About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Context: 

We are looking for a Business Intelligence and Data Visualization specialist who will build assist in the development and maintenance of the reporting infrastructure to help stakeholders gain insights in their advertising campaigns. In this role, he/she will be responsible for retrieving, compiling, and transforming data to create the intelligence layer leading to analysis and optimization of media investments.

Core Responsibilities:

• Manage the QA of data between media platforms and reporting outputs using tools such as Alteryx, SQL, and/or Excel
• Manage and identify data gaps that require manual entry, escalate to investment teams, and collect, QA, and process returned manual data. This includes initiating the data collection process, communicating any data QA issues, and working with teams to resolve those issues.
• Monitor data feeds for gaps or failures and action where necessary to resolve failures
• Build and maintain automated data QA workflows using Alteryx
• Update Tableau dashboards based on new/additional requests
• Build and maintain taxonomy generators and enforcers (via Excel, Google Sheets, and Alteryx) to assist in the adherence of taxonomy across all media channels.
• Setup and maintain automated data feeds/pipelines through API (Adverity), FTP, and/or scheduled email report)
• Troubleshoot any data discrepancies or issues that might occur,
• Fulfill ad hoc data pulls required for client deliverables,
• Manage the QA of data provisioning to MMM vendors or for client data warehouses.

Required Skills / Experience:

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field with 1 – 3 years of work experience in data management, data visualization and data analytics preferably in a marketing and/or media agency.
• Experience with building dashboards in Tableau is required; knowledge of visual techniques for data analysis and presentation is a plus,
• Experience with Alteryx for business logic design required
• Experience working in Cloud environment (Azure, GCP),
• Experience working with SQL required, experience with Python a plus,
• Experience working with digital data from ad serving platforms (e.g., Google Campaign Manager, Other ad servers), campaign planning tools (e.g. Prisma, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin, …) and others is strongly preferred,
• Strong speaking and written professional communication skills,
• Strong analytical, critical thinking, and problem-solving skills,
• The ability to thrive in a fast-paced and deadline-driven environment,
• Strategic Thinker & Doer,
• Curious and excited to learn,
• High sense of accountability and ownership,
• Collaborative with a partnership mindset.

Professional proficiency in written and spoken English is required, including for resume submission and interviews.

Who You Will Be Working With

At PMG, our Paid Search Marketing (SEM) team is a group of creative problem solvers and strategic thinkers who thrive on helping clients achieve meaningful results. We collaborate with cross-functional teams across media strategy, analytics, and creative to develop innovative paid search campaigns that make a tangible impact.

Our team approaches search marketing with curiosity and a fresh perspective, constantly exploring new solutions and opportunities to deliver value for our clients. We pride ourselves on creating an environment where everyone can grow professionally and personally, supported by a culture that values collaboration, innovation, and individuality.

As an SEM Senior Associate, you’ll play a critical role in shaping campaign performance, managing client goals, and contributing to broader strategic initiatives. If you’re passionate about digital marketing and enjoy solving challenges in a fast-paced environment, we’d love to welcome you to our team.

What You Will Do

• Build and manage paid search campaigns, creating new campaigns and optimizing existing ones to meet client performance goals.
• Analyze and optimize campaign performance on a daily, weekly, and monthly basis, using data-driven insights to identify and act on opportunities for improvement.
• Execute and oversee search marketing campaigns, including ad group setup, keyword research and expansion, budget pacing, forecasting, and performance reporting.
• Test and refine campaign strategies, driving continuous improvement through creative testing and performance analysis.
• Contribute to budget management, monitoring spend across accounts and making recommendations to maximize results.
• Create and maintain detailed performance reports, pulling data from search platforms and additional sources to provide actionable insights.
• Stay informed on SEM industry trends, assessing their impact on clients and making proactive recommendations.
• Leverage PMG’s proprietary technology platform, Alli, to analyze data, streamline processes, and drive impactful results for clients.

What You Will Bring

• 3+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
• Advanced knowledge of paid search platforms like Google Ads and Microsoft Ads, enabling you to create and optimize campaigns that deliver measurable results.
• Proficiency in campaign management, including keyword research, campaign, budget pacing, and forecasting to meet performance goals.
• Expertise in analyzing performance metrics and delivering actionable insights to enhance campaign outcomes.
• Experience with A/B testing methodologies and creative testing to refine strategies and drive continuous improvement.
• Proficiency in tools like Microsoft Excel, Google Analytics, and SQL to manage data, uncover valuable insights, and create clear, actionable performance reports.
• Strong organizational and collaborative skills, enabling you to align efforts across internal teams and clients effectively.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Data Management & BI Senior Executive who will:

• • Manage the QA of data between media platforms and reporting outputs using tools such as Alteryx, SQL, and/or Excel.
  • Manage and identify data gaps that require manual entry, escalate to investment teams, and collect, QA, and process returned manual data. This includes initiating the data collection process, communicating any data QA issues, and working with teams to resolve those issues.
  • Monitor data feeds for gaps or failures and action where necessary to resolve failures.
  • Build and maintain automated data QA workflows using Alteryx.
  • Update Tableau dashboards based on new/additional requests.
  • Build and maintain taxonomy generators and enforcers (via Excel, Google Sheets, and Alteryx) to assist in the adherence of taxonomy across all media channels.
  • Setup and maintain automated data feeds/pipelines through API (Adverity), FTP, and/or scheduled email report.
  • Troubleshoot any data discrepancies or issues that might occur.
  • Fulfill ad hoc data pulls required for client deliverables.
  • Manage the QA of data provisioning to MMM vendors or for client data warehouses.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

Education & Experience:

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field.
• 1 to 3 years of work experience in data management, data visualization, and data analytics, preferably in a marketing and/or media agency.

Technical Skills:

• Experience with building dashboards in Tableau is required; knowledge of visual techniques for data analysis and presentation is a plus.
• Experience with Alteryx for business logic design required.
• Experience working in Cloud environment (Azure, GCP).
• Experience working with SQL required, experience with Python a plus.
• Experience working with digital data from ad serving platforms (e.g., Google Campaign Manager, Other ad servers), campaign planning tools (e.g., Prisma, MediaOcean), website analytics software (e.g., Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g., Adwords, Marin, …) and others is strongly preferred.

Soft Skills:

• Strong speaking and written professional communication skills.
• Strong analytical, critical thinking, and problem-solving skills.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Strategic Thinker & Doer.
• Curious and excited to learn.
• High sense of accountability and ownership.
• Collaborative with a partnership mindset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Join Our Marketing Talent Pool!

We’re building a diverse Marketing Talent Pool and want to hear from passionate marketers across all specialities. Even if you don’t see your exact role listed below, we still strongly encourage you to apply!

This talent pool includes roles such as:

• Growth Marketing
  
  
• Performance (paid media) Marketing (Google Ads, Meta, LinkedIn, etc.)
  
  
• Digital Marketing / Digital Strategy
  
  
• SEO / SEM Specialist
  
  
• Content Marketing (Content Strategist, Content Manager)
  
  
• Brand / Branding
  
  
• Email Marketing
  
  
• Social Media (Social Media Manager, Community Manager)
  
  
• Marketing Analyst / Data & Analytics
  
  
• Marketing Operations
  
  
• UX / UI Designer
  
  
• Graphic Designer
  
  
• Copywriter
  
  
• Video Producer / Video Maker
  
  
• Conversion Rate Optimization (CRO) Specialist
  
  
• Events Marketing / Brand Experience
  
  

👉 Don’t worry if your role isn’t listed above! We welcome applications from all areas of marketing — if you’re excited about working with us, we want to hear from you.

💼 Work Model: Hybrid — 3x per week at our office.

Looking forward to getting to know you! 🚀