Title: Content Marketing (Specialist-Manager)

Location: Austin, TX / Dallas, TX / Morristown, NJ / San Jose, CA  

Reporting to: Director, Brand and Communications 

*Hippo is hiring at either the Specialist of Manager level. Final leveling will be determined based on the candidate's depth of experience, ownership, and scope of past impact.

About Hippo: 

Hippo exists to protect the joy of homeownership. We believe that insurance should protect the things you treasure through an intuitive, modern experience. We provide tailored insurance coverage and preventative maintenance plans that keep you protected throughout your homeowner journey. We’ll also help you find coverage for everything life brings—from auto to flood—reimagining how you care for your home. 

About This Role: 

Hippo is hiring a Content Marketer who is equal parts brand steward and editorial storyteller with a project management backbone. This is a role for someone who lives branded content and keeps many moving pieces driving forward. This person will act as the connective tissue for content strategy across marketing. You’ll also serve as a highly visible cross-functional internal partner, maintaining editorial standards of excellence for content across the broader organization.  

You’ll manage editorial planning and the development and tracking of content performance, while collaborating cross-functionally to ensure content aligns with Hippo’s brand guidelines, legal requirements, and supports marketing and business goals. You’ll partner with internal and external content creators, manage agencies, and leverage insights to develop compelling, multi-purpose content that serves our business objectives. 

About You:  

• A brand-first content marketer who understands and executes organic growth strategies. 

• A strategic storyteller with a proven ability to distill complex topics into engaging, easy-to-understand content. 

• A highly organized editor and project manager with a track record of delivering quality content on deadline. 

• An savvy content marketer who approaches every piece of content through the lens of voice, tone, and creative integrity, not just a checklist.  

• An excellent writer with experience creating and directing compelling copy that matches Hippo’s specific tone of voice and style. 

• A creative leader who can research industry trends and topics to craft editorial direction that serve multiple audiences and business goals. 

• A cross-functional collaborator who can partner with agencies, designers, product marketers, and communications teams. 

• A growth minded thinker who leans on data to refine and elevate content performance. 

• A confident communicator who thrives at working within regulated environments and with legal teams.  

What You'll Do: 

• Grow Hippo’s editorial strategy by developing a content strategy that serves our branded channels. 

• Collaborate and drive results with SEO and content agencies to optimize and scale content efforts with an allotted budget. 

• Develop and oversee editorial calendars to ensure a steady cadence of high-quality content. 

• Work closely with internal insurance experts to transform technical topics into consumer and partner-friendly, insightful content. 

• Ensure all content aligns with Hippo’s brand voice and guidelines while keeping a steady eye on accuracy in a regulated industry. 

• Manage content workflows, including working with freelance writers, designers, and legal. 

• Develop multi-purpose content that can be repurposed across multiple platforms (e.g., blog, social, email, sales collateral). 

• Track and analyze content performance to refine strategy. 

• Stay ahead of industry trends and emerging digital content best practices to keep Hippo’s content fresh and relevant. 

Must Haves:  

For the Manager level:

• 5+ years of content marketing or editorial experience, preferably in a regulated industry. 

For the Specialist level: 

• 3-5+ years of content marketing or editorial experience, preferably in a regulated industry. 

Required for Both Levels:

• Growth-minded thinker who thrives in a fast-paced environment. 

• Strong writing and editing skills with the ability to translate complex topics into engaging, high-value content. 

• Familiarity with SEO and AEO-driven content strategies and managing organic traffic goals. 

• Experience with organic and paid social content strategies and experience developing content that supports marketing performance goals. 

• Experience working with designers to create visually compelling, brand-aligned content. 

• Proven track record of managing content teams and/or freelance writers and agencies. 

• Ability to handle cross-functional projects and collaborate across marketing and product teams. 

• Highly organized, deadline-driven, and adaptable to a fast-paced environment. 

Benefits and Perks 

Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with: 

• Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP). 

• Equity - This position is eligible for equity compensation. 

• Training and Career Growth - Training and internal career growth opportunities. 

• Flexible Time Off - You know when and how you should recharge. 

• Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers. 

• Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees. 

