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Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is seeking a visionary Principal, AI GTM Excellence Leader reporting to the VP of Product Marketing, to transform and scale how our Product and Solution Marketing organization creates, delivers, and optimizes content. This highly visible role will act as a centralized Center of Excellence, leading the adoption of AI, scalable video, and innovative content strategies across the GTM organization.
This role is both strategic and hands-on. You will not only define the strategy, but also actively design, edit, and produce high-impact assets, including videos, animations, digital layouts, self-service content tools, and AI-enabled templates. The ideal candidate blends product marketing, content strategy, creative execution, AI fluency, and GTM operational scale.
Lead the integration of AI-driven workflows across the PMM organization to improve productivity and expand the variety and volume of content outputs.
Pioneer new strategies and operating models to scale video production and other high-impact digital assets.
Build and deploy AI-enabled self-service content tools and templates that empower marketing, sales, and field teams while maintaining brand and messaging guardrails.
Monitor emerging AI, content, and creative technology trends, and guide Product Marketing and Content teams on how to adopt them effectively.
Actively create, edit, and produce top-tier deliverables, including videos, motion graphics, animations, and sophisticated digital layouts.
Ensure content supports the full buyer journey, from web and digital campaigns to sales progression and closed-won opportunities.
Develop and manage a scalable global network of content architects and production leaders who can translate complex product portfolios into clear, compelling stories and assets.
Ensure AI-generated, self-served, and custom-built content aligns with Appian’s brand voice, messaging, and strategic positioning.
Guide teams on the most effective layouts, formats, and delivery mechanisms to maximize audience engagement and market impact.
Serve as a hands-on mentor, strategic advisor, and centralized resource across the PMM organization.
Partner closely with product, marketing, and sales leadership to align teams around a shared GTM framework.
Turn high-level strategy into measurable market impact, demand generation, and sales engagement.
Qualifications:
10–15+ years of senior-level experience in product marketing, content strategy, brand building, GTM leadership, or related roles.
Demonstrated experience driving digital innovation, operational scale, and content transformation within a B2B or enterprise technology environment.
Advanced, hands-on proficiency with creative technologies, including Adobe Creative Cloud tools such as Premiere Pro, After Effects, InDesign, Illustrator, and Photoshop.
Experience with modern digital layout, UI, content production, or creative workflow platforms.
Proven ability to combine strategic vision with hands-on execution across content creation, digital ecosystems, analytics, AI-driven workflows, and campaign execution.
Experience building global messaging, content, or design systems that translate complex technical product portfolios into cohesive stories across multiple channels.
Deep practical understanding of AI tools, generative workflows, and content automation platforms, with the ability to operationalize them for marketing teams.
Strong cross-functional leadership skills, with experience aligning Product, Marketing, Sales, and GTM teams around a shared narrative and scalable content architecture.
Strong eye for content layout, visual effectiveness, video production, and how B2B audiences consume content across different stages of the buyer journey.
Hands-on leadership approach with the ability to break down silos, mentor teams, and set a high bar for creative and strategic execution.
The base salary for this role is between $144,000–$225,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.
Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
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Benefits
Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian
Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn, Youtube, Instagram, Facebook
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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ON.energy is building the power infrastructure that makes the AI era possible. As AI demand surges past what the grid and traditional data centers can support, ON.energy provides a new class of power technology proven at gigawatt scale and trusted by the world’s leading cloud and AI companies. Our systems are already deployed across 2.5 GW of hyper-scale campuses, validated by top U.S. national labs, and certified for grid-safe operation by major utilities. With real products in the field, we’re scaling faster than the grid can, transforming power from a bottleneck into a competitive advantage for the companies building the future.
The UX/UI Designer is responsible for the design, prototyping, and front-end development of SCADA products and automation interfaces that ensure a seamless and intuitive experience for operators and engineers managing energy storage systems. This role bridges aesthetic design, user research, and technical front-end implementation, working to transform complex system data and stakeholder feedback into high-performance, responsive, and scalable visual solutions.
In US: Hybrid 3 days in office (Houston, TX)
In Mexico: Remote
Key Responsibilities
- Design and maintain SCADA product interfaces and new features based on evolving user needs and technical feedback. Develop static front-end components using specialized industrial software, requiring strong proficiency in HTML, CSS, and modern layout techniques like Flexbox and Grid.
- Create, manage, and optimize vector graphics and SVGs for high-performance use within the SCADA environment.
- Utilize Adobe Illustrator and Figma to maintain and expand a comprehensive internal Design System, including styles, iconography, typography, and color palettes.
- Collaborate with the engineering team to solve logic problems and technical challenges when making product interfaces dynamic and data-driven.
- Design for a diverse range of environments, ensuring products are fully responsive and optimized for both Light and Dark modes.
- Optimize interfaces for touch-screen HMI devices, ensuring industrial-grade usability and ergonomics in the field. Maintain consistency and an excellent eye for detail across all screens and product modules to ensure a unified user experience.
- Design and implement intuitive workflows for complex tasks, such as device settings editing and system configuration.
- Facilitate regular feedback sessions with both English and Spanish-speaking users to gather qualitative insights and validate design directions.
- Refactor and optimize front-end code to improve system performance, maintainability, and long-term scalability.
- Proactively identify future design trends and technical improvements to ensure the product remains at the forefront of the energy storage market.
Requirements
For US-based roles - What you’ll get:
For Mexico-based roles - What you’ll get:
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