We are seeking a forward-thinking, AI-first leader to shape and drive the evolution of Marketing Innovation across the organization. Sitting within the Marketing function, this role is responsible for defining how AI transforms marketing—from how we plan and create, to how we execute, personalize, and scale.

As Global Head of Marketing Innovation, you will lead the transition from traditional marketing operations and tooling toward AI-powered workflows, agent-driven automation, and intelligent decision systems. You will define what capabilities marketing needs to succeed in an AI-native environment and translate those into clear, prioritized roadmaps in close partnership with Product, Engineering, and Data teams.

This role goes beyond managing technology—it is about rethinking how marketing works. You will act as the primary bridge between Marketing and technical teams, ensuring AI solutions are aligned with business goals, scalable across markets, and embedded into day-to-day workflows. You will also lead a small but high-impact team, including an AI Enablement specialist responsible for driving adoption across the organization.

The role reports directly to the Senior Director of Growth Marketing & Innovation.

What you’ll be doing

AI Strategy & Marketing Transformation

• Define and lead the long-term vision for AI-powered marketing, including automation, personalization, and intelligent workflows.
• Identify high-impact opportunities where AI can replace manual work, improve decision-making, and unlock scale.
• Drive the transition from tool-based execution to AI-enabled operating models across marketing functions.

AI Product Thinking & Roadmap Ownership

• Translate marketing needs into AI-driven solutions, including agents, automation systems, and intelligent workflows.
• Own and prioritize the Marketing Innovation roadmap, balancing business impact, feasibility, and scalability.
• Act as the primary DRI within Marketing for AI-related initiatives, managing trade-offs and sequencing.

Agentic AI & Workflow Automation

• Lead the design and deployment of AI agents to automate workflows across creative production, performance marketing, CRM, and localization.
• Ensure solutions are embedded into real workflows—not standalone tools.
• Continuously identify and scale automation opportunities across the organization.

Cross-Functional Leadership

• Partner closely with Product, Engineering, Data Science, and Analytics teams to build and deploy AI solutions.
• Ensure alignment between marketing needs, technical capabilities, and long-term system architecture.
• Influence without direct authority, driving execution through strong cross-functional collaboration.

AI Adoption & Enablement

• Own the global adoption of AI solutions across Marketing.
• Lead and mentor an AI Enablement specialist focused on training, documentation, and day-to-day usage.
• Establish clear processes, playbooks, and best practices to ensure teams effectively leverage AI capabilities.
• Drive cultural change toward AI-first ways of working.

Governance, Quality & Compliance

• Ensure AI solutions meet standards for quality, consistency, and brand alignment.
• Partner with Legal, Privacy, and Engineering teams to ensure compliance with data governance and regulatory requirements.
• Define guardrails, escalation paths, and approval processes for AI-driven workflows.

Vendor & Ecosystem Strategy

• Evaluate and manage external AI tools, platforms, and partners.
• Ensure the ecosystem supports long-term flexibility and avoids unnecessary complexity.
• Maximize value from vendors through structured evaluation and performance management.

Our humble expectations

• 8+ years of experience in product, AI/automation, marketing innovation, or related roles in high-scale digital environments.
• Strong product mindset, with experience translating business needs into scalable technical or AI-driven solutions.
• Solid understanding of marketing platforms and ecosystems (e.g., marketing automation, CRM, mobile attribution, ad tech), with the ability to evaluate trade-offs without needing to be hands-on in system configuration or engineering
• Hands-on understanding of AI capabilities (e.g., LLMs, agents, automation tools) and how they apply to marketing workflows.
• Experience working cross-functionally with Product, Engineering, Data, and Analytics teams.
• Proven ability to operate in ambiguous environments and build structure where none exists.
• Strong stakeholder management and communication skills, with the ability to influence senior leaders.
• Experience building or leading small, high-impact teams.
• Passion for AI innovation and its application to real-world operational challenges.

Nice to have:

• Experience with marketing platforms (CRM, automation, ad tech)
• Familiarity with prompt design, workflow orchestration, or AI tooling ecosystems
• Understanding of Marketing Automation and AdTech systems (e.g., Iterable, Braze, Salesforce, Appsflyer, Adjust) 
• Basic data fluency (e.g., SQL or analytics tools)

What we offer

This is a rare opportunity to get under the hood of a massive growth engine and actually build the tools that make it run. You won’t just be managing existing software; you’ll be the strategic architect responsible for moving us away from manual, "copy-paste" work toward a smart, automated system powered by AI and real-time data.

