WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Analytics manager who will:

• Develop and execute the analytics strategy aligned with overall business goals, identifying high-impact analytical opportunities. 

• Lead, mentor, and manage a team of analytics professionals (Associates and Senior Associates). 

• Oversee multiple concurrent analytical projects, ensuring timely delivery, quality, and alignment with business objectives and resource allocation. 

• Act as a primary point of contact for senior business stakeholders, understanding their challenges, translating them into analytical problems and presenting solutions. 

• Drive the adoption of advanced analytical techniques and cutting-edge tools to enhance team capabilities and efficiency. 

• Establish and monitor key metrics for team productivity and project success. 

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Experience: 3+ years of experience in analytics 

  Technical Skills: 

  • Expert in leading BI platforms (e.g., Tableau, Power BI, Looker) for client reporting. 
  • Familiarity with cloud-based data warehouses (e.g., Snowflake, BigQuery, Redshift) and data lakes and Alteryx or data transformation/processing in the cloud (e.g., Azure, GCP, Power Apps, Power Automate).
  • Soft Skills: Exceptional leadership, strategic thinking, problem-solving, and cross-functional collaboration abilities. Proven ability to influence and drive change through data. 
  • Reporting Structure: Reports to a Director or Senior Director of Analytics 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

MUST HAVE:

• 5+ years of experience in data engineering within fast-paced, cloud-native environments
• Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
• Experience building and managing scalable ETL pipelines and data lake infrastructure
• Familiarity with distributed systems, Spark, and data quality best practices
• Strong cross-functional collaboration skills to support BI, analytics, and engineering teams

EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.

YOUR ROLE

Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.

OUTCOMES

• Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
• Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
• Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
• Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
• Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
• Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
• Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture

COMPETENCIES

• Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
• Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
• Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
• Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
• Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
• Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering

MUST HAVE:

• 5+ years of experience in data engineering within fast-paced, cloud-native environments
• Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
• Experience building and managing scalable ETL pipelines and data lake infrastructure
• Familiarity with distributed systems, Spark, and data quality best practices
• Strong cross-functional collaboration skills to support BI, analytics, and engineering teams

EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.

YOUR ROLE

Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.

OUTCOMES

• Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
• Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
• Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
• Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
• Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
• Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
• Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture

COMPETENCIES

• Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
• Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
• Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
• Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
• Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
• Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com  

• Proven experience in data analysis
• Proficiency in Python and SQL for data manipulation and automation
• Experience working with databases (experience with Snowflake is a plus)
• Experience with data visualization tools such as Power BI, Tableau, Looker, or Qlik
• Advanced Excel skills
• Strong analytical mindset and attention to detail
• Highly proactive, self-motivated, and able to plan and execute work independently
• Excellent written and spoken English
• Bachelor’s degree in Data Engineering, Computer Engineering, Business, Economics, Marketing, or a related field

• Experience working with dbt for data transformation and modeling
• Experience or knowledge of web analytics and digital marketing tools
• Familiarity with BI and ETL tools
• Knowledge or interest in sports and betting is a plus

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. 

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports. 

One team, being brave, driving change  

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius

Let us know when you apply if you need any assistance during the recruiting process due to a disability.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary
Senior Analyst role is expected to support the broader analytics team in measuring and validating the effectiveness of paid media for channels including but not limited to, Linear TV, OTT, Social Activation, and Programmatic Activation, Audio, and OOH The Senior Analyst is expected to demonstrate the following skills/experience: strong grasp of  experimental design, specifically covering A/B testing for Brand Impact (brand lift studies) and performance (conversion lift studies). Hands-on skills in data management and data  visualization, quantitative data analysis, problem solving, statistical modeling, and the ability to  develop/analyze business cases. Strong ability to design, customize, and maintain platforms for contract management, business intelligence, and user access. Excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.

Requirements
• Bachelor's degree in a STEM-focused area such as Economics, Computer Science, Mathematics, Physics; a related field or equivalent professional work experience is 
required.
• 2 - 4 years of relevant work experience in analytics.
• Strong analytical abilities and quantitative skills.
• Advanced Google Sheets skills including pivot tables, VLOOKUP, building charts and graphs, etc.
• An understanding of Python and/or SQL (especially BigQuery/GCP) is helpful but not required.
• Experience with data visualization tools such as Tableau, Looker, or PowerBI is a niceto-have.
• A background in statistical modeling (e.g., linear regression) is highly preferred.
• Experience with Google Analytics, Adobe Analytics, and other web analytics tools is preferred but not mandatory.
• Knowledge of media ad servers such as Google Campaign Manager or Meta CAPI would be preferred.
• Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and quantitative business measures.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

· Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

· Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

· Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

ABOUT THE ROLE: 

The Data Operations manager is responsible for managing the development and maintenance of business intelligence and data quality compliance tools. You must also be comfortable with acting as the subject matter expert in the tools and processes you manage, along with being able to gather knowledge from other SMEs and requirements from key stakeholders. In this role, you will also manage the creation of project plans, prioritization of tasks, and hold all responsible parties to deadlines and deliverables. The Data Operations manager is expected to facilitate the progression of projects through status meetings and act as the intermediary between project teams. You will report to the Associate Director or Director and will provide overviews of project status, progression and roadblocks. This role requires a strong familiarity with all available analytics and technology tools, both syndicated and proprietary.                                                                                        

YOUR IMPACT: 

Business Analysis/Project Management 

• Analyze data and consult with subject matter experts to design and develop business requirements for various tools and processes; Create, gather and write Business and Technical Requirements Documents 

• Act as the subject matter expert for questions/projects relating to data quality, BI tools, business rules; Ensure that best practices are being followed amongst all projects 

