Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

A Brief Overview

The Integrated Marketing Manager (IMM) is responsible for all marketing assets, advertising, and promotions for shows within the region. This position will work in conjunction with artist managers, agents and marketing teams to develop effective integrated marketing plans that reach the correct demographic and target audiences for each show to drive conversions. The IMM will be in constant communication with talent buyers, local and central leadership in order to oversee execution of best practices across email, social, media buying, Customer Relationship Management, reporting, etc. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. This role will manage multiple budgets at once and place media that optimizes for right message, right time, right consumer to drive ticket sales. This role will be responsible for reporting on return on investment / return on advertising spending, understanding success metrics, and leveraging centralized tools where appropriate.

What you will do

• Responsible for development and execution of integrated marketing and promotional plans for shows within assigned region. Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long-term marketing initiatives. Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Oversee advertising settlements for each show.
• Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales. Develop ad copy. Implement ad schedules to appeal to a specific demographic and target customer.
• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns.
• Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.
• Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.
• Develop and pitch promotions to media outlets.  Contact radio and schedule radio time and set up giveaways.
• May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list.
• Create email marketing campaigns and edit content to ensure a high open rates, CTR and conversions. Manage Content Management System (CMS) which supports the publishing of web content as needed.
• Oversee creation of graphics for ecards, banners, posters, social media post, radio station needs and emails. Oversee creation of graphics for ecards, banners, posters, social media posts, radio station needs and emails.
• Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers.
• Build and maintain relationships with local businesses for promotional opportunities. Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions.

Education Qualifications

• BA/BS Degree (4-year) In Marketing/Business Communications or a related field

Experience Qualifications

• 4-6 years Of related work experience
• Experience with media buying, executing digital media plans and omni-channel digital marketing
• Experience working with email, mobile and digital marketing programs
• Experience sourcing and managing content development and publishing

Skills and Abilities

• Exceptional written, verbal and listing communication skills with a can-do attitude
• Strong organizational skills with the ability to work in a fast-paced environment.
• Knowledge of social media and online marketing initiatives and strategies
• Creative, detail-oriented person who can juggle multiple tasks
• Knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
• Functional knowledge and/or personal experience with WordPress
• Knowledge of programmatic media and real time bidding
• Knowledge of data analysis and budgeting
• Must be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once.
• Excellent interpersonal skills with the ability to build and cultivate relationships
• Demonstrates creativity and documented immersion in Social Media
• Proficient in content marketing theory and application
• Exhibits the ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound
• Team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
• Knowledge of music industry
• Analytical in nature using data to drive decisions

Qualifications (ALL)

• BA/BS Degree (4-year) In Marketing/Business Communications or a related field
• 4-6 years Of related work experience
• Experience with media buying, executing digital media plans and omni-channel digital marketing
• Experience working with email, mobile and digital marketing programs
• Experience sourcing and managing content development and publishing
• Exceptional written, verbal and listing communication skills with a can-do attitude
• Strong organizational skills with the ability to work in a fast-paced environment.
• Knowledge of social media and online marketing initiatives and strategies
• Creative, detail-oriented person who can juggle multiple tasks
• Knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
• Functional knowledge and/or personal experience with WordPress
• Knowledge of programmatic media and real time bidding
• Knowledge of data analysis and budgeting
• Must be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once.
• Excellent interpersonal skills with the ability to build and cultivate relationships
• Demonstrates creativity and documented immersion in Social Media
• Proficient in content marketing theory and application
• Exhibits the ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound
• Team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
• Knowledge of music industry
• Analytical in nature using data to drive decisions

Payscale: $78K

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions.  We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

Southern Rose is a Nashville based outpost of Ceremony of Roses. We are an agile creative practice built to solve the commercial and creative challenges of the world’s top artists. As Sony Music’s merchandise partner, we serve a roster of global talent—both within and beyond the Sony ecosystem. We’re defined by our commitment to product excellence, delivering products that are made to be kept, worn, and loved for years to come. Our best-in-class creative team delivers culture-leading, artist-specific collections that build artist brands beyond their music. Most importantly, we deliver customer excellence, embedding ourselves as an extension of each client’s team, bringing transparency, accountability, and tailored support to every partnership.

As the Creative Director at Southern Rose, you will be the driving force behind the visual representation of our artist clients through merchandise. You will collaborate with cross-functional teams, including production, tour, ecommerce, retail and artist relations, to conceptualize and execute compelling designs that connect with our client’s fans. An ideal candidate will have a deep understanding of music culture, a keen eye for design trends, and a proven track record of delivering creative solutions that drive fan engagement and sales.

This role reports to the General Manager of Southern Rose.

What you'll do:

Creative Leadership

• Provide creative direction and leadership to the art team, ensuring a cohesive and compelling visual identity across artist merchandise.
• Foster a culture of innovation and collaboration, inspiring the team to push creative boundaries and deliver groundbreaking designs.
• Managing Freelance Creatives (Briefing, Creative Directing, Budgeting, Contracts)

Artist Strategy

• Develop and maintain a strong understanding of current music trends, artist aesthetics, and fan preferences to inform and guide design decisions.
• Collaborate with tour, ecommerce, retail and artist relations teams to align merchandise design with overall artist strategy and business objectives.

Design Conceptualization

• Lead brainstorming sessions and ideation processes to generate fresh and original concepts for artist merchandise.
• Translate creative concepts into tangible designs, considering market trends, production feasibility, and artist guidelines.

Cross-Functional Collaboration:

• Work closely with tour, ecommerce, retail and artist relations to ensure seamless integration of creative concepts into product lines.
• Collaborate with artist management and support teams to capture the essence of their personality, fans, and campaigns, and translate it into compelling merchandise designs.

Who you are:

• Proven experience as a Creative Director or in a similar leadership role within the music merchandise industry.
• Strong Adobe Creative Suite knowledge (Photoshop, In-Design, Illustrator )
• Strong portfolio showcasing a diverse range of successful and innovative merchandise designs.
• In-depth knowledge of design software, industry trends, and production processes.
• Excellent communication and collaboration skills.
• Passion for music and a deep understanding of various artist genres.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.