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The Director of Marketing Operations Business Partner defines and leads the marketing operating model to accelerate pipeline growth, execution excellence, and deliver performance insights. This role serves as a strategic partner across Revenue Operations, Sales Technology, Data, and Marketing leadership, guiding the design of scalable processes, measurement frameworks, and systems that align marketing execution with business objectives. Reporting to the VP, this role translates business objectives into operational capabilities and business requirements. This role influences the roadmap direction, and ensures operational readiness and adoption of marketing capabilities that enable teams to execute effectively. This critical role acts as the operational bridge between Marketing strategy and execution, ensuring programs are measurable, scalable, and aligned to pipeline growth.
Based out of Canada or the United States (In Provinces & States we can hire legally), this role will report into the Vice President, Revenue Strategy & Operations.
WHAT YOU’LL DO:
Strategy & Operating Model
- Design and oversee the implementation of the marketing operations strategy aligned to revenue and demand priorities
- Establish campaign governance, planning cadence, and execution standards
- Design scalable lifecycle processes across demand, field, and customer marketing
- Partner with Marketing leadership on annual planning, segmentation strategy, and program prioritization
Technology & Data Partnership
- Partner with Sales Technology, RevOps, and Data teams to shape the marketing technology roadmap
- Translate strategic business objectives and operational needs into use cases that guide platform decisions and drive measurable impact.
- Influence architecture, integrations, and data design to enable lifecycle execution and measurement
- Drive marketing readiness for new capabilities including process design, rollout, and adoption to maximize impact
- Establish frameworks for campaign structure, tracking, and data standards to enable reliable reporting and attribution
- Translate strategic initiatives into operational and platform requirements that support marketing transformation
Process, Measurement & Execution
- Define KPIs across funnel, pipeline creation, conversion, velocity, and ROI
- Establish attribution approach and performance frameworks
- Deliver executive insights that informs investment decisions, planning and performance optimization
- Standardize campaign intake, build, QA, and launch processes
- Improve lead management, scoring, routing, and lifecycle governance
- Drive automation and operational efficiency
Leadership
- Lead, develop, and evolve the Marketing Operations and analytics team by setting clear expectations, providing coaching and feedback, managing performance, and fostering an inclusive, collaborative environment aligned with organizational goals.
- Define priorities, operating rhythms, and ways of working for the function
- Partner cross functionally to align GTM planning and execution
- Act as strategic advisor to Marketing leadership
WHAT YOU’LL NEED:
- 15+ years in Marketing or Revenue Operations in SaaS environment
- Experience building and scaling marketing operating models in growth stage companies
- Proven experience influencing cross functional strategy and roadmaps
- Strong understanding of funnel management, lifecycle design, and attribution
- Experience supporting planning, forecasting, and pipeline strategy
- Expertise in lead scoring, ABM architecture, and performance measurement
- Experience leading teams and driving operational transformation
- Executive communication and stakeholder alignment skills
- Familiarity with Salesforce, marketing automation platforms, intent platforms (e.g., 6sense), conversation intelligence, and BI tools
- Inclusive Leadership: Builds inclusive, cohesive teams which apply diversity to achieve common goals
- Play to Win: Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
- Long Range Planning: Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
- Enablement: Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team
WHO YOU ARE:
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
- Curious. You are always learning and seeking ways to make things better.
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.
In all we do, our six guiding principles light the way:
Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp
One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
#LI-NS1 #LI-Hybrid
Use of AI in Hiring
Hootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and / or summarizing interview feedback. All final hiring decisions are made by human decision-makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.
Ready to apply?
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Join Minitab and play a key role in building and evolving the software solutions that empower businesses worldwide. As a Software Engineer II, you’ll contribute to innovative products, collaborate with a talented team, and help drive the future of data-driven technology through modern development practices.
What You’ll Do
Build & Enhance Software Solutions
- Design, implement, test, and deliver high-quality software applications and systems
- Apply strong architectural and coding principles to ensure scalability, maintainability, and security
- Identify and address technical debt, improving performance, readability, and developer experience
- Troubleshoot and resolve defects within your team’s areas of ownership
Collaborate & Deliver
- Participate in code reviews—giving and receiving constructive feedback
- Plan and prioritize work to ensure consistent, reliable delivery
- Communicate progress, risks, and solutions clearly with teammates and stakeholders
Support Production Systems
- Assist in investigating and resolving production issues during business hours
- Contribute to post-incident reviews and continuous improvement efforts
Grow as a Technical Contributor
- Develop expertise in key areas and act as a resource within your team
- Support and mentor junior team members when needed
Continuously Learn
- Actively build your skills, seek feedback, and embrace new challenges
- Stay current with evolving technologies and best practices
What You Bring
- 2+ years of commercial software development experience
- Bachelor’s degree in Computer Science, Software Engineering, or related field (or equivalent experience)
- Strong understanding of software design principles, algorithms, and data structures
- Proficiency in one or more languages such as C++, C#, Python, or JavaScript
- Experience with web technologies (HTML, CSS, JavaScript) and frameworks like React, Vue.js, .NET Core, or Node.js
- Strong English communication skills (written and verbal)
How You Work
You thrive in a fast-paced, collaborative environment and demonstrate:
- Tech Savvy: Embracing and applying modern technologies
- Action Orientation: Tackling challenges with energy and urgency
- Collaboration: Building strong partnerships to achieve shared goals
- Self-Development: Continuously learning and growing
- Decision Quality: Making thoughtful, timely decisions
- Effective Communication: Tailoring your message for different audiences
Why Minitab?
At Minitab, your work directly impacts how organizations around the world make smarter, data-driven decisions. You’ll be part of a team that values innovation, collaboration, and continuous improvement—while giving you the opportunity to grow your career and technical expertise.
This position is onsite at our State College, PA headquarters, remote work is not an option.
Applicants must be in commutable distance to State College for consideration.
This position is ineligible for visa sponsorship.
To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future.
Our Benefits:
HEALTH INSURANCE: Medical, Dental, and Vision Insurance is provided at no cost for full-time employees upon date of hire. Low co-pay pharmacy benefit and affordable family coverage plan is available. Short and Long Term Disability is fully paid by Minitab. Employee Assistance Program (EAP) - Provides guidance for personal issue and information on other Work Life Matters.
LIFE INSURANCE: Group Term Life Insurance is provided at no cost for full-time employees at three times employee base salary. Minitab provides eligible employees the opportunity to purchase Voluntary Life Insurance for themselves and eligible dependents at affordable rates.
RETIREMENT PLANNING: A 401k Retirement Plan with T. Rowe Price is provided with eligible employee contribution immediately. Minitab will match dollar for dollar up to the first 6% of employee’s contribution. Employees are fully vested in the Minitab, LLC 401(k) Retirement Plan upon date of hire.
PAID TIME OFF: Paid holidays, as well as 4 weeks of annual paid time off are provided. The annual paid time off increases one week every five years.
HIGHER AND PROFESSIONAL DEVELOPMENT: The pursuit of ongoing development is important and valued at Minitab. In support of this value, Minitab offers tuition and related expenses assistance for both higher education and other professional development.
FLEXIBLE SPENDING ACCOUNT: Medical and Dependent Care Reimbursement Accounts - Pre-tax Deductions. Parking and Transit - Pre-Tax Deductions.
HYBRID WORK SCHEDULE: We offer a hybrid work model for eligible positions.
PREMIUM BENEFITS: At our State College, PA Headquarters, there is an onsite gym, indoor swimming pool, yoga studio, movie theater, outdoor sand volleyball court, game room, arcade room and even a golf simulator. Personal training and nutrition counseling is available upon request.
This position is ineligible for visa sponsorship.
To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Job application remains open until filled.
Ready to apply?
Apply to Minitab
Join Minitab as a Senior Software Engineer and play a critical role in developing and maintaining a suite of innovative software products and systems. In this position, you’ll provide technical leadership, solve complex challenges, and contribute directly to shaping the future of data-driven decision-making for businesses worldwide through cutting-edge technology adoption.
This is an opportunity to work in a fast-paced environment where your expertise, creativity, and leadership will make a meaningful impact on both products and team success.
What You’ll Do
Develop & Maintain Software Products and Systems
- Design, plan, implement, test, document, and deliver high-quality software applications and systems
- Ensure solutions meet standards for quality, testability, maintainability, scalability, and security
- Advocate for and contribute to robust test automation capabilities
- Perform code maintenance and manage technical debt while optimizing the developer experience
- Troubleshoot and resolve complex defects, including issues beyond your immediate area of expertise
Provide Technical Leadership
- Serve as a subject matter expert across product features, technologies, or systems
- Collaborate with senior technical leaders on design and architecture
- Share knowledge through documentation, tech talks, and team learning sessions
- Mentor junior team members and support their growth
Support Production Systems
- Maintain high-quality production software through ongoing support
- Participate in on-call rotations as needed
- Lead investigations into incidents and defects, including root cause analysis and follow-up actions
Drive Software Delivery
- Collaborate with cross-functional teams to deliver projects successfully
- Plan and manage backlogs for medium to large features or projects
- Enable incremental, iterative delivery with predictable velocity
- Manage risks and competing priorities through proactive communication
Collaborate & Communicate
- Communicate effectively with stakeholders to align on goals, priorities, and risks
- Provide thoughtful, thorough, and timely code reviews
Continuously Learn & Grow
- Maintain a strong commitment to continuous learning and skill development
- Share knowledge and contribute to the growth of your team and peers
What You Bring
- 5+ years of progressive commercial software development experience
- Bachelor’s degree in Computer Science, Software Engineering, or related field (or equivalent experience)
- Strong understanding of software design principles, algorithms, and data structures
- Proficiency in one or more programming languages (e.g., C++, C#, Python, JavaScript)
- Experience with web technologies including HTML/CSS, JavaScript, and frameworks such as React, Vue.js, .NET Core, or Node.js
- Proficiency in speaking, reading, and writing English
Core Competencies
You thrive in a fast-paced, collaborative environment and demonstrate:
- Drives Results: Delivers outcomes consistently, even in challenging situations
- Courage: Addresses difficult issues directly and constructively
- Collaborates: Builds strong partnerships to achieve shared goals
- Communicates Effectively: Adapts communication to meet diverse audience needs
- Decision Quality: Makes timely, well-informed decisions
- Tech Savvy: Anticipates and adopts innovative technologies
Why Minitab?
At Minitab, your work directly impacts how organizations around the world make smarter, data-driven decisions. You’ll be part of a team that values innovation, collaboration, and continuous improvement—while giving you the opportunity to grow your career and technical expertise.
This position is onsite at our State College, PA headquarters, remote work is not an option.
Applicants must be in commutable distance to State College for consideration.
This position is ineligible for visa sponsorship.
To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future.
Our Benefits:
HEALTH INSURANCE: Medical, Dental, and Vision Insurance is provided at no cost for full-time employees upon date of hire. Low co-pay pharmacy benefit and affordable family coverage plan is available. Short and Long Term Disability is fully paid by Minitab. Employee Assistance Program (EAP) - Provides guidance for personal issue and information on other Work Life Matters.
LIFE INSURANCE: Group Term Life Insurance is provided at no cost for full-time employees at three times employee base salary. Minitab provides eligible employees the opportunity to purchase Voluntary Life Insurance for themselves and eligible dependents at affordable rates.
RETIREMENT PLANNING: A 401k Retirement Plan with T. Rowe Price is provided with eligible employee contribution immediately. Minitab will match dollar for dollar up to the first 6% of employee’s contribution. Employees are fully vested in the Minitab, LLC 401(k) Retirement Plan upon date of hire.
PAID TIME OFF: Paid holidays, as well as 4 weeks of annual paid time off are provided. The annual paid time off increases one week every five years.
HIGHER AND PROFESSIONAL DEVELOPMENT: The pursuit of ongoing development is important and valued at Minitab. In support of this value, Minitab offers tuition and related expenses assistance for both higher education and other professional development.
FLEXIBLE SPENDING ACCOUNT: Medical and Dependent Care Reimbursement Accounts - Pre-tax Deductions. Parking and Transit - Pre-Tax Deductions.
HYBRID WORK SCHEDULE: We offer a hybrid work model for eligible positions.
PREMIUM BENEFITS: At our State College, PA Headquarters, there is an onsite gym, indoor swimming pool, yoga studio, movie theater, outdoor sand volleyball court, game room, arcade room and even a golf simulator. Personal training and nutrition counseling is available upon request.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Job application remains open until filled.
Ready to apply?
Apply to Minitab
Overview
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit www.shift4.com.
Shift4 is expanding globally and seeking a mid-level Software Engineer to contribute to the development and maintenance of Shift4’s production systems. This role involves writing clean, modular, and maintainable code, participating in code reviews, deploying builds to a continuous integration pipeline, and owning major projects. As an integral member of the engineering team, the individual will collaborate on architecture design, optimize existing systems, and build scalable applications.
This role is based onsite at Shift4's headquarters in Center Valley, PA.
Responsibilities
- Contribute stable, well-written code to the production system.
- Provide detailed feedback for colleagues via code reviews to ensure code quality.
- Begin learning and understanding new languages or frameworks.
- Deploy multiple builds to a continuous integration pipeline with minimal issues.
- Write and maintain test cases for various projects to ensure code quality.
- Set up and manage staging and production environments for development.
- Own and deliver at least one major project with successful outcomes.
- Contribute to architecture design for both large and small-scale systems.
- Provide feedback on optimization or refactoring for existing systems to improve performance.
Qualifications
- This is a mid-level role requiring a minimum of 3 years of experience in front-end design and development, including coding in JavaScript, React, CSS, and HTML.
- Experience with Node.js, NextJS, Typescript, React, Git, Tailwind CSS.
- Familiarity with Unix system administration and shell scripting.
- Familiarity with unit testing and high code coverage (Mocha, Xunit experience is a plus).
- Ability to write modular, maintainable, and clean code.
- Experience designing, building, and shipping websites, software, and/or mobile apps.
- Strong communication skills in English with the ability to clearly communicate technical topics to non-technical people.
- Proven ability to work well in a fast-paced, multi-disciplinary team environment.
- Proficiency with Git/GitHub.
- Ability to learn, adapt, and keep an open mind toward new technologies.
Additional experience that is a plus to have:
- Bachelor’s degree in Information Technology, Computer Science, or equivalent preferred.
- Any relevant certifications (Palantir Foundry, Oracle ERP, PMI, etc.) are beneficial but not required.
- Experience working with NextJS applications, NodeJS REST APIs, and backend databases.
- Well-versed in problem-solving, source code management, unit testing, and CI/CD pipelines.
#LI-BN1
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Ready to apply?
Apply to Shift4