Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

In this role, you will:

• Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
• Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy.
• Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
• Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs.
• Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets.
• Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
• Manage the web component library within the CMS, ensuring technical stability and consistency.
• Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements.
• Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
• Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.
• Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
• Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing.
• Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework.
• Create and maintain CMS documentation and guides to ensure high-quality execution across the organization.

Qualifications:

• 7+ years of related experience in web content management, with a strong focus on the B2B sector.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms.
• Strong understanding of how design systems power modern web architecture.
• Proven experience managing complex stakeholder environments and streamlining web production workflows.
• Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes.
• Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization.
• Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders.

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

The Demand Generation Manager is responsible for utilizing our ideal customer profile (ICP), target customer list, AI tools, and B2B demand generation expertise to accelerate pipeline generation. This role is critical for building a demand generation process upon which FORT can scale.

Responsibilities:

• Use AI solutions like Claude to analyze, augment, and accelerate demand gen processes
• Manage FORT’s ICP target account database for tailored outbound campaigns
• Responsibility for core demand gen KPI’s such as MQL’s, SQL’s, target account penetration, conversion rates, and pipeline coverage by multiple business segments
• Responsibility for the demand generation function, including digital marketing, SEO, GEO, events, webinars, and campaigns
• Sr. IC role with potential to grow a team with success

Qualifications:

• 4-7 years of experience in a demand generation function within B2B
• Skilled at modern GTM systems such as Salesforce, Gong, Clay, Zoominfo, and Hubspot
• Demonstrated success in reporting demand gen progress via management dashboards and Board slides

Preferred Qualifications:

• 1 year+ experience connecting AI systems such as Claude to GTM business tools
• 1 year+ experience deploying AI agents to automate GTM processes

Compensation & Benefits

The base salary for this position ranges from $130,000-$155,000 based on qualifications, experience, and the level at which the candidate is hired. Total compensation may also include additional incentives and benefits. 

Role: Copywriter

Location: Pennsylvania, United States

THE ROLE 

You'll be the creative voice behind campaigns and content that connect brands with audiences through compelling storytelling and persuasive messaging. Working at the intersection of brand strategy, consumer insights, and creative execution, you'll translate complex ideas into clear, engaging copy that drives action across multiple touchpoints. We're looking for someone who can balance brand consistency with fresh creativity, finding the perfect tone and message for every audience and channel. Success means creating copy that not only engages but converts, building brand affinity while achieving campaign objectives. 

WHAT YOU'LL DO 

• Create compelling copy for integrated campaigns across digital, social, email, display, and print media that drives engagement and conversion 
• Incorporate the brand voice guidelines and messaging frameworks that ensure consistency while allowing for creative flexibility across channels 
• Write persuasive product descriptions, landing pages, and sales materials that clearly communicate value propositions and drive purchase decisions 
• Collaborate with creative teams, strategists, and account managers to translate briefs into compelling creative concepts and executions 
• Adapt messaging for different audiences, channels, and campaign objectives while maintaining brand integrity and voice 
• Transform complex information and technical features into accessible, benefit-focused copy that resonates with target consumers 
• Guide copy testing strategies including A/B tests for subject lines, headlines, and call-to-action messaging 
• Present creative concepts and copy rationale to clients and stakeholders, connecting creative decisions to business outcomes 
• Stay current with language trends, cultural moments, and industry best practices to keep copy fresh and relevant 
• Deliver copy that improves key metrics such as engagement rates, click-through rates, conversion rates, and brand recall 

WHAT YOU BRING 

• A portfolio demonstrating versatile copywriting across channels, with strong creative thinking and brand voice development 
• Experience writing for digital channels including websites, social media, email marketing, and paid advertising 
• Ability to adapt tone and style for different audiences, from technical B2B communications to consumer-focused brand messaging 
• Understanding of direct response copywriting principles and conversion optimization techniques 
• Strong research skills for understanding target audiences, competitive landscape, and industry trends 
• Excellent editing and proofreading abilities with attention to detail and brand consistency 
• Experience collaborating with designers, strategists, and project managers in fast-paced creative environments 
• Knowledge of content management systems and basic understanding of SEO copywriting principles 
• Proficiency with Gen AI tools (ChatGPT, Claude, Jasper, Copy.ai, Grammarly) to enhance ideation, research, and copy refinement 
• Agentic mindset: ability to break down complex creative briefs systematically and identify optimal messaging approaches 
• Experience using AI for content research, headline generation, and copy variation development 
• Understanding of AI capabilities and limitations in copywriting, with strong human creativity and brand voice oversight 
• Ability to leverage AI tools while maintaining authentic brand personality and emotional connection 
• Experience integrating AI workflows to improve content production efficiency and creative iteration speed 
• Experience with financial services, fintech, or regulated industries including compliance considerations for marketing communications 
• Knowledge of long-form content creation including white papers, case studies, and thought leadership pieces 
• Experience with UX writing principles for digital interfaces and user experience optimization 
• Understanding of marketing automation and personalized content strategies 
• Familiarity with video scriptwriting and audio content development 
• At the time of this posting, the base salary for this position may range from $102,000.00 to $114,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 17007

#LI-midsenior 

Centri is not a traditional accounting firm. We are a forward-thinking advisory and accounting consulting firm helping innovative companies navigate complexity and scale intelligently.

