How you'll help us achieve it

We’re looking for a Head of Marketing who is both strategic and execution-oriented, capable of building and leading a high-performing marketing function while driving sustainable growth as we scale in Mali.

In this role, you'll; 

• Own the local marketing strategy, aligned with business growth targets, market expansion priorities, and brand ambition.
• Serve as the strategic marketing partner to the General Manager and functional leads (Operations, Sales, Support, Product…).
• Lead marketing planning, including budget, resource allocation, and ROI accountability.
• Work closely with the group marketing team to align growth, product and brand strategies for your market with global direction.
• Lead and supervise full-funnel campaigns for Mali across ATL, BTL, and Social Media.
• Create clear and actionable processes and documentation that can guide cross-functional teams in successful project delivery, from ideation to deployment.
• Lead market intelligence efforts (consumer insights, market analysis, brand health, channel performance).

Key details

• Location: Ouagadou with travel upcountry (about once per month). 
• Work authorization in Mali is required. 
• This is a permanent position.
• Our salaries are competitive and calculated using a transparent formula. 
• We offer generous health insurance for yourself and your dependents. 
• We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
• We help you live your fullest life now! We subsidize gym memberships and fitness classes.
• Airtime reimbursement.
• Free food and a beautiful office space.

Requirements

• Degree in relevant fields (marketing, communication, sales, business development, management…). 
• At least 12 years of marketing experience, including at least 5 years in leadership roles with team management and budget ownership.
• Proven experience leading large-scale, multi-channel marketing strategies with measurable commercial impact.
• Experience managing significant marketing budgets and demonstrating strong ROI discipline.
• Fluent in French, English.

You might be a good fit if you

• Have owned and delivered against aggressive business growth targets (users, revenue, market share, brand health).
• Make decisions based on business metrics and financial impact, not only marketing indicators.
• Have strong negotiation skills and can secure high-impact partnerships. 
• Can operate at both strategic and tactical levels without losing clarity.
• Influence cross-functional stakeholders at senior levels and align diverse teams behind a shared vision.
• Demonstrate strong strategic thinking and the ability to anticipate market shifts and adjust quickly to changing priorities.
• Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
• Demonstrate tenacity and a willingness to go the distance to get something done.

Job Summary: 

As a stylist, you are a true gorjana ambassador! Wearing, layering, and styling looks for our customers. You demonstrate a genuine passion for creating an elevated customer experience in our retail stores. Your goal is to bring brand awareness, product knowledge and the art of layering to life through intentional customer service. 

Your Day to Day Includes: 

Customer Service: 

• You approach guests proactively in a warm and welcoming manner to help make a difference in their day. We love interacting with our customers and demonstrate confidence in approaching them.
• You are a brand ambassador, eager to share your passion for gorjana with others.
• You curate memorable experiences for each guest, surprising and delighting them with our service standards.
• You deliver exceptional customer experience to ensure we create brand loyalty and build a lasting relationship with all of our customers.
• You are aware of customers at all times and are responsible for holding keys to caselines in accordance with best practices and LP strategies.
• You are solution-oriented, using the resources available to you to handle customer concerns in the moment and seek partnership if needed to ensure the customer leaves fully satisfied with their experience in store with us.
• You may be asked to deescalate/report customer service concerns or incidents as they occur from time to time, along with submitting an incident report.

Styling:

• You wear your gorjana jewelry to work each day, creatively layering stacks to inspire guests and demonstrating gStyle standards at all times.
• You develop expertise in our collections and product offerings to guide guests through styling decisions, using tools and resources to ensure the customer is informed & educated on the products.
• You confidently present curated styling choices to guests highlighting intentionality, versatility and personalization to the customers needs.

Sales:

• You leverage deep product knowledge and elevated, intentional language to drive meaningful connections and results.
• Conversion underpinned by authenticity is key - we don’t force or compete for sales, we turn every footstep into an opportunity to create a lasting experience for the customer, and win as a team
• You are self-motivated and seek to better your personal performance and that of your team on a daily basis.
• You take pride in owning your individual performance progress and utilize internal resources as a means to further develop your sales skills.
• You champion team success and customer satisfaction by participating in and encouraging team-selling on the sales floor.

Collaboration:

• You contribute to our people-first approach by being positive, helpful, and respectful to others.
• You exhibit a team player mentality and enjoy working with team mates towards a common goal.
• You look for opportunities to pitch-in, whether it is to support your team, store leadership or the customer your initiative is what drives you.
• You thrive off receiving feedback and use it as a tool for personal and professional growth. Respecting the direction given by leadership is an important part of our collective success.

Operations: 

• You are comfortable leveraging technology (POS) to support daily store operations and pay close attention to timelines and updates as it relates to technology and systems in your role.
• You maintain floor standards by following visual directives and take pride in maintaining our beautiful store environment.
• You take initiative restocking and completing tasks in downtime to support store and sales readiness.
• You help fulfill Buy Online, Pick Up In Store (BOPIS) and Same Day Delivery orders (SHIPSI), ensuring every customer enjoys a smooth and convenient shopping experience.
• You will assist with receiving weekly allocation shipments in a timely manner to ensure the right items hit our floor at the right time.
• You are mindful of service standards and processes, keeping our policies front of mind when servicing the customer.
• You take great care with team equipment, and utilize best-practices when it comes to handling and securing tech.
• You may be asked to open and close the store which would require responsibility for a store key and alarm code.
• You may be asked to assist with the labeling or re-ticketing of items as needed.

There may be times when you are asked to help facilitate additional duties in the store, or may serve as a point-of-contact for Business Partners in the absence of a Manager being present. Some of these duties are outlined below, however this is not an exhaustive list.

• You conduct weekly cycle counts with an attention to detail in order to maintain inventory accuracy and support effective product allocations from our studio.
• You execute monthly floorset directives that highlight new product launches and our Southern California, timeless yet modern roots. You may be asked to submit floorset pictures to corporate for approval.
• You handle weekly cash deposits with precision, making sure everything is counted, balanced, and deposited smoothly.
• You facilitate the weekly return of warranty items to the Warehouse, ensuring all shipments are prepared, documented, and sent on schedule. 
• You contact and utilize the appropriate business partners for resources and guidance as needed.

Job Requirements: 

• Love for the gorjana brand
• Must be 18 years of age or older
• Must have the flexibility to work a variety of shifts, including evenings, weekends or holidays as needed by the business
• Ability to lift or move at least 50 lbs 
• Ability to bend, squat, twist, and reach
• Ability to stand and/or walk for at least 6 hours per shift
• Must be legally authorized to work in the country in which the store is located
• Ability to open or close the store

At gorjana, you can expect:

Perks: 

• On-site training, development, and mentorship
• Internal growth opportunities and  pathways to leadership
• Generous employee discount and Monthly Product Allowance 
• Amazing company culture 
• Competitive Wages & Performance-based increases

Benefits: 

• Medical, Vision, Dental and Life Insurance*
• Paid Time Off*
• 401K program, with employer match and matching program* 

Compensation: 

• Hourly wage between $20-23
• Commission, based on personal sales

*eligibility qualifiers may apply

We participate in E-Verify to confirm employment eligibility for all new hires. E-Verify compares information from your Form I-9 to official records to confirm authorization to work in the United States.