The Morristown, NJ and San Francisco Bay Area base pay ranges for this role is:

• Content Marketing Manager: $100,000.00 - $150,000.00
• Content Marketing Specialist: Specialis $72,000.00 - $108,000.00

Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands. 

Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known. 

Note: This is an evergreen role, meaning we’re always looking to connect with great talent for future opportunities at Scorpion. While there may not be an immediate opening today, our hiring team reviews applications and invites select candidates to a phone screen based on alignment with current or upcoming needs. From there, some candidates may move forward in the interview process. Timing can vary, and there may be a gap of several weeks or longer between conversations as new opportunities open.

About the Role

As a Sales Development Representative (SDR) at Scorpion, you will generate enthusiasm for our solutions, identify and qualify prospects, and maintain a consistent pipeline of leads for our Legal or Home Service sales team. This role is ideal for someone passionate about the SMB sector and looking to advance their career in sales.

What your success will look like

• Support our team culture by working in the office 4 -5 days a week. This means you’ll have to live within commuting distance of the office you’ll be working in.
• Lead Generation
  • Prospect, educate and qualify leads to create sales-ready opportunities
  • Make strategic outbound calls and emails daily
• Master the ability to tell the Scorpion story and passionately convey it to potential clients
• Align Scorpion solutions with prospects' business objectives & needs
• Stay updated on industry trends and the technology landscape to be a trusted resource for prospects and clients
• Team Collaborator
  • Work closely with sales reps to schedule prospect calls, meetings, and demos
  • Collaborate with sales and marketing teams to refine outreach strategies
• Gather key prospect data from initial conversations, the web, and other sources ensuring clean and accurate date entry into Salesforce our CRM
• Exceed monthly quotas for qualified appointments, demos scheduled, and deals closed 

Who you are and what you bring

• Bachelor's degree in Business, Marketing, or a related field
• 1+ year of sales or other relevant experience
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Familiarity with CRM software (e.g., Salesforce) is an advantage
• Must have sales ability demonstrated by past experience in a similar role(s)
• Positive attitude and demonstrate a high level of perseverance to excel in a rewarding role
• Knowledge of digital marketing solutions is a plus

Our Scorpion Values 

Winning Mindset:  When our clients win, we win. 
Genuine Care:  We only succeed when we are truly invested in our clients and each other.
Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.
Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Compensation  

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary is $50,000 (entry-level) - 60,000 (highly experienced). The base salary + annual variable for this position is $65,000 (entry-level) - $85,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer.  Please keep in mind that the range mentioned above is the total salary + annual variable range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.

Interview Process 

1. Initial Phone Screen:  30-minute call with a recruiter  

2. Sales Assessment:  Less than 25-minute online assessment 

3. First Interview:  30-45 minute Zoom meeting with the hiring manager

4. Second Interview:  60-minute in-person panel interview with the sales management team 

5. Offer:  The entire process from application to offer typically takes 3-4 weeks.  

Who You Will Be Working With

You’ll work closely with cross-functional PMG teams, including Client Strategy and Paid Media, to develop data-driven strategies that align with broader marketing goals. Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy, your insights will help brands reach the right people at the right time.     

What You'll Be Doing

At PMG, we believe SEO is more than just rankings—it’s about creating meaningful connections between brands and their audiences. As an SEO Lead, you’ll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world’s most recognized brands. At PMG, you’ll do more than optimize websites—you’ll shape how brands connect with their audiences through search, making SEO accessible in the process. You’ll join a team of passionate experts who value innovation, creativity, and collaboration. If you’re excited about staying ahead of search and AI platform trends, solving complex challenges, and working with some of the most forward-thinking brands in the industry, this role is for you.

• Lead data-driven SEO strategies that help brands increase visibility, connect with their audiences, and improve performance across search engines.
• Analyze search trends, user behavior, and competitive landscapes to uncover opportunities that fuel organic growth.
• Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance.
• Stay on top of algorithm updates, AI advancements, and emerging search trends, proactively evolving strategies to maintain a competitive edge.
• Create compelling dashboards and reports using tools like Looker Studio and GA4, helping teams and clients understand SEO's impact.
• Manage and optimize SEO platforms, integrations, and reporting tools, ensuring teams have the best resources to execute their strategies.
• Work closely with customer Paid Media, Content, Analytics, and Engineering teams to align SEO with broader marketing and business objectives.
• Accountable for program management and responsible for the successful execution of projects, supporting annual planning.
• Provide training, guidance, and insights to customer and internal teams, helping expand SEO knowledge and influence across customers and PMG.
• Utilize and build using PMG SEO tools, including AI and Alli integrations in the form of data analysis using SQL, alerts, reporting and audits.

