The Detroit Lions are looking for a passionate, creative and community focused professional to lead our Community Impact department and be a key member of the community and marketing functions. This role provides the opportunity to set the strategic direction for the department annually and execute community initiatives that further the Lions brand across the city of Detroit and the state of Michigan.

The primary responsibility of this role is to create impactful community programs while fostering meaningful relationships with community stakeholders. This person will be adept at working across a corporate matrix, managing resources and directing community investment. This role will also be responsible for leading the Lions employee volunteer program and advocating for community partners within the organization. 

Reporting to the Vice President of the Detroit Lions Foundation and Community Relations, this role will be a key leadership voice within the community relations department. The ideal candidate will be highly motivated, detail oriented and invested in team success. This individual is both a big-picture thinker and a doer who can roll up their sleeves to ensure meaningful, measurable impact in the community that aligns with the core pillars (cancer support, military support, social justice, food access and literacy), NFL initiatives and emergency response need.

ESSENTIAL FUNCTIONS:

Strategic Leadership and Alignment

• Create and implement community activations that give back to the community and elevate the civic profile of the Detroit Lions and its players
• Build and maintain relationships across corporate, nonprofit, and community partners to expand reach and effectiveness of community engagement
• Collaborate with Corporate Partnerships to identify and activate sponsorship opportunities that align with community impact priorities

 Program Strategy and Execution

• Lead the development and execution of in-season and year-round community programming aligned with organizational pillars and NFL initiatives
• Own the delivery of community events and initiatives, ensuring excellence in execution and measurable outcomes

 Operations and Administration

• Oversee the day-to-day operations of CI team, including budgeting, reporting and compliance
• Develop and manage systems, processes and policies to support effective program delivery
• Effectively manage the Community Impact Calendar to drive optimal impact and consistent communication and execution of initiatives/engagements
• Monitor program performance, manage data collection and prepare reports for internal and external audiences

 Data, Evaluation and Reporting

• Monitor performance indicators using department dashboard and track outcomes
• Communicate impact through reports, presentations and storytelling
• Use data insights to refine strategies and improve effectiveness

 Team Leadership and Management

• Foster collaborative and mission-driven team culture
• Manage workload distribution while stepping in to support execution during high-demand period
• Set clear performance expectations and provide ongoing coaching and development
• Oversees the department’s seasonal intern program ensuring consistency in hiring, onboarding and performance standards

 Foundation Integration & Resource Stewardship

• Work with the Detroit Lions Foundation to leverage resources—including funding, partnerships, and platforms—to enhance community programming and ensure cohesive storytelling and impact measurement

 Cross-Functional Collaboration

• Work across departments to embed community impact into broader Club initiatives, ensuring consistency in messaging and execution
• Partner with Corporate Communications to amplify community impact through cohesive storytelling
• Possess strong oral and written communications skills. This includes the ability to speak clearly and persuasively in positive or negative situations, listen and get clarification, possess excellent group presentation skills, ability and willingness to actively participate in meetings, as well as the ability to write clearly and informatively
• Drive communications across the organization and with corporate partners to ensure alignment to the club’s strategic initiatives
• Stakeholder management and communication: this role will help drive impact through partnership throughout the Club in executing events and commitments
• Mature judgment, a willingness to make decisions, exhibit sound and accurate judgment, and includes appropriate people in the decision-making process
• Oversees the department’s seasonal intern program ensuring consistency in hiring, onboarding and performance standards

NONESSENTIAL FUNCTIONS:

• Maintain proficiency in Microsoft Office and appropriate software tools
• Must be motivated, reliable, and able to work independently or as part of a team in a fast-paced environment – with the ability to shift priorities in an agile fashion.
• Must be detail oriented with strong organizational skills and the ability to balance multiple priorities while meeting deadlines
• Problem solver who displays original thinking and creativity and meets challenges with resourcefulness
• Leads with authenticity and honesty, while creating team spirit and comradery
• Will learn, understand, and demonstrate the leadership attributes as described by the organization
• Will adjust work schedule to meet departmental demands
• Will accept other responsibilities and duties as assigned by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing

QUALIFICATIONS/REQUIREMENTS:

• Bachelor’s degree in communications, marketing, business, or a related field preferred
• Minimum of 7 years of experience in corporate and/or sports community relations, foundation development, and/or management required; experience with public relations preferred
• Minimum of 5 years of experience supervising a team is preferred, along with experience managing multiple stakeholders
• Prior experience working in the professional sports league, especially NFL experience preferred.
• Demonstrates flexibility and the ability to contribute effectively within a professional team environment
• Able to build relationships with many departments, stakeholders, and other outside community organizations
• Ability to exercise flexibility, initiative, good judgment and discretion and work
• Exemplary interpersonal, listening and facilitation skills
• Excellent energy and enthusiasm, and passion for outreach and engagement
• Self-motivated, committed to performance at a high standard
• Prior experience working in Detroit market preferred
• Ability to work long or unpredictable hours on weekdays, weekends and holidays as needed.
• May require work out of both Ford Field in Detroit, MI and the Meijer Performance Center in Allen Park, MI.
• A valid Driver’s License and a good driving record
• You may use AI as a tool in creating your application, but this role is powered by human talent—your judgment, experience, and character are integral. Please let your personal talent shine

Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

A Brief Overview

The Integrated Marketing Coordinator is responsible for show marketing and promotions within their designated region to drive ticket sales. This role will work closely with the Marketing Manager, agents, artist managers and bookers. The Integrated Marketing Coordinator will build the infrastructure for digital marketing campaigns, create and submit all tour settlement materials, and provide additional show marketing support to the team.

What you will do

• Builds and maintains ad plans for AEG. Assist in coordination of media buying and evaluate and revise as necessary with marketing team to increase ticketing revenue and event exposure.
• Coordinate the distribution of press requests with publicist.  Serve as a public relations liaison. Proof read all releases and keep current with new shows, schedule releases and update as needed.
• Create, proof read and distribute e-cards and one-off email campaigns. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.
• Monitor budget and accounting for marketing efforts and keep team up to date on spend status.
• Create and deliver all show settlement including actuals, backup and any special campaign notes.
• Places all pixel tracking for campaign conversions, configures and confirms activation including artist website, ticketing links and any additional tour site placement.
• Coordinate asset trafficking for digital media campaigns – banners, videos etc.
• Collect ticket links and keep central grid, check all links, pre-sale passwords, billing, art on ticket pages and venue websites
• Coordinating marketing support with ticketing (and other) partners
• Maintain good working relationships with partners, co-promoters and media.

Education Qualifications

• High School Diploma or its equivalency

Experience Qualifications

• 2-4 years Of related work experience
• Experience calendaring events

Skills and Abilities

• Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop)
• Basic accounting knowledge
• Strong written and verbal communication skills
• Strong PR skills, social media savvy, and organization skills
• Must have strong work ethic, problem solving and prioritization skills
• Must be able to work independently and as part of a team
• Creative thinker; thinks “outside the box”
• Knowledge of the music industry preferred

Qualifications (ALL)

• High School Diploma or its equivalency
• 2-4 years Of related work experience
• Experience calendaring events
• Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop)
• Basic accounting knowledge
• Strong written and verbal communication skills
• Strong PR skills, social media savvy, and organization skills
• Must have strong work ethic, problem solving and prioritization skills
• Must be able to work independently and as part of a team
• Creative thinker; thinks “outside the box”
• Knowledge of the music industry preferred

Payscale: $20 - $23

Bonus: This position is not eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions.  We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.