THE OPPORTUNITY

Copywriter

REQUIRED EXPERIENCE

• A bachelor’s degree, English or writing emphasis preferred
• Portfolio showcasing conceptual skills
• One-plus years of experience in an agency setting, solid creative writing skills and a digital landscape expertise
• Proficiency with Microsoft, Adobe Creative Suites
• Demonstrated business acumen, ability to be a team player, establish an information hierarchy, work independently under guidance from Creative Director and other senior team members

 CORE SKILLS

A conceptual copywriter for the Retail Team must possess an essential set of core skills that distinguish themselves for the unique needs of Automotive Retail copywriting. An overview follows:  

IDEATOR

Most certainly, a skilled iterator is needed. One that can work quickly and efficiently under duress of deadlines. One that can also pivot ideation on request under extreme time-constraints [before & after regular business hours]. Strategic direction can quickly change, and is often subjected to market conditions, and global/current events. 

PERSISTENCE/STAYING POWER

As a result, the Retail Copywriter must possess staying power: the ability to keep digging in the well for ideas and solutions to any ever-changing directions. The Retail Writer must have the fortitude to remain committed to the project for the long haul...to endure not only unexpected direction changes, but multiple expected “tweaks & revisions” from the multiple layers of internal agency & client reviews.  

ADAPTABILITY

No doubt, being skilled in adapting to the situation at hand, is needed, almost as much as work that can be shared with clients. For automotive retail copywriting is not just about the big idea. It’s also about the ability to create desire through the description and portrayal of features & benefits. And it’s most certainly often about creating a sense of urgency and a call to action.  

Few, if any copywriting positions call for this disparate and unique combination of writing skills, in addition to subtleties of tone needed on different types of assignments: New Product Launches, Regional or National Sales Events, Disaster Relief, Community Support, Regional-Centric Product Campaigns, or Multi-Cultural Campaigns.  

MULTI-TASKER

Indeed, these multiple writing skills are held to a premium, because they are relied upon and leveraged day-in, and day-out. For the Retail Copywriter must also be skilled in multi-tasking several assignments at once, and often, with pressing & overlapping deadlines (each with their own unique requirements). Deadline management skills are as much needed day-to-day, as the ability to deliver useful ideas.  

Clearly, the Retail Copywriter must skillfully assimilate as much information through briefs & requests. Drilling down to key points and key facts for big idea nuggets, is a skill every Retail Automotive Copywriter must possess.  

FOCUS & CLARITY OF PURPOSE

Similarly, information needed may be incomplete, incomprehensible, or both. Knowing what information you need, is just as important a skill as knowing what information you don’t need. Clarity of purpose & intent breeds efficiency…most useful in the Retail Creative Team where creativity is on demand and always under duress of deadlines.   

Regarding information, it is important to note that useful information can make the difference between an idea that captures the imagination, creates desire and motivates action...and an idea that fails in one or all of those end-goals.

ARTICULATE & SUCCINCT

Sharing ideas is an everyday part of the job. The ability to succinctly articulate the how-what-why of an idea is a skill and quality that every Retail Copywriter should possess. Whether conveying ideas to your Art Director, Manager, Agency Colleagues or even Clients, the Retail Writer’s ability to sell the work is just as important as the ability of the actual idea itself to sell the consumer. And given the existence of multi-layered approval gauntlets [internal & client], the ability to be clear, concise, and articulate in conveying ideas is both useful and appreciated.  

RETAIL COPYWRITER SKILLSETS

• Quick-to-Concept & Script 
• Ideator
• Perform under Deadline  
• Organized
• Buttoned-Up   
• Information Assimilator
• Multi-Tasker 
• Articulate & Succinct
• Concepting to budget
• Persistence & Staying Power
• Adaptability
• Purpose & Focus
• Work-Smart
• Articulate & Succinct 
• Cut through Clutter
• Brand, product and legal guideline compliance  

RAPP Detroit is looking for a Content Author to join our award-winning Creative team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.



We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.


Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.


Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets

YOUR ROLE:

The Content Author is a new, hybrid creative/tech role designed to transform how we build and scale content across CRM and omnichannel platforms. Rather than working in static design tools and passing files through multiple rounds of revisions and handoffs, the Content Author assembles content directly in CRM platforms to deliver personalized experiences at scale.

This includes matrix-based platforms like RAPP’s proprietary system E-MILL for live HTML build, Adobe DAMs for asset sourcing, and Adobe Workfront for automated workflow integration. By combining a designer’s eye, a writer’s ear, and a technologist’s comfort with systems, the Content Author brings creative campaigns to life faster, with greater craft, consistency, and scalability.

The ideal Content Author is someone who doesn’t fit neatly into traditional roles of designer, developer, or copywriter — but instead thrives at the intersection of all three. You are detail-obsessed, adaptable, and energized by building things directly vision, strong collaboration, and the ability to inspire teams to produce innovative and effective work.

KEY COMPETENCIES:

• Comprehension: Understand design systems, content matrices, and platform requirements to execute at scale.
• Innovation: Spot opportunities for innovation within platform builds, personalization, and testing.
• Iteration and Elevation: Continuously improve processes through QA, testing, and optimization.
• Craft & Execution: Build campaigns and modules across platforms (SFMC, E-Mill, Adobe, CMS) with accuracy and efficiency.
• Storytelling: Demonstrate the value of orchestrated content execution to clients and internal teams.
• Business Contribution: Deliver scale without sacrificing craft, helping clients activate personalization and efficiency.
• Adaptability: Thrive in a fast-paced, dynamic environment, responding to feedback and evolving project needs.

YOUR RESPONSIBILITIES:

• Assemble content at scale using modular design systems and content matrices across CRM, email, landing pages, and other platforms.
• Curate, crop, and adapt brand assets from client libraries (e.g., Asset IQ) for multiple contexts and audiences.
• Leverage AI tools to generate, refine, and edit copy while ensuring consistency with client voice and tone.
• Inject highly effective content that embraces Brand nuance into content matrix-based content insode RAPP’s proprietary E-MILL system ready for QA and deployment.
• Ensure accessibility, brand compliance, and attention to detail across all deliverables.
• Collaborate closely with Creative, Strategy, Data, and Technology teams to align outputs with creative intent and audience needs.
• Identify opportunities for new modules, templates, or system improvements that support scale and efficiency.
• Serve as a bridge between creative concept and technical execution, ensuring nothing is lost in translation.

SUCCESS CRITERIA

• Flawless execution of high-volume campaigns with minimal error rates.
• Demonstrated ability to scale content across audiences, platforms, and channels.
• Strong collaboration with Creative Engineers and Architects to close the loop between system design and execution.
• Positive client and internal feedback on efficiency, accuracy, and innovation.
• Proactive identification of optimization opportunities that save time and improve performance.

SKILLS AND EXPERIENCE

• 1–3 years of experience in creative production, digital marketing, CRM, or design system-driven work (agency or brand-side).
• Strong visual eye for composition, layout, and brand alignment.
• Ability to write and edit short-form copy, with comfort using AI as a creative tool.
• Familiarity with HTML/CSS and digital QA practices (does not require full developer expertise).
• Comfort with workflow and project management tools such as Workfront, Jira, or equivalent.
• Ability to think in systems and modular content structures (atoms, modules, templates).
• High attention to detail, strong organizational skills, and the ability to work independently on focused projects.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $55,000 - $65,000. This range is specific to Detroit and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.