What You’ll Bring

• 4+ years of experience in SEO, with a bachelor's degree or equivalent work experience. 
• Proven ability to leverage SEO content strategy and technical SEO to enhance search visibility and website performance.
• Strong expertise in marketing metrics, planning, and analysis, ensuring data-driven decision-making for SEO strategies.
• Experience managing project execution and workflow to deliver seamless and impactful SEO initiatives.
• Proficiency with Google Analytics, SEMRush, and Screaming Frog, enabling comprehensive SEO audits and performance insights.
• Understanding of HTML, CSS, and structured data, allowing for improved on-page optimization and technical SEO implementation.
• Skilled in content auditing, keyword analysis and brief creation, supporting the development of high-performing SEO strategies.
• Familiarity with Adobe Analytics, GA4, Google Ads, Microsoft Excel, and tagging techniques to measure and refine SEO impact effectively.
• Familiarity with AIO and LLM Reporting with a foundational understanding of how SEO integrates with AEO strategies.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.

Who You Will Be Working With

You’ll work closely with cross-functional PMG teams, including Client Strategy and Paid Media, to develop data-driven strategies that align with broader marketing goals. Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy, your insights will help brands reach the right people at the right time.     

What You'll Be Doing

At PMG, we believe SEO is more than just rankings—it’s about creating meaningful connections between brands and their audiences. As an SEO Senior Manager, you’ll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world’s most recognized brands. At PMG, you’ll do more than optimize websites—you’ll shape how brands connect with their audiences through search, making SEO accessible in the process. You’ll join a team of passionate experts who value innovation, creativity, and collaboration. If you’re excited about staying ahead of search and AI platform trends, solving complex challenges, and working with some of the most forward-thinking brands in the industry, this role is for you. 

• Develop and implement long-term SEO strategies that support company growth and keep brands competitive in an evolving search landscape.
• Lead cross-functional SEO projects, collaborating with customer marketing, content, and engineering teams to ensure SEO is seamlessly integrated across all digital initiatives.
• Oversee international SEO initiatives and localization strategies, optimizing for global audiences and regional search trends.
• Manage SEO budgets, resources, and vendor relationships, making strategic decisions to maximize performance and efficiency.
• Analyze competitive landscapes to uncover new opportunities, search trends, and areas for organic growth.
• Implement advanced technical SEO solutions, including site migrations, schema markup, and structured data enhancements to improve search visibility.
• Drive data-informed decision-making, using in-depth SEO analysis and reporting to refine strategies and measure impact.
• Optimize SEO workflows and team processes, creating scalable solutions that enhance efficiency and effectiveness.
• Partner with senior leadership to align SEO with broader digital marketing and business strategies.
• Champion SEO education and training within the company, empowering teams with best practices and the latest industry insights.
• The primary focus of this role is SEO, ensuring excellence in strategy, execution, and performance. However, you'll also have opportunities to collaborate across other media channels, supporting integrated campaigns that drive broader marketing success.
• Utilize and build using PMG SEO tools, including AI and Alli integrations in the form of data analysis using SQL, alerts, reporting and audits.

What You Will Bring

• 6+ years of experience in SEO, including 3+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Expertise in SEO content strategy and technical SEO, driving optimizations to enhance search performance and user experience.
• Strong analytical skills in marketing metrics, planning, and strategy, using data-driven insights to refine SEO initiatives.
• Experience in project management, leading SEO initiatives from strategy development to execution and optimization.
• Proficiency in Google Analytics, SEMRush, Screaming Frog, and Ahrefs, conducting in-depth SEO audits and competitive analysis.
• Knowledge of HTML, CSS, and structured data, ensuring effective on-page SEO and search engine indexing improvements.
• Expertise in keyword analysis, content auditing, and web page optimization, crafting high-performing, data-driven SEO strategies.
• Familiarity with AIO and LLM Reporting with a foundational understanding of how SEO integrates with AEO strategies.
• Familiarity with Adobe Analytics, GA4, Google Ads, Microsoft Excel, and tagging techniques to measure and refine SEO impact effectively.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

