What we’re looking for

At SurveyMonkey, we’re empowering millions of people to unlock value from their data through intuitive, intelligent self‑service experiences. We’re looking for a forward‑thinking leader to execute our self‑service strategy across our Help Center and our customer‑facing chatbot.

In this role, you’ll design and run the information architecture and knowledge systems that power AI‑driven support. Leading a team of technical writers and conversational designers, you’ll ensure customers get the right answer at the right time, through content, automation, or a seamless handoff to support, while driving down transactional contacts and maintaining strong customer satisfaction.

What you’ll be working on

• Strategy & Roadmap Execution: Partner with the Director to execute the self-service roadmap, owning the day-to-day delivery of a cohesive Help Center and chatbot experience. You will balance automation with human support to hit targets for resolution, deflection, and customer satisfaction.
• Information Architecture & AI Readiness: Audit and evolve the Help Center’s IA, taxonomy, and metadata to ensure content is intuitive for users and optimized for AI systems like LLMs, RAG, and search.
• Chatbot & Conversational Design: Oversee continuous chatbot improvements by leading conversational designers to optimize intents, flows, and routing. The goal is to resolve high-volume, low-value contacts while ensuring high-value issues reach the support team.
• Content Lifecycle & Quality: Own the end-to-end process for article creation, updates, and retirement. Ensure all content is accurate, discoverable, on-brand, and aligned with current product capabilities.
• AI Operations & Innovation: Develop workflows that leverage AI tools for drafting, translating, and tagging content and bot responses, maintaining "human-in-the-loop" quality assurance.
• Data Analytics & Insights: Analyze search trends, "no-result" queries, click-paths, and transcripts to identify gaps. Use these insights to prioritize the backlog and execute a roadmap that reduces transactional contacts.
• Cross-Functional Collaboration: Coordinate with Support, Product, Engineering, and Marketing to ensure documentation and chatbot experiences are fully prepared for every feature launch and product change.
• Team Leadership & Development: Lead and coach technical writers and conversational designers. Act as a "player-coach" by getting hands-on with the CMS or chatbot as needed while building repeatable processes and long-term team capabilities.

We’d love to hear from people with

• 5+ years in Knowledge Management, Technical Documentation, or Content Strategy (SaaS preferred), with proven experience owning a Help Center or self-service function.
• Technical & Platform Expertise: Proficiency in KB platforms (Zendesk Guide), CRMs (Salesforce), and conversational AI/chatbots (Ada, Intercom). Experience with HTML/CSS, templating, and analytics tools to track user behavior is a plus.
• IA & Data-Driven Strategy: Strong information architecture skills with a track record of building scalable knowledge structures. You use metrics and experimentation to prioritize workflows, manage risk, and validate decisions.
• Hands-on Leadership: Ability to manage content and chatbot flows directly while building the processes and team needed to transition into an orchestration and coaching-focused role.

The base pay provided for this position ranges from CAD $92,650/ year - $109,000/ year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.

Bonuses may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; RRSP matching; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits. 

This opening is for an existing vacancy.

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from our Ottawa office up to 1 day per week.

#LI-Hybrid

What we’re looking for

At SurveyMonkey, we’re empowering millions of people to unlock value from their data through intuitive, intelligent self‑service experiences. We’re looking for a forward‑thinking leader to execute our self‑service strategy across our Help Center and our customer‑facing chatbot.

In this role, you’ll design and run the information architecture and knowledge systems that power AI‑driven support. Leading a team of technical writers and conversational designers, you’ll ensure customers get the right answer at the right time, through content, automation, or a seamless handoff to support, while driving down transactional contacts and maintaining strong customer satisfaction.

