ją tworzymy. Dzięki naszym autorskim narzędziom, takim jak platforma WPP Open (platforma AI dla marketingu), będziesz pracować na międzynarodowych projektach i wspierać klientów na całym świecie. W WPP Media możesz korzystać z globalnych zasobów i kontaktów całej sieci WPP, poszerzać sieć znajomości i uczyć się od najlepszych w marketingu i reklamie. 

Jako Top Employer Poland & Europe 2021–2025 tworzymy środowisko pracy oparte na zaufaniu i wysokich standardach HR. Po raz drugi z rzędu (2024 i 2025) Magazyn Media & Marketing uhonorował nas tytułem Grupy Mediowej Roku.

Więcej informacji możesz znaleźć na stronie wppmedia.com   

Gdzie będziesz rozwijać swoje kompetencje?

W T&P łączymy kreatywność, technologię i media, by dostarczać naszym Klientom kompleksowe rozwiązania komunikacyjne. Nasza przedsiębiorcza struktura działa w 45 biurach na czterech kontynentach. 

Jako część jednej z największych grup mediowych, gwarantujemy najlepszy potencjał negocjacyjny dla naszych Klientów, a Tobie możliwość wzbogacenia i wzmocnienia swojej kariery, o doświadczenie w miejscu, które ciągle się rozwija. 

Jak będzie wyglądała Twoja praca?

Jako TV MEDIA PLANNER, BUYER będziesz współtworzyć zespół będący partnerem dla wielu Klientów. m.in. reprezentujących branżę FMCG i Automotive. Twoją rolą będzie koordynacja kampanii w całości – od etapu planowania, przez zakup mediów, aż po czuwanie nad sprawną realizacją i efektami. 

Na co dzień będziesz m.in.: 

• łączyć strategię z egzekucją: od pracy na briefach i celach biznesowych, przez planowanie, po zakup
• budować relacje z Klientem - czyli doradztwo, rozumienie potrzeb i odpowiadanie na nie, 
• koordynować procesy optymalizacji i zakupu kampanii TV – potencjalnie dla rynku Polskiego ale także rynków regionu CEE,
• przygotowywać scenariusze optymalizacyjne dla kampanii TV i kalkulacje kosztu CPP kampanii,
• koordynować przygotowywanie list spotów, raportów, analiz, postbuyów,
• monitorować przebieg kampanii oraz kontrolować koszty, a także realizacji założonych wskaźników, (raportować rozbieżności oraz wdrażać zmiany w celu osiągnięcia jak najlepszych rezultatów),
• estymować oraz kontrolować miesięczne/roczne budżety - monitorować zagrożenia oraz przygotowywać rekomendacje podziału budżetu w celu realizacji złożonych deklaracji i gwarancji w stacjach.

Co przyda Ci się na starcie?

• doświadczenie w planowaniu, zakupie, optymalizacji i liczeniu kosztów TV,
• umiejętność obsługi narzędzi: TechEdge, Mediaplanel, AdExpert,
• znajomość TV media landscape (trendy, badania, Klienci i rynek agencyjny),
• zdolności analityczne i umiejętność rozwiązywania problemów,
• swobodna komunikacja w języku angielskim (min. B2).
• znajomość pakietu MS Office ze szczególnym uwzględnieniem MS Excel i narzędzi do analizy kampanii Video,

Czego możesz spodziewać się po nas? 

• umowy o pracę,
• pracy 3 dni z biura, 2 z domu,
• benefitów po pierwszym miesiącu współpracy: ubezpieczenia na życie, dofinansowania do angielskiego/karty sportowej, opieki medycznej, 
• zniżki do naszej kantyny pracowniczej,
• workation po pół roku pracy,
• cotygodniowych śniadań w biurze dla wszystkich,
• cyklicznych spotkań integracyjnych,
• rozbudowanej oferty szkoleń wewnętrznych i zewnętrznych,
• możliwości dołączenia do Innovation Community – to nasz wspólny program realizowany z Mspark: razem z Tobą rozwijamy i wdrażamy innowacyjne pomysły z sektora MARTECH, 
• technologii - pracujemy na narzędziach, które naprawdę mogą zoptymalizować Twój czas pracy,
• programu poleceń dla dołączających współpracowników z zewnątrz,
• możliwości rozwoju wewnątrz naszych spółek – rozumiemy chęć zmiany ścieżki kariery, wyboru ścieżki eksperckiej albo managerskiej,
• świetnie zorganizowanego programu Induction, dzięki któremu Twoje pierwsze dni pracy będą mniej stresujące,
• pracy w kameralnej strukturze gdzie procesy i procedury ograniczone są do minimum,
• wsparcia w ramach Employee Assistant Program (doradztwo w zakresie zdrowia psychicznego) oraz współpracy z platformą Telus Health One, 

…i czegoś, co nie jest standardem wszędzie: atmosfery, w której ludzie naprawdę się wspierają, doceniają swoją pracę i chętnie dzielą się wiedzą. 