About the Role

As a Senior Account Manager, your core role is to build and nurture strong client relationships with home services clients. You are the primary point of contact between our clients and our internal teams, ensuring the effective execution of digital marketing campaigns that align with our clients' objectives. You play a pivotal role in transforming their goals into successful strategies in areas such as SEO, paid advertising, social media, and more. Your dedication and expertise provide our clients with confidence in achieving their online success. As a Senior, your influence reaches beyond the franchisees into Advisory committees and the corporate relationship.

What your success will look like

• Client Relationship Management: Develop and maintain strong, long-lasting client relationships by understanding their needs, objectives, and business goals.
• Training: Lead internal and external training sessions on digital marketing, Scorpion systems and brand specifics.
• Account Strategy: Develop and implement comprehensive digital marketing strategies in collaboration with our internal teams, encompassing SEO, paid advertising, social media management, chat, and content marketing, to achieve client objectives.
• Account Reviews: Monitor and analyze campaign performance, providing insights and recommendations for improvements to clients, covering SEO, PPC, and social media KPIs.
• New Business Development: Identify opportunities for upselling and expanding our services within existing client accounts.
• Team Collaboration: Work closely with internal teams, including the Directors, SEO specialists, paid advertising experts, social media managers, and content writers, to ensure client success.
• Budget Management: Manage client budgets, ensuring efficient allocation of resources to achieve campaign objectives and return on investment.

Who you are and what you bring

• Education
  • Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience.

• Experience
  • 4+ years of professional experience in client-facing account management.
  • 2 years in an Account Manager role or comparable experience
  • Proven experience as an Account Manager in a digital agency setting
  • Experience working as part of a team
  • Strong understanding of digital marketing channels, strategies, and tactics, including SEO, social media, and paid advertising

• Skills
  • Excellent oral and written communication skills
  • First class organizational skills
  • A keen eye for detail and an understanding of budget restraints
  • Willingness to learn new programs
  • Ability to interpret and leverage data for decision making
  • Proven ability to work under pressure in a fast paced environment
  • A personable and professional character to build client rapport
  • The confidence to gain client trust

Our Scorpion Values 

Winning Mindset:  When our clients win, we win. 
Genuine Care:  We only succeed when we are truly invested in our clients and each other.
Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.
Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Compensation  

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary range is $80,000 (entry-level) - $102,500 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.
• The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.

Our Interview Process 

We value your time and want to give you the best opportunity to showcase your skills. Here’s what to expect:

• Initial Phone Screen: 30-minute conversation with a recruiter to learn more about you and share details about the role.
• First Interview: 30-minute Zoom with the hiring manager to dive deeper into your experience and goals.
• Second Interview: 45-minute Zoom with interview panel with key team members.
• Final Interview: 30-minute Zoom with an executive leader for a final conversation.

Who You Will Be Working With

At PMG, you’ll be part of a hands-on Commerce group—marketers, operators, analysts, and creatives who care about people as much as performance. You’ll partner closely with Retail Operations, Retail Media, Strategy, and Creative teammates to shape how products show up across marketplaces and how shoppers experience each PDP from first glance to purchase.

Day to day, you’ll collaborate with client partners and PMG leads to turn insights into action—aligning catalog health, PDP content, pricing, and promotions so everything works in sync. You’ll have supportive leaders, modern tools, and plenty of space to share ideas, mentor others, and keep raising the bar on what “retail ready” looks like.

If you’re excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected commerce, this is the place to do your best work. As a Lead in Retail Services, you’ll feel right at home here.

What You Will Do

• Lead the strategy and execution of catalog and PDP optimization across an entire brand portfolio or client category.
• Architect scalable listing frameworks that reflect marketplace SEO, UX best practices, and real conversion drivers.
• Manage promotional planning and ensure PDP content, pricing, and inventory align with promotional timelines across sales channels.
• Partner with clients and internal teams to design and implement strategic upgrades that improve catalog health and retail readiness.
• Identify systemic listing or promotion issues and build clear remediation playbooks the team can run with.
• Guide junior team members in advanced PDP optimization, promotion scheduling, and retail readiness diagnostics.
• Serve as the go-to subject matter expert on content strategy and promotional enablement for marketplace growth.