What you’ll be working on

• Strategy & Roadmap Execution: Partner with the Director to execute the self-service roadmap, owning the day-to-day delivery of a cohesive Help Center and chatbot experience. You will balance automation with human support to hit targets for resolution, deflection, and customer satisfaction.
• Information Architecture & AI Readiness: Audit and evolve the Help Center’s IA, taxonomy, and metadata to ensure content is intuitive for users and optimized for AI systems like LLMs, RAG, and search.
• Chatbot & Conversational Design: Oversee continuous chatbot improvements by leading conversational designers to optimize intents, flows, and routing. The goal is to resolve high-volume, low-value contacts while ensuring high-value issues reach the support team.
• Content Lifecycle & Quality: Own the end-to-end process for article creation, updates, and retirement. Ensure all content is accurate, discoverable, on-brand, and aligned with current product capabilities.
• AI Operations & Innovation: Develop workflows that leverage AI tools for drafting, translating, and tagging content and bot responses, maintaining "human-in-the-loop" quality assurance.
• Data Analytics & Insights: Analyze search trends, "no-result" queries, click-paths, and transcripts to identify gaps. Use these insights to prioritize the backlog and execute a roadmap that reduces transactional contacts.
• Cross-Functional Collaboration: Coordinate with Support, Product, Engineering, and Marketing to ensure documentation and chatbot experiences are fully prepared for every feature launch and product change.
• Team Leadership & Development: Lead and coach technical writers and conversational designers. Act as a "player-coach" by getting hands-on with the CMS or chatbot as needed while building repeatable processes and long-term team capabilities.

We’d love to hear from people with

• 5+ years in Knowledge Management, Technical Documentation, or Content Strategy (SaaS preferred), with proven experience owning a Help Center or self-service function.
• Technical & Platform Expertise: Proficiency in KB platforms (Zendesk Guide), CRMs (Salesforce), and conversational AI/chatbots (Ada, Intercom). Experience with HTML/CSS, templating, and analytics tools to track user behavior is a plus.
• IA & Data-Driven Strategy: Strong information architecture skills with a track record of building scalable knowledge structures. You use metrics and experimentation to prioritize workflows, manage risk, and validate decisions.
• Hands-on Leadership: Ability to manage content and chatbot flows directly while building the processes and team needed to transition into an orchestration and coaching-focused role.

The base pay provided for this position ranges from $101,150/ year - $119,000/ year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.

Bonuses and commissions may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from our Portland office up to 1 day per week.

#LI-Hybrid

The Role

The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. They lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.

They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, they stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.

What You'll Do 

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
• Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
• Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
• Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
• Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
• Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
• Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
• Ensure consistent brand representation across all marketing assets, events and customer communications.
• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
• Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
• Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
• Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.

What You’ll Bring

• Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
• Deep understanding of demand generation, buyer journeys and ABM strategies.
• Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
• Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
• Strategic thinker with a data-driven mindset and a bias for action.
• Collaborative team player with experience influencing cross-functional stakeholders.
• Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
• Familiarity with Adobe Creative Suite and Microsoft Office tools.

Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

The Role

The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. They lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.

They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, they stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.

What You'll Do 

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
• Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
• Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
• Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
• Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
• Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
• Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
• Ensure consistent brand representation across all marketing assets, events and customer communications.
• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
• Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
• Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
• Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.

What You’ll Bring

• Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
• Deep understanding of demand generation, buyer journeys and ABM strategies.
• Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
• Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
• Strategic thinker with a data-driven mindset and a bias for action.
• Collaborative team player with experience influencing cross-functional stakeholders.
• Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
• Familiarity with Adobe Creative Suite and Microsoft Office tools.

Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

The Role

The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. They lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.

They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, they stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.

What You'll Do 

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
• Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
• Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
• Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
• Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
• Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
• Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
• Ensure consistent brand representation across all marketing assets, events and customer communications.
• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
• Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
• Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
• Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.

What You’ll Bring

• Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
• Deep understanding of demand generation, buyer journeys and ABM strategies.
• Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
• Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
• Strategic thinker with a data-driven mindset and a bias for action.
• Collaborative team player with experience influencing cross-functional stakeholders.
• Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
• Familiarity with Adobe Creative Suite and Microsoft Office tools.

This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada.

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

What we’re looking for

At SurveyMonkey, we’re empowering millions of people to unlock value from their data through intuitive, intelligent self‑service experiences. We’re looking for a forward‑thinking leader to execute our self‑service strategy across our Help Center and our customer‑facing chatbot.

In this role, you’ll design and run the information architecture and knowledge systems that power AI‑driven support. Leading a team of technical writers and conversational designers, you’ll ensure customers get the right answer at the right time, through content, automation, or a seamless handoff to support, while driving down transactional contacts and maintaining strong customer satisfaction.