Jak wygląda nasz proces rekrutacji? 

Przed Tobą rozmowa telefoniczna, a następnie spotkanie z przyszłym przełożonym w towarzystwie HRu. Podczas spotkania będziemy chcieli poznać Twoje kompetencje, ale liczymy również na to, że opowiesz nam o sobie, ponieważ chcemy tworzyć zespoły czujące się dobrze w swoim towarzystwie. 

Brzmi ciekawie? Aplikuj i zobacz, jak razem możemy tworzyć przyszłość mediów! 

Po szczegółowym rozpatrzeniu wszystkich aplikacji, skontaktujemy się z tymi kandydatami, których kwalifikacje i zadeklarowane warunki współpracy najściślej odpowiadają celom naszego procesu rekrutacyjnego.

Administratorem Twoich danych osobowych jest firma WPP Media Poland, do której aplikujesz. Podane przez Ciebie dane osobowe będą przetwarzane w celu przeprowadzenia procesu rekrutacyjnego.

Podając nam dane osobowe wykraczające poza zakres wymagany przez Kodeks pracy, wyrażasz zgodę na przetwarzanie tych danych w celu przeprowadzenia procesu rekrutacyjnego. Zgodę można wycofać w dowolnym momencie. Wycofanie zgody nie ma wpływu na zgodność z prawem przetwarzania, którego dokonano przed wycofaniem zgody. Dla celów dowodowych prosimy o wycofanie zgody na piśmie lub pocztą elektroniczną na adres RODO@groupm.com. 
 
Więcej informacji na temat przetwarzania danych osobowych, w tym przysługujących Państwu praw, można znaleźć pod tym linkiem.

CUSTOMER RETENTION STRATEGIST 

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a highly driven and performance-oriented Customer Retention Strategist to join our team.

In this position at Common Thread Collective (CTC), you will play a pivotal strategic role, guiding our clients toward durable, scalable growth. Your core responsibility is to deliver steady and reliable revenue through retention-focused initiatives—using data-backed insights to build accurate forecasts, shape strategic direction, and ensure consistent performance. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your impact goes far beyond managing email programs—you operate as a trusted advisor to our clients across all areas of retention strategy. You clearly communicate the rationale behind our decisions, connecting forecasting insights to the email, SMS, direct mail, and other retention touchpoints we activate. Your clarity strengthens client trust and deepens alignment throughout the partnership.

You also act as a strong advocate for CTC’s unique retention methodology and the tools that support it.

As a Customer Retention Strategist, you lead with precision and purpose, ensuring every initiative is executed to the highest standard and tightly aligned with client objectives.

You thrive on solving complex challenges, take complete ownership of outcomes, and are committed to developing, enhancing, and scaling high-impact retention programs. We embody the principle “Everyday in Every Play, Count on Me”—embracing accountability, striving for excellence, and consistently delivering results that matter.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
  
  

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Customer Retention Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better Customer Retention Strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Customer Retention Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

LIFECYCLE MARKETING STRATEGIST

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team.

In this role at Common Thread Collective (CTC), you will serve as a key strategic leader, helping guide our clients toward long-term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance.  At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your responsibilities extend far beyond email execution—you act as a trusted partner to our clients in all areas of customer lifecycle strategy. You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy. Your ability to explain the “why” strengthens client confidence and builds a deeper sense of partnership

You also serve as a dedicated champion of CTC’s distinctive lifecycle approach and the tools that power it.

As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals

You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high-impact lifecycle marketing strategies. We operate with the mindset: “Everyday in Every Play, Count on Me”—meaning we uphold accountability, pursue mastery, and consistently deliver meaningful results.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Lifecycle Marketing Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better Lifecycle Marketing Strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Lifecycle Marketing Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

RETENTION STRATEGIST

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a Driven and Results-Oriented Retention Strategist to join our team.

