The Director of Marketing Operations Business Partner defines and leads the marketing operating model to accelerate pipeline growth, execution excellence, and deliver performance insights. This role serves as a strategic partner across Revenue Operations, Sales Technology, Data, and Marketing leadership, guiding the design of scalable processes, measurement frameworks, and systems that align marketing execution with business objectives. Reporting to the VP, this role translates business objectives into operational capabilities and  business requirements. This role influences the roadmap direction, and ensures operational readiness and adoption of marketing capabilities that enable teams to execute effectively. This critical role acts as the operational bridge between Marketing strategy and execution, ensuring programs are measurable, scalable, and aligned to pipeline growth.

Based out of Canada or the United States (In Provinces & States we can hire legally), this role will report into the Vice President, Revenue Strategy & Operations.

WHAT YOU’LL DO:

Strategy & Operating Model

• Design and oversee the implementation of  the marketing operations strategy aligned to revenue and demand priorities
• Establish campaign governance, planning cadence, and execution standards
• Design scalable lifecycle processes across demand, field, and customer marketing
• Partner with Marketing leadership on annual planning, segmentation strategy, and program prioritization

Technology & Data Partnership

• Partner with Sales Technology, RevOps, and Data teams to shape the marketing technology roadmap
• Translate strategic business objectives and operational needs into use cases that guide platform decisions and drive measurable impact. 
• Influence architecture, integrations, and data design to enable lifecycle execution and measurement
• Drive marketing readiness for new capabilities including process design, rollout, and adoption to maximize impact
• Establish frameworks for campaign structure, tracking, and data standards to enable reliable  reporting and attribution
• Translate strategic initiatives into operational and platform requirements that support marketing transformation

Process, Measurement & Execution

• Define KPIs across funnel, pipeline creation, conversion, velocity, and ROI
• Establish attribution approach and performance frameworks
• Deliver executive insights that informs investment decisions, planning and performance optimization

• Standardize campaign intake, build, QA, and launch processes
• Improve lead management, scoring, routing, and lifecycle governance
• Drive automation and operational efficiency

Leadership

• Lead, develop, and evolve the Marketing Operations and analytics team by setting clear expectations, providing coaching and feedback, managing performance, and fostering an inclusive, collaborative environment aligned with organizational goals.
• Define priorities, operating rhythms, and ways of working for the function
• Partner cross functionally to align GTM planning and execution
• Act as strategic advisor to Marketing leadership

WHAT YOU’LL NEED:

• 15+ years in Marketing or Revenue Operations in SaaS environment
• Experience building and scaling marketing operating models in growth stage companies
• Proven experience influencing cross functional strategy and roadmaps
• Strong understanding of funnel management, lifecycle design, and attribution
• Experience supporting planning, forecasting, and pipeline strategy
• Expertise in lead scoring, ABM architecture, and performance measurement
• Experience leading teams and driving operational transformation
• Executive communication and stakeholder alignment skills
• Familiarity with Salesforce, marketing automation platforms, intent platforms (e.g., 6sense), conversation intelligence, and BI tools
• Inclusive Leadership: Builds inclusive, cohesive teams which apply diversity to achieve common goals
• Play to Win: Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
• Long Range Planning: Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
• Enablement: Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others. 

We’re looking for a Senior Account Executive, Enterprise Sales to help us develop and close new business with larger enterprise customers within our landmark industries. You will work in a fast paced sales environment selling Hootsuite solutions to prospective customers. This role is a full sales cycle role from opportunity creation to close.  You will be responsible for owning your own pipeline and generating outbound opportunities with companies that could benefit from Hootsuite as their social media management partner. This is a remote-first role and is open to applicants located within Canada or the United States where we comply with our legal hiring entities. In this role, you will report to the Manager, Enterprise Sales.

WHAT YOU’LL DO:

• Successfully acquire new enterprise customers within our landmark industries in order to achieve and exceed individual quota targets.  Develop and execute an industry-specific account growth strategy in order to identify, generate and develop a net new sales pipeline.
• Take ownership of your quarterly target by crafting and executing a strategy in order to identify, generate and develop net new sales pipeline and achieve/exceed quota targets. Accurately forecast sales activity and revenue attainment.
• Lead longer end to end sales cycles from value creation to negotiation and closing, and present the value of our solutions to senior and C-suite prospective customers. Lead strategic, high-impact conversations that uncover business priorities, align solutions to executive objectives, and drive long-term partnerships. Manage complex, global evaluations and manage stakeholders in different regions and departments.
• Proactively and strategically seek out market information and understand the product-market fit in order to effectively develop rapport with customers.
• As a subject matter expert in Social Media Management and in our customers unique industry, advise and recommend relevant solutions by offering a unique product mix from the range of Hootsuite products to solve clients business challenges.
• Evaluate and complete RFI's/ RFP/s , Security and Privacy agreements and manage the proposal and credit review process.
• Educate and inform our customers on the impact social media has on their corporate strategy. Deliver strategic product presentations, demos and supported trials of our solutions to potential customers and prospects, and identify and build consensus among multiple, cross-functional decision makers and influencers.
• Partner with our pre & post sales teams as well as senior and executive internal stakeholders to remove roadblocks, create opportunity and ensure customer success and long term value for the customer.
• Manage, track and report sales activities through Salesforce, Sales Navigator and 6Sense.
• Based on regional needs, craft and generate expansion strategies for existing customers; present the value of our solutions to all levels of prospective customers; look for opportunities to adopt additional products and introduce sales team members to additional internal buyers for cross-sell opportunities.
• Proactively transition the customer to the customer team following the close of the initial customer sale to ensure a smooth customer transition and onboarding.
• Travel to see prospects and deliver presentations to stakeholders, ability to coordinate these presentations and workshops with leadership support
• Lead by example to your peers and share learnings and insights with team members on deal challenges, objections, and account strategy.
• Perform other related duties as required.