You will have the mandate to bridge the gap between Marketing, Product, and Engineering, making sure our tech stack is a competitive advantage rather than a bottleneck. Whether it’s building a marketing engine to win back millions of users or launching ML-powered personalization that hits the right customer at the perfect moment, you will be the one making it technically possible.

If you want a high-ownership role where you can solve real structural problems and lead a team of technical experts in a fast-paced, global environment, this is it.

Next steps

Our hiring process prioritizes quality over speed to ensure we find the right long-term fit for this critical role. Candidates move through the process one step at a time, typically starting with an initial screen and a hiring manager interview, followed by a peer interview and a take-home case study presentation, concluding with a final value-fit conversation.

At Wolt, we’re building the next chapter of Talent Acquisition — one that is proactive, insight-led, and deeply connected to how the business grows. Our sourcing team plays a key role in this by bringing market intelligence, creative sourcing approaches, and high-touch candidate engagement into everything we do.

We’re now looking for a Senior Sourcer join our Director and Senior Director focused hiring pod, working closely with two TA Partners and one existing Senior Sourcer. Together, this pod focuses on sourcing and talent intelligence partnering closely with the business to build strong, diverse leadership pipelines and inform long-term talent decisions.

What you’ll be doing

In this role, you’ll focus on senior-level sourcing and talent intelligence, combining deep market research with thoughtful candidate engagement. You’ll operate as a true partner to TA and hiring leaders, shaping search strategy and delivering insights that go beyond immediate hiring needs.

Day-to-day in this role you’ll:

• Partner closely with a TA Partner on Director+ hiring, while collaborating within the Director+ pod and the wider Sourcing team.
• Support the design and execution of Director and Senior Director search engagements, including talent landscape mapping, role calibration, and alignment with the external talent market
• Lead external talent market mapping and research, bringing clear market and talent insights to inform current searches and future leadership needs
• Identify, engage, and cultivate senior talent, building strong relationships and long-term leadership benches
• Deliver qualified and diverse pipelines for active Director+ searches through proactive sourcing and networking
• Translate role requirements into clear candidate profiles and support the qualification and presentation of shortlisted candidates
• Analyse sourcing effectiveness through data and reporting, including pipeline health, search progress, and relevant market trends
• Proactively recommend and drive improvements to sourcing approaches, candidate engagement, and overall search effectiveness
• Ensure an exceptional, high-touch candidate experience throughout the end-to-end Director+ hiring process

Our humble expectations*

• Experience in senior-level sourcing, talent research, or talent intelligence, ideally focused on Director / Senior Director profiles
• Strong capability in market mapping, talent research, and candidate identification
• Comfort using data and market insights to shape sourcing strategy and influence partners
• Experience working closely with recruiters and senior stakeholders in a consultative model
• Creative and resourceful approach to sourcing for complex or niche leadership roles
• Clear, confident communication skills, both written and verbal
• Curiosity, ownership mindset, and a collaborative way of working

Senior Data Strategist – Data, Technology & Analytics 🚀 

We’re expanding our Data, Technology & Analytics team and looking for a Senior Data Strategist to connect data strategy directly to client growth. You’ll lead complex data initiatives, drive value for local market client-agency relationships, and occasionally inform regional/global strategies. 

What You’ll Do 🌟 

Strategic Data Leadership 

• Lead client data strategy tied to business outcomes (revenue, media efficiency, customer value).  

• Prioritize initiatives like first-party data, private retailer networks, and AI-assisted planning.  
• Ensure audience-first strategies across 1PD/2PD/3PD while meeting regulatory requirements.  

Data & Tech Roadmap 

• Architect client market roadmaps linking outcomes to capabilities (AI, audience products, measurement).  

• Guide data partnerships, activation pathways, and global product adoption (WPP Open, InfoSum, etc.).  

• Feed market insights back to global strategy and product teams.  

Client & Stakeholder Engagement 

• Advise client marketing, media, data, and commerce leaders.  

• Lead executive alignment on vision, investments, and expected value.  

• Translate objectives into clear plans with KPIs, governance, and P&L impact.  

 Collaboration & Execution 

• Own client outcomes and data strategy application across teams.  

• Embed audience strategies into media/commerce/creative activation.  

• Drive adoption, expansion, and upsell opportunities.  

 Thought Leadership 

• Shape clients’ vision for modern data strategy.  