The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning ensuring revenue is delivered predictably for the business through retention marketing efforts —using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your role isn't limited to email strategy—you're a key partner to our clients on Customer Retention. You proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc that are sent out. That level of clarity builds confidence and deepens trust, ensuring our clients feel supported and understood every step of the way.

You stand as a zealous advocate and representative of CTC's unique approach to retention and its accompanying tools.

 As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness.

You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies. We embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take full responsibility, drive excellence, and always deliver results.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.

• A minimum of 2 years of hands-on experience using Klaviyo, including building campaigns, flows, segmentation strategies, and performance optimization.

  Please apply only if you meet all minimum experience requirements listed above.

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Retention Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better retention strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Retention Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

SENIOR MEDIA BUYER

Our Mission is to be able to say - “Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price”

We’re looking for a results-driven and experienced Senior Media Buyer to join our team.

As a Senior Media Buyer at Common Thread Collective (CTC), you will be instrumental in driving client success through strategic media buying, precision optimization, and data-driven forecasting. You will lead the development of accurate, insight-driven forecasts, ensuring that every strategy is executed seamlessly to transform projections into tangible, scalable growth for our clients. Your actions and decisions consistently resonate with the core values of CTC Global, serving as a beacon for these principles. At CTC, your trained expertise is invaluable, covering the entire spectrum of CTC’s Strategic Forecasting methods and the foundational principles of media acquisition.

Your role goes beyond delivering measurable business outcomes—you will be a proactive partner in client success, maintaining clear and transparent communication about performance, strategy adjustments, and key optimizations. This ongoing engagement builds trust, strengthens client relationships, and positions CTC as a strategic leader in performance marketing.

You stand as a representative and zealous advocate for CTC's unique approach to media acquisition and its accompanying tools.
As a Senior Media Buyer, you set a high standard, ensuring efficiency, scalability, and a results-focused approach.

You thrive in fast-paced environments, take ownership of performance outcomes, and are committed to continuous learning and innovation. We embrace the mantra, “Everyday in Everyplay, Count on Me,” meaning we take responsibility, execute with excellence, and see strategies through to success.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. 

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values. 

We recognize these values aren't for everyone. 

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Google strategist, Creative Strategist, and Email Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas.
• Be responsible for the execution of the Prophet system for your clients
• Building a Growth Forecast for your clients
  • Building a Growth map using the Prophet System
  • Data Analysis required for the Map
  • Marketing calendar alignment and upkeep with clients
• The Daily Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each day to adjust them to meet KPIs
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it’s time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions.
• Responsible for the implementation of CTC’s Meta best practices
• Build campaigns using our structure and best practices
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and adjusting budgets and strategy to ensure the best possible chance of hitting the Daily Projected Targets
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring you are within a 5% Delta to the Forecast
• Ensuring daily alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophet system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on the Growth Map goals and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every day of the week.
• Providing weekly updates on the Weekly Strategy Call.

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement
• Contributing & collaborating in ideas and learning across teams
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, business operations, retail, finance, media buying, etc

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Finance and Marketing sides of a business to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of the kick off, enabling precise execution of the Prophet system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance within a 5% delta across the Prophet system’s Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in media buying to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning daily on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, media buying decisions, and system execution.
• Meet all deadlines and budget requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Joy Sharma, The Director of the CTC Accelerator Program. 
• You’ll report directly to Joy Sharma—a leader known for his relentless pursuit of excellence and an unmatched passion for growth strategy. Joy is a rare mentor, often described as the closest you’ll come to learning directly from Taylor Holiday himself. With a career built on his own rigorous, self-driven learning, Joy has transformed numerous team members into top-tier strategists, instilling in them the values of dedication, precision, and continuous improvement.

Working under Joy's guidance will push you to your limits in the best possible way. He models the value of hard work, and learning from him feels like “drinking from a firehose”—you’ll absorb knowledge quickly and consistently, experiencing tremendous growth. Joy is committed to personally ensuring you reach your full potential as a Senior Media Buyer, supporting your journey every step of the way.

ORIENTATION

• This role will be client-facing.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First month: $2,000 
• Second month: $4,000
• Third month (on average): $7,000 a month
• 1st Year Annual Range: $64,000-$76,000
• 2nd Year Annual Range: $100,000-$120,000

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
• Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
• Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
• With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress.
• My Commitment to You:
• You will work harder, learn more than ever before, and “make more than you ever have.” You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression. 
• We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily.