Lahore | Hybrid | Full-time

What you’ll do 

• Develop and implement the country growth strategy to take Payoneer Pakistan to the next level. Ensuring alignment with the overall global business growth plan. Drive initiatives to achieve and exceed customer performance, growth, and penetration targets across existing and new product lines.
• Lead and guide the country’s strategy both in the short and long term and ensure it translates into the execution of new Business Development, customer engagement and improved processes.
• Identifying the next growth opportunities, partnerships and solutions that will unlock the next phase of growth in Pakistan.
• Comfortable operating in a matrix environment while providing strategic leadership.
• Business & Customer Diversification: Foster a curious and creative mindset to explore new business opportunities in untapped verticals. Engage with customers and prospects, gain insights into various industries, and leverage problem-solving abilities to drive growth.
• Market Expansion: Drive the development of new verticals and business lines to unlock opportunities to collaborate with larger customers and enterprises in Pakistan.
• Partnerships and Distribution Channels: Identify and develop new SMB acquisition opportunities through potential distribution channels like mobile wallets, affiliates, platforms, banks, and industry associations.
• Cross-Functional Collaboration: Effectively communicate market needs and growth potential to APAC and global organizational functions, ensuring alignment with product, marketing, customer journey, revenue operations, FP&A, and other relevant departments.
• Operational Support: Be well-versed in all aspects of the business, including operations, data analytics, marketing, and partnerships. Provide support as required, aligning with the company's corporate functions.
• Market Leadership and brand representation: Serve as the main point of contact for Pakistan in collaboration with other company business lines. Act as the face of Payoneer in Pakistan, monitoring competitive activities, and actively representing the company at events, in local media, on social networks, exhibitions, and other relevant occasions. Proactively providing thought leadership internally and externally.
• Executive Collaboration: Demonstrate exceptional leadership and collaboration skills within the executive team, contributing to the overall success and growth of the organization.

Who you are 

• Bachelor's degree in Business Administration, or a related field. MBA is an asset.
• Proven track record of successfully developing and executing business growth strategies in a similar leadership role. Strong executional mindset balanced with a commercial growth orientation.
• Experience in leading and motivating high-performing sales and account management teams.
• Proven experience in sales and/or business development in one or more of the following industries: payments, digital marketing/advertise-Commerce and/or cross-border logistics or cross-border business.
• Strong understanding of the Pakistan market and industry trends.
• Excellent communication and presentation skills, both in English and Urdu.
• Experience in growing business via direct sales, channels, and partnerships
• Strong marketing and businesses development capabilities
• Stakeholder management experience - Demonstrated ability to build and maintain strategic partnerships with key stakeholders.
• Ability to see the bigger picture.
• Excellent communication and presentation skills (written, listening, speaking, and reading)
• Ability to make decisions in a changing environment, anticipate future needs and drive results
• Creative problem-solving skills with a focus on innovation and business expansion.
• Proficiency in data analytics, sales motions and mechanics, and marketing strategies.
• Knowledge of the fintech industry and payment solutions is a plus.

For this role you are also:

• Commercial focus (numbers, data analytics).
• Good relationship management skills (Relationships builder).
• Problem solver – working cross functionally with stakeholders regionally and globally.
• High level of organization flexibility and focus and ability to work under pressure.
• Flexibility to travel within the country and internationally as relevant.

Not a must but a great advantage:

• MBA degree
• 8+ years of experience in a growth oriented role
• Experience in the Consulting or Business/Market development a plus
• Experience in multi-national working environment (collaborating with remote teams) an advantage
• Experience using salesforce.com or a similar CRM system a plus
• Experience with data analytics & BI tools a plus

#LI-SL3

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

EssenceMediacom is a brand of WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Media Planner to join us. In this role, You will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes/maintenance of media plans.

Reporting of the role    

This role reports to: Business Manager

3 best things about the job:

1. A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
2. Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
3. Be an expert hybrid planner in both traditional and digital mediums.

In this role, your goals will be:

In three months:

• Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
• You would have a pulse of the business category & knowledge of competitive frame.
• Worked on moderate scaled live campaigns
• Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
• Connected with internal specialist & external stakeholders units to integrate solutions.

In six months:

• Being able to comprehend and apply our proprietary planning framework model in key campaigns.
• You would have landed live; larger scaled campaigns.
• You will have started to build relationships with the key decision makers within the current client portfolio.
• Master a flawless media execution process, working alongside various stakeholders.

In 12 months:

• Develop a strong category acumen - from a media and business point of view.
• Identify a pipeline of commercially viable solutions to support our client’s goals.
• Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.

