Demand Generation Jobs in Nashville.
All active Demand Generation roles based in Nashville.
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The Role
What You'll Own
- ABM strategy and programs. You'll define the account-based approach for this segment—target account selection, buying committee mapping, personalized campaigns, and the sequencing that moves multi-stakeholder deals through a longer cycle. You'll test, learn, and build the playbook as you go.
- Pipeline contribution. You're accountable for what this segment produces: SQLs, opportunity value, conversion rates, pipeline velocity. You know what the numbers are telling you and what to adjust when they're not moving.
- Sales alignment. You'll be in pipeline reviews, contributing to account plans, and making sure marketing programs are coordinated with where sales is focused. One unified motion, not two separate ones.
- Partner-sourced pipeline. Working closely with the Partner Marketing and Events Lead, you'll help turn partner relationships into a source of qualified leads for strategic accounts, coordinating on referral programs and ensuring partner-generated opportunities are tracked, nurtured, and converted with the same rigor as any other channel.
- Campaign execution. Working with shared specialists across lifecycle, paid media, content, and marketing ops, you'll design and run full-funnel programs that reach strategic account buyers via paid channels, events, outbound sequences, and direct engagement.
What Success Looks Like in Year 1
- A clear ABM strategy for strategic accounts.
- Targeted programs running against priority accounts.
- Partner-sourced leads flowing into the pipeline alongside ABM-generated opportunities.
- Growing, measurable pipeline contribution from the segment.
- A tight, trusted working relationship with sales.
About You
- 8+ years of B2B marketing experience, with at least 4 years in demand generation or ABM roles.
- Proven track record owning pipeline metrics, not just campaign metrics.
- Experienced working closely with sales on account prioritization and pipeline goals.
- Comfortable working across a partner ecosystem to source and develop leads. You understand how referral-driven pipeline works and how to build programs that support it.
- Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance and forecasting.
- Hands-on with the demand gen tech stack; you can build the program and run our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure, Influ2, and Google Analytics.
- Able to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously.
- Expert communicator and collaborator. Experience in working with multiple stakeholders to drive a project or program to success.
About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.
Pilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.Why Pilot?
- We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including additional wellness benefits
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
Ready to apply?
Apply to Pilot.com
Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.
POSITION SUMMARY:
As our Demand Generation Manager, you live to build pipeline for our SDR and Sales teams. Your primary responsibility is to plan, project manage, execute, and optimize integrated campaigns designed to drive qualified leads, meetings, and pipeline into our Sales and Marketing funnel. You are highly organized because you will drive the successful execution and optimization of programs across multiple channels including email, direct mail, webinars, advertising, digital media, ABM, and content syndication.
You will juggle project timelines, competing priorities, and manage programs like a pro while ensuring campaigns deliver measurable results against lead and pipeline goals.
You will also have a chance to flex your creative muscles. You will collaborate on campaign strategy, messaging, and channel selection to support multiple product lines and help accelerate revenue growth.
ESSENTIAL FUNCTIONS:
- Work closely with stakeholders and contributors across Marketing, Sales, SDR, and Product teams to drive campaign execution and optimization that supports pipeline generation and revenue growth.
- Own end-to-end coordination and execution of integrated demand generation campaigns including email, direct mail, webinars, paid advertising, digital programs, social media, ABM programs, and content syndication.
- Develop and manage program timelines and communicate regularly with stakeholders on campaign status and results. You will utilize Asana to drive programs to completion.
- Build and launch email campaigns, landing pages, nurture programs, and webinars using HubSpot and related tools.
- Execute multi-touch nurture and lifecycle campaigns that engage prospects throughout the buyer journey and convert leads into meetings and opportunities.
- Work with sales and SDR teams to support inbound and outbound programs that generate qualified meetings and pipeline.
- Collaborate with ABM manager on campaigns using tools such as Demandbase to engage target accounts and buying groups.
- Manage digital demand generation channels including paid social, digital advertising, and retargeting programs.
- Data management including segmentation analysis, list management, and lead lifecycle processes within Salesforce, HubSpot, Demandbase, Outreach, and other marketing systems.
- Manage external vendors including program planning, budgeting, deliverables, timelines, and performance management.
- Analyze campaign performance and optimize programs based on lead generation, pipeline contribution, conversion rates, and ROI.
- Partner with marketing operations and analytics teams to monitor funnel performance and improve campaign efficiency
QUALIFICATIONS:
- 5 to 8 years experience in demand generation, marketing campaign management, or a similar B2B SaaS marketing role.
- Exceptional attention to detail with strong organizational and project management skills and the ability to manage multiple campaigns and priorities simultaneously.
- Strong experience executing multi-channel demand generation programs including email marketing, webinars, paid media, ABM, and digital campaigns.
- Expert experience with Asana (or equivalent project management tools) required.
- Expert experience with HubSpot (or equivalent marketing automation platform) required; HubSpot certification highly desired.
- Experience working with marketing and sales technologies including CRM (Salesforce.com), ABM platforms (Demandbase), and sales engagement platforms (Outreach).
- Strong analytical skills with the ability to analyze campaign performance and optimize programs using data and funnel metrics.
- Self-starter with a passion for building scalable marketing programs and improving processes.
- Ability to develop or introduce program management tools, campaign frameworks, and best practice processes is a strong plus.
EDUCATION:
Bachelor's or Master's degree in Marketing, Business, or a related field.
Compensation Package_Perks of being a Netradyne employee:
- Competitive Salary (Base annual salary range of $145,000 - $173,500) + eligibility for yearly bonus
- Company equity
- Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
- Generous PTO and Sick Leave
- 401(K) with generous company match
- Disability, Life Insurance and Ancillary Benefits
- And much more!
We are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.
If there is a match between your experiences/skills and the Company's needs, we will contact you directly.
Netradyne is an equal-opportunity employer.
Applicants only - Recruiting agencies do not contact.
Recruitment Fraud Alert!
There has been an increase in fraud that targets job seekers. Scammers may present themselves to job seekers as Netradyne employees or recruiters. Please be aware that Netradyne does not request sensitive personal data from applicants via text/instant message or any unsecured method; does not promise any advance payment for work equipment set-up and does not use recruitment or job-sourcing agencies that charge candidates an advance fee of any kind. Official communication about your application will only come from emails ending in ‘@netradyne.com’ or ‘@us-greenhouse-mail.io’.
Please review and apply to our available job openings at Netradyne.com/company/careers. For more information on avoiding and reporting scams, please visit the Federal Trade Commission's job scams website.
Ready to apply?
Apply to Netradyne
Regional Vice President, Retail Field Sales - Great Lakes East
Toast Retail is our newest and most significant investment in the future of commerce. Launched in January 2025, Toast for Retail is poised to revolutionize the retail industry by providing an all-in-one operating system for retailers to manage every aspect of their business. Our initial focus is on landing key customers in the CPG space. Toast for Retail empowers these businesses to streamline operations, optimize inventory, enhance the customer experience, and ultimately drive growth.
Role Overview
As the Regional Vice President you will lead a dynamic field sales team that’s transforming how retailers operate. You’ll oversee a group of field-based District Sales Managers and Territory Account Executives across a defined region, driving performance against key goals including unit sales, revenue, employee engagement (eNPS), and customer satisfaction (cNPS). In this role, you’ll be responsible for hiring, onboarding, and continuously developing your team through coaching, support, and performance management—empowering each person to achieve and surpass growth. Beyond a deep understanding of omni-channel journeys, you bring a disciplined, data-first approach to demand generation and pipeline health, ensuring every marketing dollar is an optimized investment toward our aggressive retail growth targets.
Territory Scope: Major metropolitan hubs including the Michigan corridor, the Ohio River Valley, upstate NY, and the Tennessee/Alabama corridor.
This leader will demonstrate excellence across three core competency areas, along with their associated capabilities:
- Operational Excellence
- Talent identification
- Analytical skills
- Tactical execution & process delivery
- Financial deliverables
- Problem solving, innovation and creativity
- Strategic Thinking
- Strategic vision and planning
- Effective decision making and judgement
- Overall business acumen
- Continuous improvement cycling
- Advanced Leadership
- Coaching/Mentoring
- Communication (written & verbal)
- Interpersonal savvy
- Building culture, morale and team motivation
- Talent development
A day in the life (Responsibilities)
- Develop & lead a comprehensive Retail Marketing strategy that drives acquisition, engagement and revenue across retail customers
- Ensure all retail marketing strategies are aligned with revenue goals, owning full-funnel performance and metrics from lead generation to conversion and retention in close partnership with Sales, Product and Finance
- Build the operating model, analytics capabilities, measurement frameworks and data infrastructure to optimize funnel performance and confidently forecast demand and outcomes
- Champion best practices in multi-channel marketing - including digital advertising, organic content, email, field/partner programs and local campaigns - to reach and convert retail business owners
- Partner as a core member of the Retail Leadership Team to architect unified go-to-market programs; you will collaborate across the entire Retail ecosystem - from Product & Engineering to Sales & Customer Success - to ensure marketing strategies are seamlessly embedded throughout the merchant lifecycle
- Partner with the core Marketing organization to leverage global scale across brand identity, joint funnels and shared data infrastructure; you will work cross-functionally to collaborate on performance marketing best practices that drive vertical efficiency and full-funnel optimization
What you'll need to thrive (Requirements)
- 5+ years of B2B technology sales leadership experience including at least 3 years directly leading managers of quota-carrying sales teams
- Proven ability to operate effectively at both strategic and hands-on execution levels
- Clear perspective on sales methodologies and their application in dynamic environments
- Commitment to frontline enablement, with attention to detail and a passion for team success
- Experience in building and scaling sales in emerging markets or with new product categories
- Strong collaborator with a track record of fostering a results-driven, inclusive, and team-oriented culture
Proficiency in sales funnel management and applying data to drive operational excellence - Background in the retail or point-of-sale (POS) industry is a plus
AI at Toast
At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Total Rewards Philosophy
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
#LI-REMOTE
The estimated Total Targeted Cash compensation range for this role is listed below. Total Targeted Cash for this role includes base salary, commission, and bonus (if eligible). This role qualifies for uncapped commissions. The starting salary will be determined based on skills, experience, and geographic location. In addition to cash compensation, our total rewards components include benefits and equity (if eligible). You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.
How Toast Uses AI in its Hiring Process
Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more: https://careers.toasttab.com/ai-in-hiring
Diversity, Equity, and Inclusion is Baked into our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.
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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Ready to apply?
Apply to Toast