WHAT YOU’LL NEED:

• Senior level B2B sales experience, including 2+ years selling to enterprise customers (experience in software considered an asset); proven ability to achieve or exceed assigned quotas. Social listening experience an asset.
• Ability to focus on client business value, return on investment, and customer solutions (not features-focused selling). Demonstrated strategic mindset towards deals and the ability to convey a big picture vision to the customer.
• Experience crafting sales plans for your vertical/territory and building/executing on your account/territory plans. Outbound experience and track record of success sourcing your own pipeline  is a requirement.
• Proven outbound sales expertise, including ability to generate pipeline through proactive prospecting, cold outreach, and strategic outbound campaigns. Skilled in crafting and executing sales plans for assigned territories or verticals, including building account strategies, identifying new opportunities, and consistently driving top-of-funnel activity to meet and exceed revenue targets.
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Commitment to Results: Consistently achieving results, demonstrating high performance and challenging self and others to deliver results.
• Customer Focus: Demonstrates a desire to proactively help and serve internal/external customers meet their needs.
• Negotiation: Successfully obtains commitment to a solution or idea, while maintaining integrity and relationships.
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
• Perseverance: Pursues everything with energy, drive, and a need to finish—doesn’t give up.

WHO YOU ARE:

• Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

This posting is for a current vacancy for which we are actively hiring.

#LI-NS1, #LI-Remote

We’re looking for an Account Executive, Enterprise Sales to help us develop and close new business with Hootsuite customers within our landmark industries. You will work in a fast paced sales environment selling Hootsuite solutions to prospective customers. This role is a full sales cycle role from opportunity creation to close.  You will be responsible for owning your own pipeline and generating outbound opportunities with companies that could benefit from Hootsuite as their social media management partner. This is a remote-first role and is open to applicants located within Canada or the United States where we comply with our legal hiring entities. In this role, you will report to the Manager, Enterprise Sales. 

WHAT YOU’LL DO:

• Successfully acquire new enterprise sized business customers within our landmark industries in order to achieve individual quota targets. You will be required to also prospect and generate your own outbound leads.
• Navigate sales cycles from value creation to negotiation and closing, and present the value of our solutions to prospective senior level customers. Build trust with C-suite and senior executives, leading strategic, high-impact conversations that uncover business priorities, align solutions to executive objectives, and drive long-term partnerships.
• Take ownership of your quarterly target by crafting and executing a strategy in order to identify, generate and develop net new sales pipeline and achieve/exceed quota targets. Accurately forecast sales activity and revenue attainment.  
• Proactively seek out insightful market and industry information in order to effectively develop rapport with enterprise customers. Recommend relevant solutions by offering a unique product mix from the range of Hootsuite products to solve clients business challenges.  Recommend appropriate third party partner solutions to meet customer needs and build a differentiated pitch for our customers.
• Deliver product presentations and demos to potential customers, showcasing a range of solutions that provide maximum benefit to the customer. Complete RFI/ RFP and other supplier technical requirement documents.
• Partner with our pre & post sales teams to navigate roadblocks and objections, ensuring customer success and long term value for the customer.
• Based on regional needs, craft and generate expansion strategies for existing customers; present the value of our solutions to all levels of prospective customers; look for opportunities to adopt additional products and introduce sales team members to additional internal buyers for cross-sell opportunities.
• Partner with Sales Development Representatives to plan approaches to your accounts and work together to build outbound pipelines.
• Manage, track and report sales activities and results through Salesforce, Sales Navigator and 6Sense
• Travel to see prospects and deliver presentations to stakeholders, ability to coordinate these presentations and workshops with leadership support.
• Facilitate a warm handoff to the implementation and customer teams following the close of the initial customer sale to ensure a smooth customer transition and onboarding.
• Perform other related duties as required.

WHAT YOU’LL NEED:

• Considerable relevant B2B sales experience (experience in software considered an asset); proven ability to achieve or exceed assigned quotas. Social listening experience an asset.
• Ability to focus on client business value, return on investment, and customer solutions (not features-focused selling).
• Demonstrated outbound sales experience, including ability to generate pipeline through proactive prospecting, cold outreach, and strategic outbound campaigns.
• Skilled in crafting and executing sales plans for assigned territories or verticals, including building account strategies, identifying new opportunities, and consistently driving top-of-funnel activity to meet and exceed revenue targets.
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Commitment to Results: Consistently achieving results, demonstrating high performance and challenging self and others to deliver results.
• Customer Focus: Demonstrates a desire to proactively help and serve internal/external customers meet their needs.
• Negotiation: Successfully obtains commitment to a solution or idea, while maintaining integrity and relationships.
• Perseverance: Pursues everything with energy, drive, and a need to finish—doesn’t give up.

WHO YOU ARE:

• Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

This posting is for a current vacancy for which we are actively hiring.

#LI-NS1, #LI-Remote