Experience

6 to 10 years in B2B SaaS, fintech, payments, enterprise platforms, or adjacent global infrastructure products.

Role Overview

We are looking for a Senior Copywriter who can shape how Payoneer communicates its value across a complex, multi-product platform that serves SMBs, enterprises, marketplaces, platforms, and global workforces.

This is a senior, high-judgment role. You will not be writing at volume. You will be expected to bring clarity to complexity, make strategic tradeoffs in messaging, and help users understand Payoneer’s value within seconds.

You will work closely with Product Marketing, Web, Growth, Design, Analytics, Legal and senior stakeholders to define how Payoneer sounds across its most critical website surfaces.

If you enjoy turning global payments, pricing models, compliance workflows, and platform capabilities into sharp, confident, human messaging, this role is for you.

Key Responsibilities

Website and Platform Messaging

• Own and evolve core website messaging across homepage, product pages, corridor pages, pricing, and conversion flows

• Translate complex fintech and payments workflows into clear, benefit-led narratives without oversimplifying

• Help users quickly understand what Payoneer does, who it is for, and why it is different

Product Positioning and ICP Clarity

• Partner with Product Marketing to define positioning for Payoneer’s key offerings including global payments, Workforce Management, mass payouts, merchant services, and platform solutions

• Tailor messaging for different ICPs such as SMBs, enterprises, platforms, marketplaces, and finance leaders

• Ensure clarity across regions and hiring or payment corridors

Conversion and CRO-Led Copy

• Write and refine homepage narratives, hero copy, section hierarchy, and CTAs with conversion intent

• Balance trust, credibility, and conversion without sounding salesy or generic

• Collaborate with CRO and analytics teams to iterate copy based on real user behavior

Launches and Website-Led Campaigns

• Lead website copy for product launches, feature releases, and pricing or packaging updates

• Write landing pages, supporting email copy, and sales narratives aligned to GTM priorities

• Ensure consistency across website, campaigns, and sales surfaces

Brand Voice and Thought Leadership

• Help shape Payoneer’s brand voice for senior decision-makers including CFOs, founders, and operations leaders

• Support executive thought leadership, long-form content, and strategic narratives when required

• Act as a guardian of tone, clarity, and credibility across website content

Cross-Functional Collaboration

• Work closely with designers so copy and visual hierarchy function as one system

• Partner with sales, customer success, and regional teams to reflect real objections, proof points, and use cases

• Review and elevate copy written by other teams when it impacts the website

What We Are Looking For

Must-Have

• Proven experience writing for B2B SaaS or fintech products with complex workflows

• Strong understanding of SaaS and fintech buying journeys and decision-maker psychology

• Ability to write crisp conversion copy and long-form explanatory content with equal confidence

• Experience working closely with designers, product marketers, and senior stakeholders

• Exceptional clarity of thought and structured writing skills

Nice to Have

• Experience with payments, payroll, global hiring, compliance, or financial infrastructure products

• Exposure to CRO, experimentation, or SEO for large-scale websites

• Experience mentoring or reviewing work of junior writers

• Stakeholders trust you with high-visibility, high-impact website narratives
  
  

#LI-PB1

About the opportunity

Senior Account Receivable & Collections Analyst who plays a pivotal, strategic lead role in the financial operations of the company by managing and optimizing the accounts receivable process with a high-energy, "front-desk" approach. This role manages a continuous flow of customer queries, DIY billing emails, and complex collection challenges on a global portfolio while acting as a functional lead on AR systems (such as NetSuite, SAP, or Salesforce) to drive process enhancements and data integrity. To provide sharp, timely internal reports and analysis on debtor balances, cash collections, and bad debts while maintaining professional and energetic contact with customers.

A day in the life

• Arrive with a live view of global portfolio aging to identify exactly where pressure points are before the first call of the day.
• Contact customers (agencies, Enterprise, and brand clients) by telephone and email to move collections forward on high-risk accounts.
• Maintain positive relationships with our customers by providing excellent, responsive service.
• Maintain meticulous notes on follow-up and contact within ERP and CRM systems so nothing falls through overnight.
• Handle a non-stop flow of cases, DIY billing queries, and financial requests via a shared inbox and Salesforce with high operational resilience.
• Send monthly statements to customers and resolve discrepancies immediately upon receipt.
• Reduce DSO (Days Sales Outstanding), improve CEI (Collection Effectiveness Index), and minimize bad debt expense of the assigned global portfolio.
• Identify systemic billing or operational issues impacting cash flow and proactively lead cross-functional resolution efforts.
• Act as a key contributor in cash forecasting by providing accurate short- and long-term collection projections based on portfolio trends.
• Communicate real-time account status, risks, and next actions proactively to Sales and Account Managers.
• Oversee daily cash applications in ERP systems and lead investigations into complex unallocated/unapplied cash receipts.
• Issue reminder and legal notices to customers based on the Credit Control policy.
• Collaborate with Internal Sales, AMs, Finance, Legal, and billing teams with an "on-your-toes" urgency to resolve discrepancies and unblock revenue.
• Monitor and report on potential bad debts and portfolio health with a sharp, numerical eye.
• Strengthen internal controls and compliance around AR processes, ensuring audit readiness and policy adherence.
• Determine when accounts should be sent to outside collection agencies when all internal strategic efforts have been exhausted.
• Generate sophisticated monthly and ad-hoc reporting metrics on the performance of the portfolio.
• Lead the setting of credit limits for new and existing customers.
• Manage credit card workflows end-to-end, including charges, refunds, and formally challenging invalid chargebacks with supporting evidence.
• Actively leverage Enterprise AI platforms (Gemini, ChatGPT, Claude, etc.) to drive process optimization, build automations, and streamline collection workflows.

What you’ll bring

• Minimum 10–12 years’ experience in an Accounts Receivable / Collections role.
• Ability to adjust priorities instantly under pressure to meet non-stop deadlines.
• High stamina and flexibility within a constantly changing, high-volume environment.
• Elite interpersonal and diplomatic negotiation skills.
• Excellent verbal and written communication skills suitable for senior stakeholders.
• Ability to cooperate and lead collaboration effectively with team members.
• Proven track record of reducing DSO and improving cash collections.
• Sharp, proactive attitude – the ability to take immediate initiative to get things done.
• Expert Microsoft Excel (Power Query/Pivot) and IT skills with an exceptional eye for numbers.
• Highly motivated with a continuous eye for process improvement and automation.
• Deep expertise in managing global portfolios across multiple currencies and international markets.
• Deep expertise in Tier-1 ERP and CRM ecosystems (e.g., SAP, NetSuite, Salesforce) with the ability to drive system-related projects.
• AI-savvy and curious about technology; comfort using Enterprise AI tools to automate repetitive tasks.
• Experience of working with advertising/marketing agencies is highly preferred

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

We are currently looking for a Senior Manager - Media Activation to join us. The Media Activation team is a group of accredited digital practitioners who are responsible for executional excellence and delivering industry leading benchmarks. At WPP Media APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

This person will play an integral role in the day-to-day running of a busy client account (or accounts). They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid media campaigns for clients. The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key paid media channels (Google ads, Facebook, Instagram, Twitter, Snap, TikTok etc). This person will also be required to develop relationships with clients, suppliers, and other stakeholders, becoming a trusted voice for all things paid media.

Key Responsibilities:

• Account Managers are expected to work closely with their Account Director and the Global Hub team to manage the day-to-day running of one (or more) client accounts.
• Account Managers have several key areas of focus, these include Campaign Management
• Developing comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Responsible for end-to-end set up of paid media campaigns across all the relevant platforms (and working with junior team members to assist them with this task as necessary).
• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to define best practice standards.
• Responsible for monitoring campaign performance and pacing to ensure all activity delivered as expected. Troubleshooting and optimizing campaigns in order to improve performance as necessary.
• Working with Managers , Executives, Sr. Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports. Leading client calls to present results as necessary.
• Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalize/mitigate these trends as necessary.
• Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.

Client & Partner Management:

• Acting as a key social point of contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.
• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
• Building and maintaining relationships with the key media partners including Googleads, Meta, Twitter, Snap, TikTok, Pinterest and others.

People Management:

• Working with your line-manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritized to ensure deadlines are met.
• Able to communicate clearly and in a timely manner with internal and external stakeholders as required through email, chat, video and in-person. Leading presentations where necessary.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. Leading by example to motivate and encourage those with less experience.

Skills and Experience:

We are looking for a candidate who can display the following attributes:

• The successful candidate should have 6-7 Years of experience working in a digital marketing or agency-based role and will need to demonstrate a track record of working with clients or external stakeholders.
• Extensive experience setting up and optimizing paid social campaigns across a number of the key Biddable platforms (Google ads, Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint).
• Experience planning large-scale paid media campaigns, preferably across a mix of brand and organic boosting objectives.
• Experience compiling detailed and insightful end of campaign reports & presentations. 
•  Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.
• Some experience line managing individuals and/or helping to train others across paid media would be preferable.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.