• Publish case studies and share local insights with global teams.  

What We’re Looking For 🎯 

• 7+ years in data-driven marketing (media/advertising, consulting, AdTech/MarTech).  

• Fluent in English and Finnish.  

• Hands-on with 1PD/2PD/3PD data, clean rooms, CDPs, DSPs, analytics, and AI/ML concepts.  

• Skilled in defining KPIs, learning agendas, and incrementality frameworks.  

• Strong program & change management skills across multi-workstream initiatives.  

• Excellent communicator and stakeholder manager.  

• Bachelor’s required; advanced degree a plus.  

• Innovative, proactive, and collaborative mindset.  

Why Join Us 🤝 

This is not just another job; it’s an opportunity to work with leading global and local brands and learn something new every day! Here’s what you can expect:   

• Access to world-class training, tools, data, and systems from WPP 
• A fantastic network of skilled and supportive colleagues from around the globe 
• A commitment to putting people first with high-quality leadership 
• Extended occupational healthcare and benefits that include a phone allowance, complimentary breakfast in the office, and lunch plus sports & culture benefits 
• Holiday bonuses according to company policy

How to Apply ✉️ 

If this opportunity excites you and you believe we’re a match, we’d love to hear from you! Please send your CV, cover letter and salary expectation to us as soon as possible, by 19 APR 2026. We will review applications as they come in and kick off the interview process when we find qualified candidates. If you have any questions about the role don’t hesitate to reach out to Sirke Käkelä, Executive Director, DTA at sirke.kakela@wppmedia.com 

Are you an enthusiastic Software Engineer who’s ready to embark on new challenges and take your career to new heights? Join our team at Enigma in Helsinki as a Senior Software Engineer, and play a pivotal role in building our secure and scalable Identity and Access Management system.

About the Team:

As part of the Infrastructure Group at Smartly, Enigma is dedicated to managing Identity and Access Management (IAM) and Billing operations. We tackle complex challenges to ensure secure authentication, flexible authorization, and an efficient Billing Engine for our leading SaaS platform. For references on what problem we’re trying to solve:

• User Identity and Access Management, including Role-Based Access Control (RBAC).
• Authentication and login methods, including Single Sign-On (SSO) with SAML and OpenID.
• Authorization mechanisms to control access to various modules of our platform to fit the needs of different customers.

We develop and maintain several microservices built mainly using TypeScript, NodeJS, Koa, KnexJS, Postgres, Kafka and run in our Kubernetes clusters. This job position is targeted for a role in the Identity and Access Management domain of the team.

Check out our Engineering at Smartly site to learn how our engineering and product development work.

As a Senior Software Engineer, You Will:

• Architect, design, and document new features and system enhancements, ensuring scalability, security, and maintainability for our complex, distributed systems.
• Apply professional software engineering practices, including the selection, design, and implementation of various architectural and design patterns.
• Translate architectural designs into maintainable, robust, high-quality code primarily using NodeJS and TypeScript.
• Develop and maintain APIs for consumption by other backend services or frontend code.
• Collaborate with diverse stakeholders, including product management, infrastructure, and support functions.

What We’re Looking For:

• Minimum of 5 years of experience in designing, architecting, and building robust, complex, and distributed web applications, where system-level design was a core responsibility. Writing code is not enough; we need proven expertise in system thinking.
• Demonstrable professionalism in knowing how to design, document, and implement different architectural and design patterns.
• Strong backend development skills with NodeJS & TypeScript with a good understanding of frontend technologies (React).
• Bonus points for knowledge about different IAM-related solutions/technologies (such as Auth0, OAuth, OpenID & SAML, Google Zanzibar).
• Excellent written and verbal communication skills in English.
• Proactive attitude and a passion for taking initiative.
• Ability to work hybridly, spending at least 3 days a week in our Helsinki office.

What We Offer You:

• Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, and we foster a culture built on trust, transparency, and open feedback.
• Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
• Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
• Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
• Hybrid Workplace: Experience a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.

Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook!

What to Expect from Our Recruitment Experience:

• Meet your Recruiter: Get to know each other and learn about working at Smartly.io.
• Meet the Team Lead: Gain deeper insights into your future team.
• Meet the Team in Technical Interviews: Engage in interactive coding and Systems Design discussions with the team.
• Meet the Leadership in a Final Meeting: A brief discussion with our Engineering Director.

Apply Now and Shape Your Future with Smartly.io!