What you’ll be working on

• Strategy & Roadmap Execution: Partner with the Director to execute the self-service roadmap, owning the day-to-day delivery of a cohesive Help Center and chatbot experience. You will balance automation with human support to hit targets for resolution, deflection, and customer satisfaction.
• Information Architecture & AI Readiness: Audit and evolve the Help Center’s IA, taxonomy, and metadata to ensure content is intuitive for users and optimized for AI systems like LLMs, RAG, and search.
• Chatbot & Conversational Design: Oversee continuous chatbot improvements by leading conversational designers to optimize intents, flows, and routing. The goal is to resolve high-volume, low-value contacts while ensuring high-value issues reach the support team.
• Content Lifecycle & Quality: Own the end-to-end process for article creation, updates, and retirement. Ensure all content is accurate, discoverable, on-brand, and aligned with current product capabilities.
• AI Operations & Innovation: Develop workflows that leverage AI tools for drafting, translating, and tagging content and bot responses, maintaining "human-in-the-loop" quality assurance.
• Data Analytics & Insights: Analyze search trends, "no-result" queries, click-paths, and transcripts to identify gaps. Use these insights to prioritize the backlog and execute a roadmap that reduces transactional contacts.
• Cross-Functional Collaboration: Coordinate with Support, Product, Engineering, and Marketing to ensure documentation and chatbot experiences are fully prepared for every feature launch and product change.
• Team Leadership & Development: Lead and coach technical writers and conversational designers. Act as a "player-coach" by getting hands-on with the CMS or chatbot as needed while building repeatable processes and long-term team capabilities.

We’d love to hear from people with

• 5+ years in Knowledge Management, Technical Documentation, or Content Strategy (SaaS preferred), with proven experience owning a Help Center or self-service function.
• Technical & Platform Expertise: Proficiency in KB platforms (Zendesk Guide), CRMs (Salesforce), and conversational AI/chatbots (Ada, Intercom). Experience with HTML/CSS, templating, and analytics tools to track user behavior is a plus.
• IA & Data-Driven Strategy: Strong information architecture skills with a track record of building scalable knowledge structures. You use metrics and experimentation to prioritize workflows, manage risk, and validate decisions.
• Hands-on Leadership: Ability to manage content and chatbot flows directly while building the processes and team needed to transition into an orchestration and coaching-focused role.

The base pay provided for this position ranges from $101,150/ year - $119,000/ year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.

Bonuses and commissions may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution. While this role is remote, it may require in-person participation. You will be encouraged to attend company events throughout the year. These events will take place at a designated SurveyMonkey office or location.

#LI-remote

The Role

The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. They lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.

They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, they stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.

What You'll Do 

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
• Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
• Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
• Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
• Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
• Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
• Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
• Ensure consistent brand representation across all marketing assets, events and customer communications.
• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
• Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
• Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
• Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.

What You’ll Bring

• Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
• Deep understanding of demand generation, buyer journeys and ABM strategies.
• Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
• Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
• Strategic thinker with a data-driven mindset and a bias for action.
• Collaborative team player with experience influencing cross-functional stakeholders.
• Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
• Familiarity with Adobe Creative Suite and Microsoft Office tools.

This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada.

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

The Role

The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. They lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.

They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, they stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.

What You'll Do 

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
• Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
• Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
• Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
• Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
• Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
• Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
• Ensure consistent brand representation across all marketing assets, events and customer communications.
• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
• Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
• Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
• Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.

What You’ll Bring

• Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
• Deep understanding of demand generation, buyer journeys and ABM strategies.
• Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
• Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
• Strategic thinker with a data-driven mindset and a bias for action.
• Collaborative team player with experience influencing cross-functional stakeholders.
• Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
• Familiarity with Adobe Creative Suite and Microsoft Office tools.

This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada.

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

About the Role

We’re looking for a digital-first marketer who knows how to take bold brand stories and make sure they actually get seen. As Knak’s Senior Demand Gen Manager, you’ll own the channels that amplify our content - paid media, SEO, retargeting, and distribution mechanics - and make sure every campaign reaches the right buyers in the right places.

You won’t be starting from scratch. You’ll collaborate closely with our new Director of Brand & Content to bring campaign narratives to life, and you’ll manage our SEO and Paid consultants to execute with precision. Your superpower is knowing how to translate a creative idea into performance - connecting storytelling with measurable growth.

This is not a “post and pray” digital role. It’s about amplification, targeting, and optimization - ensuring Knak’s content and campaigns cut through the noise and drive real impact.

What You’ll Do

Demand Generation Strategy & Execution

• Drive Knak’s demand generation strategy across the full funnel, executing programs that generate qualified pipeline, revenue growth, and efficient customer acquisition.
• Define and run integrated campaigns across paid media (LinkedIn, Google, retargeting, ABM platforms), lifecycle/email, content syndication, webinars, and events.
• Translate revenue goals into clear demand gen plans that improve conversion at every stage, reduce CAC, and accelerate pipeline velocity.
• Manage and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion.
• Manage day-to-day work of SEO and paid consultants, ensuring alignment with brand campaigns and ICP targeting (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua).

Amplification & Distribution

• Build distribution strategies that extend the reach of benchmark reports, product launches, POVs, and customer stories across digital channels.
• Partner with the Content Pod to translate campaign narratives into channel-ready plans and repurpose assets (blogs, videos, POVs) into high-performing digital formats.
• Collaborate with lifecycle email SME to ensure nurture programs move users from awareness through activation, expansion, and retention.
• Monitor competitive digital strategies and test emerging formats and channels to keep Knak differentiated in a crowded space.

Cross-Functional Partnership

• Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals.
• Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs.
• Build feedback loops so creative ideas and campaign strategies are continuously informed by performance data and customer insights.

Measurement & Optimization

• Lead demand gen forecasting, budgeting, and performance reporting, translating digital performance into business outcomes: pipeline creation, influenced revenue, and market share.
• Run experiments on targeting, channels, creative, and formats to continuously improve conversion rates and ROI.
• Leverage attribution modeling, incrementality testing, and A/B testing to optimize spend and inform future investments.
• Recommend budget allocations and optimize across campaigns for maximum efficiency.

About You

• 6–10+ years of experience in demand generation, growth marketing, or performance marketing within a B2B SaaS environment.
• Proven track record building and scaling demand programs that drive measurable pipeline and revenue impact.
• Deep understanding of full-funnel marketing, SaaS metrics (CAC, LTV, payback, activation, retention), and experimentation frameworks.
• Fluency in LinkedIn Ads, Google Ads, ABM platforms, and SEO strategy, with hands-on experience managing significant budgets.
• Strong analytical mindset; comfortable using data to diagnose performance, prioritize opportunities, and guide decision-making.
• Experience partnering cross-functionally with Sales, Product Marketing, RevOps, and Product teams.
• Hands-on experience with marketing automation tools and lifecycle marketing programs.
• Experience managing agencies, consultants, or freelancers, and knowing how to get quality work out of partners.
• A high degree of agency: bias for action, strong follow-through, and excellent operational discipline.

Bonus Points If You...

• Have experience marketing to Marketing Ops or technical SaaS buyers.
• Have worked in partnership with brand/content teams, not just demand gen.
• Can get hands-on in platforms (Google Analytics, LinkedIn Ads Manager, SEO tools).
• Have tested creative formats like short-form video, meme-led ads, or interactive campaigns.

The Impact You’ll Make

• You’ll own the demand engine that turns Knak’s brand into measurable pipeline and revenue, bridging the gap between creative storytelling and performance outcomes.
• You’ll have ownership of budget, channels, and consultants, with a creative partner in the Content Pod and cross-functional allies across Sales, RevOps, and Product Marketing.
• You’ll build the systems, experiments, and programs that help Knak show up where our buyers spend their time, and convert them when they do.
• You’ll join a high-trust, low-ego team that’s serious about doing great work.

Position Title:    Manager, Business Development & Community Engagement    

Reports to:        Director of Recruitment, Admissions & Partnerships

Job Type:            Full-time, Permanent

Expected Salary Range: $70,000.00 base annually + commission eligible 

Location:             Ottawa, ON

Position Summary

The Manager, Business Development & Community Engagement is responsible for building and maintaining strategic relationships with high schools, settlement agencies, Indigenous Bands, and other community organizations to support the Student Recruitment Team’s objective of expanding access to post-secondary education. Reporting to the Director of Recruitment, Admissions & Partnerships, the role focuses on domestic partnership development and engagement. The ideal candidate brings exceptional business development skills with experience in education, community outreach, or recruitment, and thrives in a relationship-driven, goal-oriented environment.

Key Responsibilities:

Business Development & Outreach

• Identify, cultivate, and formalize strategic partnerships with high schools, settlement centres, Indigenous Bands, and community-based organizations to generate student recruitment pipelines.
• Develop and execute customized outreach strategies to engage key stakeholders and align partnership goals with university objectives.
• Represent the university at education fairs, community events, and stakeholder meetings to enhance brand awareness and identify new student pathways opportunities.

Relationship Management

• Serve as the primary liaison for educational and community partners, providing consistent, high-quality engagement and support through proactive communication and outreach.
• Maintain and strengthen existing partnerships through regular touchpoints, collaborative planning, and mutual goal setting.
• Recommend partnership opportunities, and for those approved, collaborate with internal stakeholders to formalize MOUs and contracts.

Strategic, Research & Reporting

• Research and monitor trends in education, community engagement, and student recruitment to inform ongoing, evidenced-based, strategy and outreach efforts.
• Collaborate with internal teams to align partnership strategies with enrollment targets and institutional priorities.
• Monitor and evaluate partnership performance, maintaining a detailed database of engagement activities and outcomes. Provide regular reports on metrics such as lead conversion, student retention, diversity outcomes, and overall impact to inform strategic decisions.
• Contribute insights to refine recruitment strategies based on market trends and community feedback.

Cross-Functional Collaboration

• Work closely with marketing, admissions, and student services to ensure consistent messaging and seamless prospective student experiences.
• Support the development of culturally responsive engagement strategies, especially when working with Indigenous and newcomer communities, ensuring sensitivity to language, context, and lived experiences.

Project & Operational Management

• Manage multiple projects and initiatives simultaneously while meeting deadlines in a fast-paced environment, prioritizing tasked based on strategic impact and partner needs.
• Ensure high standards of execution across all initiatives, from initial outreach to long-term relationship stewardship.

Other related duties as assigned.

The successful candidate will have the following essential qualifications:

• Bachelor’s degree in Education, Business, Communications, or a related field; Master’s degree is considered an asset.
• Minimum 5 years of progressive experience in business development, community outreach, student recruitment, or partnership development, ideally within the education sector.
• Demonstrated success in cultivating and sustaining strategic partnerships with diverse communities and educational stakeholders.
• Strong public speaking and presentation skills, with the ability to engage a wide range of audiences both in-person and virtually.
• Proven commitment to equity, diversity, and inclusion principles in education and community-based work.
• Exceptional verbal and written communication skills, including the ability to manage sensitive or confidential information with discretion.
• Proficient with CRM platforms (e.g., Salesforce) and experience with data management and reporting tools.
• Excellent organizational and project management abilities, capable of handling multiple initiatives and deadlines effectively.
• Knowledge of Canadian educational systems, settlement services, and Indigenous communities is a strong asset.
• Energetic, resourceful, and results-driven, with a track record of achieving business development goals.
• Willingness and ability to travel locally and domestically for outreach and partnership-building activities.
• Strong collaboration skills and the ability to build productive relationships across internal teams and external partners.

Application Process

To formally express your interest in this opportunity, please submit your resume and a brief cover letter via Greenhouse. In your cover letter, please highlight your qualifications for the role and share what inspires you about the prospect of contributing to a rapidly scaling, purpose-driven organization. This position is for a backfill, and the posting remains open until the position is filled. The position is subject to budgetary approval. Any questions may be sent to careers@ibu.ca. 
We look forward to reviewing your application. See our website www.ibu.ca for further information about this new and exciting opportunity.

Note: Application materials should be submitted as a single combined PDF file, with a file name that identifies the applicant.

What we’re looking for

At SurveyMonkey, we’re empowering millions of people to unlock value from their data through intuitive, intelligent self‑service experiences. We’re looking for a forward‑thinking leader to execute our self‑service strategy across our Help Center and our customer‑facing chatbot.

In this role, you’ll design and run the information architecture and knowledge systems that power AI‑driven support. Leading a team of technical writers and conversational designers, you’ll ensure customers get the right answer at the right time, through content, automation, or a seamless handoff to support, while driving down transactional contacts and maintaining strong customer satisfaction.