What your day job looks like at EssenceMediacom:

• Develop strategy for brands including annual phasing and budgeting to achieve brand KPI's.
• Assist CH/BM to maintain responsive working relationships with brand teams to identify potential opportunities.
• Troubleshooting and resolving any issues with media/account teams and media vendors.
• Assist CH/BM in developing brand KPI's.
• Analyze data to provide client with recommendations for optimizations.
• Maintain relationships with media suppliers, internal teams and brand teams.
• Prepare Quarterly/Semi Annual & Annual media reviews and way forward.
• Responsible for timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations, monthly post buys & any other requirement from client on ad hoc basis.
• Resolve billing related issues.
• Work cross-functionally with Client management team and Account Directors as needed.
• Work with cross function departments/teams as part of the media management process.
• Showcasing of launches & presentations to the brand team after launch.
• Assisting CH/BM in participating in regional award is mandatory with at least once in a quarter.
• Train Assistant Planner/Media Planner on media basics.

What you’ll bring:

• Must have strong organizational and numeracy skills
• Flexibility and able to work under pressure.
• Proficient in MS Excel.
• Excellent personal/organizational management.
• Able to set and meet multiple demands within challenging deadlines.
• Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally.

Minimum qualifications:

• Must be a BBA / MBA from a reputable university of equivalent. 
• Must have an experience of at least 3+ years in media/digital/marketing experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

#LI-Promoted

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About the Role

We are looking for a highly proactive and commercially minded Customer Lifecycle Marketing Manager to own the end-to-end customer journey after acquisition. This role will be responsible for building and optimising the communications, campaigns, and automations that drive stronger onboarding, higher retention, increased expansion, and reduced churn.

You will be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring our customers receive clear, timely, and value-driven communication without being overwhelmed by different teams. Your work will directly influence customer performance, MRR growth, and long-term satisfaction.

This is a high-impact role ideal for a lifecycle marketer who thrives on data, experimentation, cross-functional collaboration, turning insights into measurable outcomes, and delivering exceptional communication that really resonates with our customer base.

Key Responsibilities

Lifecycle Communications and Onboarding

• Own customer onboarding communications across email, WhatsApp, and in-product touch points.
• Work with the Onboarding, Product and Marketing Teams to design and implement automated onboarding journeys that help customers activate, adopt key features, and get value faster.
• Ensure consistent messaging that aligns with product positioning and customer expectations.

Customer Engagement and Retention

• Develop communication strategies that improve customer engagement and sentiment throughout the lifecycle.
• Identify early churn signals and create interventions, automations, and campaigns to reduce churn with the Strategic Account Management Team.
• Partner with Customer Success to support objection handling campaigns, proactive education, and best-practice sharing.
• Monitor competitor propositions and market movements, and develop specific defensive communication strategies that can be deployed when customers are at risk of competitive intervention.

Expansion and Growth

• Work closely with Strategic Account Managers to build cross-sell, upsell, and expansion campaigns designed to increase MRR and order volume.
• Identify customer segments and behaviours that indicate growth potential, and deliver targeted lifecycle programmes.
• Identify optimal moments in a customer’s lifecycle to encourage expansion and build automations with the objective of generating inbound demand for Customer Success.

Cross-Functional Alignment

• Collaborate with Product, Marketing and Sales Enablement to understand product strengths, gaps, and customer pain points, ensuring communications are accurate and set the right expectations.
• Partner with Data, Product, and CS to align insights, messaging, and customer triggers across teams.
• Act as the guardian of customer communication, ensuring customers are not over-messaged and that all outgoing comms follow a coordinated plan.

Measurement and Optimisation

• Jointly own the KPIs related to onboarding success, engagement, retention, churn reduction, and expansion campaign performance with the commercial teams.
• Build dashboards, track performance, run A/B tests, and continuously refine lifecycle flows based on data.
• Champion best practice in customer communications and design processes that improve message quality and timing.

Key KPIs

• Expansion in MRR from lifecycle and cross-sell campaigns
• Reduction in overall churn through targeted intervention
• Increased customer activation, feature adoption, and order volume
• Improved engagement rates across lifecycle channels
• Reduction of uncoordinated customer messaging across departments

About You

• Proven experience in customer lifecycle marketing, CRM marketing, retention or growth marketing, ideally in SaaS or a tech-driven business.
• Strong understanding of segmentation, lifecycle automation, multi-channel messaging, and CRM data structures.
• Data-driven mindset with the ability to interpret insights and act on them quickly.
• Exceptional communication skills and the ability to collaborate effectively with commercial teams based in the UK and Ireland is essential.
• Excellent communication and copywriting skills, with a talent for simplifying complex concepts.
• Experience using Intercom for customer communication, support, or automation would be a big advantage.
• Highly adept with AI tools and workflows, with the ability to leverage AI to automate, optimise, and scale lifecycle communications and processes.
• Experience messaging to customers in the UK and Ireland is essential.
• Ability to adhere to brand guidelines and tone of voice is essential.
• Previous experience communicating to or working with restaurants or takeaways is an advantage.
• Comfortable working cross-functionally and influencing without authority.
• Highly organised, detail-oriented, and proactive in identifying opportunities for improvement.
• Passionate about customer experience, retention, and delivering value throughout the lifecycle.
• Previous experience working with Salesforce CRM and Hubspot marketing automation would be advantageous.