What You Will Bring

• 4+ years of experience in Client Strategy, with a bachelor’s degree or equivalent work experience.
• Experienced in catalog architecture planning and SEO-focused enhancement strategies.
• Experienced designing promotion strategies for both event-based moments and evergreen programs.
• Deep knowledge of Seller Central/Vendor Central content workflows and best practices.
• Experienced partnering with Media and Creative to ensure PDPs are truly “launch ready.”
• Experienced Momentum super-user (or similar internal tooling) for content scoring and tracking.
• Experienced using Excel and Looker/Looker Studio dashboards to monitor content performance and surface clear next steps.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

About the Role

What your success will look like

• New Business Development: Drive net-new business by confidently articulating our platform’s value proposition to business owners and executives. Showcase the platform through engaging demos and maintain a strong pipeline.
• Digital Marketing Expertise: Sell digital marketing solutions to new home service clients, focusing on one or two verticals and territories: roofing, solar, HVAC, plumbing, pest control, and landscaping.
• Product Knowledge: Become an expert in our products. Conducting discovery calls, customizing demos, and presenting tailored solutions to prospective clients.
• Metrics-Driven Results: Consistently exceed 5k MRR targets and close deals with a solution-based sales approach.
• Growth Mindset: View challenges as learning opportunities, actively seek feedback, and commit to personal and professional development.
• Relationship Building: Use a personable and persuasive approach to build strong relationships with new contacts, ensuring client satisfaction and business wins.
• Industry Insights: Stay updated on industry trends and technology to offer valuable insights to prospects.

Who you are and what you bring

• Sales Experience: Minimum of 4+ years of full-cycle sales experience in Home Service, specifically in digital marketing solutions.
• Performance Record: Proven track record of independently managing, developing, and closing new client relationships while achieving over 5k in MRR.  Past promotion to current selling role from a BDR or SDR-type role.  
• Solution-Oriented: A champion of business goals, you communicate how our services directly impact clients' performance metrics.
• Technology Proficiency: Salesforce, Seismic, Chili Piper, Spiff, CanIRank, and Zoom.
• Collaborative Spirit: Work collaboratively with colleagues to contribute to a high-energy team culture that drives collective success.
• Client-Centric: Passionate about customer success and driven to exceed client expectations.
• What Success Looks Like
  • Scorpion Training: Complete a three-week training program with our sales enablement and training team, followed by continuous education.
  • Full Quota Ramp-Up: Achieve full quota within three months of your start date.

Our Scorpion Values 

Winning Mindset:  When our clients win, we win. 
Genuine Care:  We only succeed when we are truly invested in our clients and each other.
Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.
Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Compensation  

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

The base salary is $60,000 (entry-level) - $79,000 (highly experienced). This position's base salary + annual variable is $128,000 (entry-level) - $147,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer.  Please keep in mind that the range mentioned above is the total salary + annual variable range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.

About Care.com 

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. 

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you. 

Position Overview:

We're looking for a Manager of SEO & GEO who is equally comfortable building a SEO strategy in a Google Doc and shipping a structured data fix in collaboration with an engineer. You will own Care.com's organic search presence end-to-end — from identifying opportunities to seeing them through to production, and be a key voice in how AI-driven search and answer engines shape our future growth.

This is not a strategy-only role. We expect you to be hands-on keyboard, deeply analytical, and execution-focused.

What You’ll Do:

• Organic Growth: Build and execute the SEO roadmap across technical, content, and off-page. Own the numbers: traffic, rankings, conversions. No handoffs, no excuses.
• AI-Optimized Search (AIO): Define and drive Care.com's strategy for visibility in AI-generated results — Google AI Overviews, ChatGPT, Perplexity, and whatever comes next. Optimize entity coverage, content structure, and schema to ensure we're the answer, not just a result.
• Technical SEO: Run audits, triage issues, and ship fixes. Partner with engineering from requirements through QA — you write the tickets, you join the sprints, you own the outcome. SEO is built into the product lifecycle, not bolted on afterward.
• Content & On-Page: Own the full cycle from keyword brief to published page. Build scalable frameworks for programmatic SEO across Care.com's care categories. Every page should earn its index.
• Cross-Functional Influence: Be the SEO authority for Product, Engineering, Marketing, and Data. Align with Paid on SERP strategy. Build dashboards that make organic performance impossible to ignore.