What you’ll be working on

• Strategy & Roadmap Execution: Partner with the Director to execute the self-service roadmap, owning the day-to-day delivery of a cohesive Help Center and chatbot experience. You will balance automation with human support to hit targets for resolution, deflection, and customer satisfaction.
• Information Architecture & AI Readiness: Audit and evolve the Help Center’s IA, taxonomy, and metadata to ensure content is intuitive for users and optimized for AI systems like LLMs, RAG, and search.
• Chatbot & Conversational Design: Oversee continuous chatbot improvements by leading conversational designers to optimize intents, flows, and routing. The goal is to resolve high-volume, low-value contacts while ensuring high-value issues reach the support team.
• Content Lifecycle & Quality: Own the end-to-end process for article creation, updates, and retirement. Ensure all content is accurate, discoverable, on-brand, and aligned with current product capabilities.
• AI Operations & Innovation: Develop workflows that leverage AI tools for drafting, translating, and tagging content and bot responses, maintaining "human-in-the-loop" quality assurance.
• Data Analytics & Insights: Analyze search trends, "no-result" queries, click-paths, and transcripts to identify gaps. Use these insights to prioritize the backlog and execute a roadmap that reduces transactional contacts.
• Cross-Functional Collaboration: Coordinate with Support, Product, Engineering, and Marketing to ensure documentation and chatbot experiences are fully prepared for every feature launch and product change.
• Team Leadership & Development: Lead and coach technical writers and conversational designers. Act as a "player-coach" by getting hands-on with the CMS or chatbot as needed while building repeatable processes and long-term team capabilities.

We’d love to hear from people with

• 5+ years in Knowledge Management, Technical Documentation, or Content Strategy (SaaS preferred), with proven experience owning a Help Center or self-service function.
• Technical & Platform Expertise: Proficiency in KB platforms (Zendesk Guide), CRMs (Salesforce), and conversational AI/chatbots (Ada, Intercom). Experience with HTML/CSS, templating, and analytics tools to track user behavior is a plus.
• IA & Data-Driven Strategy: Strong information architecture skills with a track record of building scalable knowledge structures. You use metrics and experimentation to prioritize workflows, manage risk, and validate decisions.
• Hands-on Leadership: Ability to manage content and chatbot flows directly while building the processes and team needed to transition into an orchestration and coaching-focused role.

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, this opportunity is hybrid and requires you to work from the SurveyMonkey office in Heredia 3 days per week.

Please apply using an English version of your resume/CV.

#LI - Hybrid

As the Training Content Development Manager for Global Training and Education at Cato Networks, you will lead the design and development of customer facing certification training courses. You will play a key role in building the next generation of the Cato Certification Program for customers, partners, and employees as part of the Global Training & Education team.

This role blends instructional design expertise, technical acumen, and team leadership to deliver engaging, scalable, and outcome-driven learning experiences aligned with Cato’s SASE platform.

Responsibilities

• Lead the design, development, and continuous improvement of certification training courses for customers, partners, and internal teams
• Manage and mentor a team of course developers, providing direction and coaching.
• Collaborate with a variety of stakeholders, including subject matter experts both internally and externally, to define learning objectives.
• Develop complete learning experiences, including courses, labs, and supporting materials aligned to certification paths
• Deliver beta versions of courses and train the trainer sessions as a means to gather feedback and make quality improvements to courses.
• Contribute as a subject matter expert to certification exams, ensuring alignment with course content and exam development best practices
• Ensure alignment between training content and Cato’s product roadmap and messaging
• Contribute to the development of innovative learning strategies, including digital learning, microlearning, and AI-assisted content

Required Knowledge and Skills

• 5+ years of strong instructional design expertise with experience developing technical certification training
• Proven people management and leadership skills, with experience leading content development teams
• Ability to simplify complex networking and security concepts for diverse audiences
• Strong collaboration skills with cross-functional teams including Product, Engineering, and Enablement
• 5+ years experience designing hands-on labs and scenario-based learning
• Familiarity with modern learning technologies including authoring tools and training lab environments

Required Technical Expertise

• Understanding of networking and security concepts such as: SASE, SD-WAN, SSE, Zero Trust, TCP/IP, routing, VPNs, authentication, and application-layer protocols
• Familiarity with cloud and security architectures
• Experience with virtualization and lab environments
• Exposure to enterprise networking or cybersecurity platforms

Qualifications

• 8+ years of experience in networking, security, or cloud technologies
• 5+ years of experience in technical training, instructional design, or content development
• 2+ years of experience in people management or team leadership preferred
• Relevant industry certifications (networking, security, or cloud) are a plus

#LI-MR1