🦄 About Flipdish

We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.

AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.

But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses. We listen closely to our customers, learn from them and back them so they can grow on their own terms and fall back in love with what they do.

🫀Our culture

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that’s because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We’re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.

We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We’re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don’t see an opening just yet, do get in touch and register your interest with us anyway. We’ll be in touch as soon as something suitable opens up.

🙈Don’t be shy. Apply.

We know that imposter syndrome can be a thing. Don’t let it be. We want enthusiastic people from all backgrounds. If you feel like you’re up for working with us, get in touch.

We also understand some candidates might need assistance. That’s not a problem in the slightest. Just reach out to us, we’d love to hear from you.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

EssenceMediacom is a brand of WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager Insights & Analytics to join us. In this role, you will need to understand the business needs of internal stakeholder, solve their problem by using data and also need to be highly analytical and able to translate data into business insights.    

Reporting of the role    

This role reports to: Director Insights & Analytics

3 best things about the job:

1. Good learning ground for energetic employee who wants to expand media industry knowledge.
2. Young and like-minded colleagues working with each other.
3. Always learning innovative and interesting things in industries.

In this role, your goals will be:
In three months:

• Have an understanding of the requirements and portfolio of clients
• You will be working with Data tools to provide strategic solutions

In six months:

• You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals
• Good communication with internal stakeholders

In 12 months:

• You will have started working on core KPIs
• You will have started to build relationships with the key decision makers within the current pipeline.

What your day job looks like at EssenceMediacom:

• Manage and plan all reporting according to project goals. (client and regional reports).
• Assess and report project status and risks to Insights & Analytics Director with recommended solutions and action plans.
• Provide oversight and guidance to insights team members and also keep a track on their KPIs.
• Responsible for all data audits and processes are carried out smoothly.
• Identify, analyse, and interpret media trends or patterns.
• Ability to design and develop dashboards for client’s reporting
• Providing day to day solutions to internal/external stakeholders.
• Accountable for assuring data accuracy.

What you’ll bring:

• Must be skilful in Microsoft Office (Excel, PowerPoint).
• Analyse data and develop insightful results or “story” that addresses business objective in a clear and concise, visually appealing format.
• Experience in designing questionnaire and conduct research studies.
• Experience in handling consumer insights tools.
• Proficient in using Kantar Ratings Software.
• Demonstrated leadership abilities, especially with cross-disciplinary efforts.
• Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work
• Excellent time management skills with the ability to multi-task in high pressure situations.

 Minimum qualifications:

• Candidate must possess at least a Master’s degree in Business Administration, Statistics, Marketing or Finance.
• Minimum 4 years of experience in media/marketing research and analytics.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About T&P: A Leading WPP Media Brand

A Leading WPP Media Brand, T&P is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

Role Summary and Impact:

T&P is a brand of WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Insights & Analytics to join us. In this role, you will be responsible for understanding the business needs of internal stakeholders, solve their problems by using data and need to be highly analytical and able to translate data into business insights.

Reporting of the role    

This role reports to: Senior Manager Insights & Analytics

3 best things about the job:

1. Good learning ground for energetic employees who want to expand media
    industry knowledge.
2. Young and like-minded colleagues working with each other.
3. Always learning innovative and interesting things in industries.

In this role, your goals will be:
In three months:

• Understand the requirements and portfolio of clients.
• You will be working with data tools to provide strategic solutions.

In six months:

• You will have an in-depth technical knowledge of data and analytics tools and models. It will help to add value in meeting business goals.
• Good communication with internal stakeholders.

In 12 months:

• You will have started working on core KPIs.
• You will have started to build relationships with the key decision makers within the current pipeline.

What your day job looks like at T&P:

• Manage and plan all reporting according to project goals. (client and regional reports).
• Assess and report project status and risks to Insights & Analytics Director with recommended solutions and action plans.
• Provide oversight and guidance to Insights & Analytics team members and keep track on their KPIs.
• Responsible for all data audits and processes are carried out smoothly.
• Identify, analyze, and interpret media trends or patterns.
• Ability to design and develop dashboards for client’s reporting
• Providing day-to-day solutions to internal/external stakeholders.
• Accountable for assuring data accuracy.

What you’ll bring:

• Must be skillful in Microsoft Office (Excel, PowerPoint).
• Analyze data and develop insightful results or “story” that addresses business objective in a clear and concise, visually appealing format.
• Experience in designing questionnaires and conducting research studies.
• Experience in handling consumer insights tools.
• Proficient in using Kantar Ratings Software.
• Demonstrated leadership abilities, especially with cross-disciplinary efforts.
• Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.
• Excellent time management skills with the ability to multi-task in high pressure situations.

Minimum qualifications:

• Candidate must possess at least a master’s degree in business administration, Statistics, Marketing or Finance.
• Minimum 2 years of experience in media/marketing research and analytics.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

EssenceMediacom is a brand of WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Media Planner - Digital to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account.

Reporting of the role

This role reports to the Business Manager - Digital

3 best things about the job:

1. A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
2. Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
3. Be an expert hybrid planner in both traditional and digital mediums.

In this role, your goals will be:

In three months:

• Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
• You would have a pulse of the business category & knowledge of competitive frame.
• Worked on moderate scaled live campaigns
• Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
• Connected with internal specialist & external stakeholders units to integrate solutions.

In six months:

• Being able to comprehend and apply our proprietary planning framework model in key campaigns.
• You would have landed live; larger scaled campaigns.
• You will have started to build relationships with the key decision makers within the current client portfolio.
• Master a flawless media execution process, working alongside various stakeholders.

In 12 months:

• Develop a strong category acumen - from a media and business point of view.
• Identify a pipeline of commercially viable solutions to support our client’s goals.
• Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.

What your day job looks like at EssenceMediacom:

• Develop and maintain media plans.
• Assist Senior Media Planner - Digital in devising digital strategy for brands.
• Review and update purchase orders within the execution framework.
• Ensure that all campaign efficiencies are achieved by analyzing campaigns, and recommend tactical changes to maximize campaign performance.
• Interact with media suppliers to work on upcoming opportunities.
• Prepare and update media reports for internal and external stakeholders (i.e. post buys, droppage reconciliation, PIBs, double spotting, SOV Tracker).
• Assist Senior Planner - Digital in preparing quarterly, semi-annually & yearly reviews.
• Assist Senior Planner - Digital to work with cross function departments/teams as part of the media management process.
• Client servicing on day to day basis.

Skills & Qualification:

• Must be a BBA from a reputable university of equivalent. 
• Must have an experience of at least 2 years in media/digital/marketing experience.
• Must have strong organizational and numeracy skills
• Flexibility and able to work under pressure.
• Proficient in MS Excel.
• Respect hierarchy and follow a complete chain for assignments.
• Excellent personal/organizational management.
• Able to set and meet multiple demands within challenging deadlines.
• Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what helps us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

EssenceMediacom is a leading brand of WPP Media, the world’s largest media investment company. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Manager - Media Planning & Buying to join us. In this role, you will be responsible for working closely with the Business Leaders and existing teams to devise conventional media strategies for a portfolio of brands.

Reporting of the role:

This role reports to: Senior Business Director

3 best things about the job:

• Client that likes to be hands on and wants to learn more.
• Have fun while working.
• Be part of a team that works and plays together.

In this role, your goals will be:

In three months:

•  Build a rapport with the immediate team.
• Establish relationships with media vendors.
• Ensures all processes employed by the team are compliant.

In six months:

• Monthly meetings to be run and executed by you.
• Has made or developed any changes that will impact any buying performance to the clients.
• Clear and concise communication skills – written and verbal.

In 12 months:

• Having started to develop skills for the next level.
• Understand and developing negotiations on behalf of the client.
• Demonstrates selling skills with the ability to sell in media plans / additional internal initiatives to clients.
• Achieving the given KPI's given by immediate supervisor.

What your day job looks like at EssenceMediacom:

• Responsible for complete portfolio for media deliveries as well as company KPIs.
• Act as the primary media expert for assigned clients and client service team, including planning and buying of media. Contribute to media strategy development on other client teams as needed.
• Maintain and develop responsive working relationships with all the stake holders of the business to identify potential opportunities
• Acquire comprehensive understanding of client overarching marketing objectives.
• Review quarterly/semi annual & annual category reviews.
• Ensure timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations (MRG), Monthly Post Buys.
• Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
• Analyze multiple sources of external data to assist in planning and buying decisions. Utilize both digital and traditional data sources.
• Help develop new hire training, as well as department-wide continuing education programs. Actively mentor new employees and encourage shared learning across the department.
• Work cross-functionally with client management team and Account Directors as needed.
• Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
• Analyze multiple sources of data to assist in developing a plan of action for the brand 
• Recommend on periodic basis any new media vehicles (Non – Tv) and devise strategies.

Skills & Qualifications:

• Clear and solid understanding of the business
• Mentor and train new Media Planners
• Ensure quality control of media deliverables to Client.
• Candidate must have a bachelors / master’s degree from a reputable educational institute.
• Must have at least 5+ years experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted