Role:  Brand Integration & Content Manager - Strategic Alliances CoE

Location:  Gurgaon, India

About the role: 

We are setting up a Strategic Alliances Centre of Excellence (CoE) to shift Google India Marketing from transactional, media-led deals to long-term, value-multiplying alliances across key products and strategically important business themes.

The Brand Integration & Content Manager sits at the intersection of brand, content, and commercial partnerships. Serving as the connective tissue between Google and the Partner Organization, you will own the delivery of Tier 1 partnerships with top-tier creators, public figures, major broadcast networks, and global brands. This role demands a leader who is equally fluent in brand strategy and editorial thinking, ensuring every co-branded initiative, partner campaign, and collaborative content piece is executed with creative integrity, strategic coherence, and measurable impact.

What you will be doing: 

1. High-Stakes Partnership Management

Serve as the primary lead for tier 1 partnerships, managing complex relationships with top-tier creators, public
figures, major broadcast networks, and leading brands.

Translate high-level agreements into detailed execution plans: milestones, timelines, workstreams, and owners.

Drive day-to-day progress to ensure all agreed deliverables are achieved in full and on time.

2. Brand Integration, Stewardship & Advocacy

Fiercely protect Google’s brand equity during all phases of the partnership to ensure the company’s reputation and
values are upheld.

Ensure Google’s products show up in the best possible way across all partner assets and experiences.

Develop and maintain a Brand Integration Playbook, acting as the primary brand counsel to partnership managers
during deal structuring.

Work with brand and creative teams to enforce brand guardrails, visual identity, tone of voice, and policy guidelines,
proactively flagging risk issues before they impact the public.

3. Content Strategy & Production

Build and execute a content calendar specifically for partnerships, translating commercial relationships into
compelling stories across owned, earned, and partner channels.

Develop content formats tailored to different partnership types (e.g., co-authored thought leadership,
behind-the-scenes integrations, joint research reports).

Write, edit, and commission long-form and short-form content, working tightly with internal creative teams and
external agencies to produce high-quality assets at pace.

4. Single Point of Contact (Internal & External)

Act as the single point of contact for the partner for all operational, content, and execution matters.

Manage creative briefs, feedback loops, and approval workflows between external partners and internal teams.

Coordinate internally with Product Marketing, Brand, Creative, Media, PR/Comms, and Measurement teams.

Ensure information flows smoothly between the partner and internal teams, avoiding duplication and misalignment.

5. Measurement, Risk & Optimisation

Define KPIs for partner content programs (engagement, reach, brand perception lift) and ensure tracking is set up
before launch.

Identify execution risks early (delays, scope creep, creative issues) and escalate in a structured way with actionable
recommendations.

Conduct content audits and post-campaign reviews to surface learnings, highlight impact vs. objectives, and
recommend strategies for scaling.

What you need to be great in this role: 

• Experience: 8-10 years of experience in brand management, content strategy, or integrated marketing, ideally in tech,
  media, or entertainment.
• Track Record: Proven experience managing high-profile external partners, such as major networks,
  celebrities/creators, or top-tier brands, taking campaigns from deal signing to post-mortem.
• Craft: Exceptional writing and editorial skills, with the ability to adapt brand voice and format across channels and
  audiences.
• Brand Acumen: Strong understanding of brand architecture, visual identity systems, and co-branding principles.
• Execution: Excellent project management skills, with a demonstrated ability to juggle multiple workstreams, manage
  creative workflows, and hit tight deadlines.
• Experience managing large-scale, complex partnerships (e.g., OTT, sports leagues, or national broadcast networks).
• Familiarity with content management systems, Digital Asset Management (DAM) tools, and creative project
  management platforms (e.g., Figma, Asana).
• Experience working in or with cross-country/regional teams.
• Exposure to performance marketing metrics and an understanding of how content feeds into brand health.
• Dual Fluency: You speak both "brand" and "editorial" natively.
• Operator Mindset: You enjoy making things happen, closing loops, and sweating the details.
• Diplomat: You have a sharp eye for brand integrity and possess the proven ability to influence without authority in
  external rooms.
• Problem-Solver: You anticipate issues, surface them early, and always come with solutions.

Req ID: 17265

#LI-Hybrid #LI-AS2

About the role:

We are seeking a visionary Senior Product Designer to join our global design team. This role will design end-to-end experiences within our payment products ecosystem, ensuring they are intuitive, innovative, delightful, and aligned with our customers’ needs.  

What you’ll be spending your time on:

• Lead the design of complex financial technology products, ensuring they are user-friendly, effective, and aligned with business goals. 

• Collaborate with cross-functional teams, including product management, engineering, business, and marketing, to create holistic design solutions. 

• Lead all design related activities for a specific domain (Design sprints, workshops, brainstorming sessions, presentations, etc.) 

• Conduct user research and usability studies to understand customer needs, pain points, and behaviors. 

• Translate research findings into design decisions, creating wireframes, prototypes, and high-fidelity designs. 

• Champion a user-centered design approach, advocating for the end-user in all design discussions. 

• Work closely with the R&D team to ensure the final product meets visual standards when shipped to customers. 

• Provide mentorship and guidance to junior designers, fostering a culture of excellence and continuous learning within the design team. 

• Stay abreast of competitor experiences, industry trends, and emerging technologies in financial technology and design. 

 Have you done this kind of stuff?

• Bachelor’s or Master’s degree in Design, Human-Computer Interaction, or a related field. 

• Minimum of 8 years of experience in product design (bonus points if in the financial technology sector). 

• Strong portfolio demonstrating expertise in UX/UI design and a deep understanding of design principles. 

• Proficiency in design tools such as Figma (preferred), Sketch, Adobe Creative Suite, and prototyping tools. 

• Experience with user research methodologies and usability testing. 

• Excellent collaboration and communication skills, with the ability to articulate design concepts clearly to both technical and non-technical stakeholders. 

• Ability to work in a fast-paced environment and manage multiple projects simultaneously. 

• Strong communication and presentation skills - written, verbal and visual (English). 

• Basic technical understanding of web and mobile platforms. 

Great to have: 

• Strong commitment to advocating for and implementing Accessibility Guidelines and embracing Inclusive Design practices. 

• Proficiency in complementary areas such as User Research, UX Writing, Prototyping, and Service Design, contributing to a holistic design approach. 

• Demonstrated track record in successfully navigating rapid, iterative design and development processes, ensuring adaptability and responsiveness. 

• Extensive experience tackling large-scale, complex, and ambiguous projects across multifunctional teams, showcasing an ability to thrive in challenging environments. 

#LI-PG1

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.

As an Interactive Visual Designer in the design team, you will shape user experiences for our client’s digital channels, ensuring that each interaction is intuitive, engaging, and reflects design excellence. You will design vibrant, usable, and technically sound visual experiences across digital touchpoints for our clients. You will focus on the intersection of motion, interface, and visual storytelling — enhancing usability through aesthetic and interactive visual designs. You will collaborate closely with UX, product, engineering, and design teams to bring ideas and concepts to life while maintaining visual and brand integrity.

Your work will ensure that every screen, transition, micro-interaction, and visual asset aligns with established design ethos, elevating the creative vision and brand experience.

Location - Mumbai 

Role Requirements

• 6-8 years’ experience in visual, interactive, or UI design roles within agency, product, or digital studio environments

• Strong portfolio demonstrating interactive and/or motion-focused design across web & mobile form factors

• Proficiency in design and prototyping tools (Figma, Sketch, Adobe XD, Principle, Framer, etc.)

• Solid grounding in typography, layout, color, iconography, and visual hierarchy

• Experience designing responsive/ adaptive interfaces across multiple platforms

• Familiarity with design systems, component libraries, and style guides

• Basic understanding of front-end (HTML, CSS, JS) for developer collaboration

• Bachelor’s degree (or equivalent) in Graphic Design, Interaction Design, Visual Communication, or related field

Qualifications and Characteristics

• Strong visual eye: balance, polish, and design integrity

• Ability to craft smooth, thoughtful interactions and motion design

• Detail-oriented with a passion for pixel perfection and consistency

• Skilled at usability evaluation, prototyping, and iteration

• Comfortable working in a multi disciplinary set up and at client locations

• Curious and experimental — actively exploring trends, tools, and new techniques

• Resilient in fast-paced environments, adaptable to ambiguity and shifting priorities

• Proactive mindset, ownership mentality, and accountability from ideation to delivery

• Possess great written and verbal communication skills