Marketing plays a critical role in that growth — and this position sits at the center of it.

We are looking for a Marketing Analyst who wants to do more than generate reports. This is a role for someone who enjoys measuring performance, identifying trends, strengthening data integrity, and helping leadership clearly understand what’s driving marketing impact.

If you’re energized by turning campaign data into insight — and insight into action — this role was built for you.

The Marketing Analyst supports the firm’s marketing and sales efforts through data-driven analysis, campaign reporting, market research, and performance insights. This role is responsible for measuring the effectiveness of marketing initiatives, identifying trends in client behavior, and delivering recommendations that help grow the firm’s visibility, pipeline, and client relationships. 

The ideal candidate brings strong analytical skills, experience with marketing performance metrics, hands-on management of HubSpot CRM, and familiarity with the professional services environment (accounting, advisory, legal, or consulting). 

Core Responsibilities

Marketing Campaign & Performance Analysis

• Track, analyze, and report on marketing campaign performance across digital marketing efforts, email campaigns, event attendance, and conference activity using HubSpot and Google Analytics.
• Develop dashboards and deliver regular KPI reporting to leadership on lead generation, engagement, conversion, and ROI.
• Monitor website traffic, SEO performance, and online behavior trends through HubSpot and Google Analytics.
• Evaluate the effectiveness of thought leadership, content performance, webinars, sponsorships, conferences, and firm events.

Strategic Growth & Marketing Support

• Partner with marketing and sales teams to support strategic initiatives and growth campaigns that drive revenue, new client acquisition, and brand awareness.
• Provide insights on target industries, client segments, and service-line opportunities.
• Translate marketing and client data into actionable insights for the Chief Marketing Officer and firm leadership.
• Support annual marketing planning through trend analysis and campaign performance learnings.
• Recommend improvements to targeting, messaging, channel strategy, and overall marketing efficiency based on insights derived from HubSpot and Google Analytics.

Market & Industry Research

• Conduct research on market trends, client needs, competitor activity, and industry benchmarks.
• Research and provide data to support emerging service opportunities within accounting and advisory markets.

Audience Segmentation & CRM Management (HubSpot)

• Drive client and prospect profiling through data analysis and create audience segmentation at the firm, industry, and service-line levels.
• Maintain accurate marketing contacts, tagging, audience creation, and pipeline tracking within HubSpot.
• Manage data integrity, list management, and marketing outreach reporting in HubSpot to ensure information remains accurate and up to date.

Attribution, Forecasting, & Collaboration

• Collaborate with industry and service practice leaders to provide marketing attribution and forecasting for digital marketing, social media, event participation, and conferences.
• Support Firm initiatives and development opportunities.
• Beginning to build in person connections with the team and peers in the Firm.
• Work to build relationships and promote collaboration in a hybrid environment.

Agency Partnership Support

• Serve as a key contact with Tower Marketing (Digital Marketing Agency) to support digital marketing campaigns, including SEO, GEO, and paid efforts.

 Required Skills/Abilities:

• Thinks like a strategist but operates like an analyst
• Enjoys building structure in a growing, evolving environment
• Energized by influencing decisions at the leadership level
• Works comfortably where relationships and reputation matter
• Strong knowledge of marketing principles, campaigns, and design concepts.
• Demonstrable ability to multi-task and adhere to deadlines.
• Attention to detail and well organized to analyze plans and campaigns.
• Good knowledge of market research techniques and databases
• Excellent knowledge of MS Office (particularly Word, Powerpoint and Excel), marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.)
• Excellent communication and people skills.

 Education and Experience

• 3–5 years of experience in marketing analytics or business intelligence.
• Experience in professional services (accounting, consulting, legal, advisory) preferred.
• Strong proficiency in HubSpot and Google Analytics.
• Strong Excel skills and working knowledge of data visualization platforms, specifically PowerBI.
• Familiarity with SEO, GEO, paid search, digital advertising metrics, LinkedIn engagement, and email performance reporting.

Why Join Centri?

• Work in a modern, entrepreneurial professional services firm
• Be part of a collaborative, people-first culture
• Have direct exposure to senior leadership
• Influence real growth decisions
• Grow your career in a firm that values innovation and forward thinking

At Centri, marketing is not a support function — it is a growth driver. This role plays a key part in shaping how we scale.

What Success Looks Like

Success in this role means delivering accurate and insightful reporting that drives smarter marketing decisions, improves visibility into campaign ROI and audience development, strengthens alignment between marketing activity and firm growth priorities, and provides reliable analytics support for marketing impact and client acquisition efforts.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift items up to 30 pounds at times.
• Travel will be 5% of the time when necessary.