• Must familiarize themselves with the full campaign implementation workflow across all functional teams, including campaign set up, launch, testing, reporting and reconciliation 

• Create and manage project timelines and tasks in project management tools; manage the allocation of resources and effort across projects 

• Facilitate communication and progression of tasks through regular status meetings and working sessions; proactively elevate and resolve project roadblocks and issues 

Data Quality/Compliance 

• Manage the investigation and resolution of potential data issues existing within business intelligence tools 

• Proactively identify, propose and generate targeted solutions for data quality issues and operational inefficiencies; must collaborate with cross-functional teams to devise solutions and training plans 

• Track the progress and resolution of data issues, elevating any critical issues to upper management 

• Supervise Senior Associates and Associates to perform data quality assurance and data processing tasks 

Overall 

• Effectively keep track of and manage a high volume of tasks across multiple stakeholders and projects 

• Builds positive relationships with internal teams; effectively communicate roles, responsibilities and expectations 

• Builds positive relationships with vendors and partners 

YOUR QUALIFICATIONS: 

• Bachelors or advanced degree in Statistics, Economics, Business, Math, Computer Science, or Sciences is preferred 

• Minimum 3 years’ experience in data governance processes in a data warehousing, ETL and business intelligence environment 

• 3 years’ experience in media; digital Investment, analytics, or ad operations is preferred 

• 1-2 years’ experience in business analysis 

• Experience and understanding of processes across multiple media channels (digital, search, social, offline, etc.); Experience in handling diverse datasets (paid media, owned, etc.) 

• Strong familiarity with relational database management systems; Experience with SQL, Microsoft Azure a plus 

• Familiarity with project/product management tools like Smartsheets, Azure DevOps/VSTS 

• Familiarity with business intelligence tools such as Tableau, PowerBI, Datorama, DOMO, Looker, GDS 

• Experience with advertising campaign management/buying platforms such as Sizmek, DCM, Moat, DV, IAS, Mediaocean, Media Tools, Nielsen, ComScore, Facebook, Twitter, Pinterest, Snapchat, 4C, Brand Networks, YouTube, Google Ads, Bing, Kenshoo, SA360, DV360, Google Analytics, Adobe Analytics 

• Advanced excel data manipulation skills required; VBA/macros is a plus 

• Familiarity with programming languages/development tools a plus: Python, R, JavaScript, GitHub, etc.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

For Mexico:

This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances.

For Colombia:

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the rol

We are seeking a highly strategic and data-driven Director of Analytics and Marketing Measurement with at least 10 years of progressive experience in applying advanced analytics to drive business growth. The successful candidate will be responsible for leading the strategy and execution of marketing measurement, transforming complex data into actionable insights that inform business decisions, optimize campaign performance, and demonstrate the ROI of marketing investments. This role involves leading a team of analysts and working closely with marketing, sales, and product teams.

1. Key Responsibilities:

• Strategic Analytics Leadership: Define and implement the marketing analytics and measurement strategy, ensuring alignment with business objectives and client needs.
• Team Management & Leadership: Lead, mentor, and develop a team of data analysts/scientists (e.g., a team of +30 people), fostering a high-performance, collaborative, and innovative environment.
• Marketing Measurement & Optimization: Oversee the design and implementation of advanced marketing measurement models such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), A/B testing, Brand Lift, and advertising effectiveness analysis.
• Actionable Insights Generation: Translate complex data and model results into clear, concise, and actionable insights for senior stakeholders (marketing, sales, general management).
• Cross-functional Collaboration: Work closely with marketing, product, sales, and technology teams to integrate analytics capabilities across all functions and processes.
• Innovation & Technology Adoption: Identify and evaluate new tools, technologies, and methodologies in analytics, measurement, and AI (including Generative AI) to enhance the company's capabilities.
• Client/Stakeholder Management: Build and maintain strong relationships with internal and external clients, presenting the value and results of analytical solutions.
• Thought Leadership: Contribute to the company's vision on measurement, advertising effectiveness, and market trends through presentations or publications.
• Project & Budget Management: Plan and manage analytics projects, ensuring on-time and on-budget delivery, and participate in the management of the analytics department's budget.

1. Required Qualifications:

• Education: Bachelor's degree in a quantitative field (Marketing, Economics, Statistics, Engineering, Mathematics, Computer Science) or a related field. Master's degree/Postgraduate qualification is a plus.
• Experience: Minimum of 10 years of progressive experience in analytics, marketing measurement, business intelligence, or data science roles, with at least 3-5 years in a team leadership or project management position in the media or advertising industries.

Technical Skills & Tools:

• Deep expertise in Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), A/B testing, Brand Lift, and advertising effectiveness analysis.
• Proficiency in data visualization tools (e.g., Tableau, Power BI, Looker Studio).
• Experience with digital marketing platforms and analytics tools (e.g., Google Analytics, Adobe Analytics, CRM systems).
• Working knowledge of databases and query languages (SQL).
• Familiarity with the use and application of Generative AI in marketing contexts.
• Knowledge of market research and consumer behavior methodologies.
• Languages: Fluent (written and spoken) in Spanish and English.

1. Soft Skills:

• Team Leadership: Proven ability to motivate, develop, and manage high-performing teams.
• Strategic & Analytical Thinking: Ability to tackle complex problems, identify opportunities, and develop data-driven solutions.
• Effective Communication: Excellent verbal and written communication skills to present complex ideas to technical and non-technical audiences, including senior leadership.
• Results-Oriented: Strong focus on business impact and the ability to demonstrate ROI.
• Collaboration & Influence: Ability to build strong relationships and collaborate effectively with diverse stakeholders.
• Proactivity & Innovation: Capacity to identify new opportunities, propose innovative solutions, and adapt to a changing environment.