Who You Are:

Experience

• 4+ years of SEO experience
• Proven track record of driving significant organic traffic and revenue growth at scale
• Direct experience working within or alongside engineering/product teams in an agile environment
• Demonstrated experience with AI search optimization (AIO, LLM-based search, featured snippets, entity optimization)

Technical Skills

• Expert-level proficiency with SEO tools: Google Search Console, Ahrefs, Semrush, Screaming Frog, Botify, or similar
• Comfortable reading and writing HTML, CSS basics, and structured data (JSON-LD/Schema.org)
• Experience with log file analysis, JavaScript SEO challenges, and large-scale site architecture
• Proficiency with analytics platforms (GA4, Looker, Tableau, or similar)

Soft Skills & Mindset

• A bias for action — you move fast, test, learn, and iterate
• Strong communicator who can translate complex SEO concepts for non-technical stakeholders and write airtight engineering tickets
• Project management chops — you can manage multiple initiatives simultaneously without dropping the ball
• Entrepreneurial ownership mentality: you treat the organic channel like it's yours to build
• 1–2 years in a lead or manager-level role are a nice to have, you will be cross collaborating heavily with product and engineering teams

Work Environment: Hybrid - In office MW&T
Office Location: 2801 North Central Expressway, 11th Floor Dallas TX 75204

Company Overview:

Available in 21 countries, Care.com is one of the largest providers of online services for finding family care and care jobs, spanning in-home and in-center care solutions. Since 2007, families have relied on Care.com for an array of care for children, seniors, pets, and the home.  Designed to meet the evolving needs of today’s families and caregivers, the Company also offers customized corporate benefits packages to support working families, household tax and payroll services, and innovations for caregivers to find and book jobs. 

Salary Range:  $85,000 - 95,000

The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).

#LI-Hybrid

About the Role

What your success will look like

• New Business Development: Drive net-new business by confidently articulating our platform’s value proposition to business owners and executives. Showcase the platform through engaging demos and maintain a strong pipeline.
• Digital Marketing Expertise: Sell digital marketing solutions to legal clients, focusing on one or two verticals and territories: personal injury, family, criminal, and employment.
• Product Knowledge: Become an expert in our products. Conducting discovery calls, customizing demos, and presenting tailored solutions to prospective clients.
• Metrics-Driven Results: Consistently exceed 5k MRR targets and close deals with a solution-based sales approach.
• Growth Mindset: View challenges as learning opportunities, actively seek feedback, and commit to personal and professional development.
• Relationship Building: Use a personable and persuasive approach to build strong relationships with new contacts, ensuring client satisfaction and business wins.
• Industry Insights: Stay updated on industry trends and technology to offer valuable insights to prospects.

Who you are and what you bring

• Sales Experience: Minimum of 4+ years of full-cycle sales experience in legal, specifically in digital marketing solutions.
• Performance Record: Proven track record of independently managing, developing, and closing new client relationships while achieving over 5k in MRR.  Past promotion to current selling role from a BDR or SDR-type role.  
• Solution-Oriented: A champion of business goals, you communicate how our services directly impact clients' performance metrics.
• Technology Proficiency: Salesforce, Seismic, Chili Piper, Spiff, CanIRank, and Zoom.
• Collaborative Spirit: Work collaboratively with colleagues to contribute to a high-energy team culture that drives collective success.
• Client-Centric: Passionate about customer success and driven to exceed client expectations.
• What Success Looks Like
  • Scorpion Training: Complete a three-week training program with our sales enablement and training team, followed by continuous education.
  • Full Quota Ramp-Up: Achieve full quota by month three of your start date.

Our Scorpion Values 

Winning Mindset:  When our clients win, we win. 
Genuine Care:  We only succeed when we are truly invested in our clients and each other.
Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.
Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Compensation  

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary is $60,000 (entry-level) - $79,000 (highly experienced).  This position's base salary + annual variable is $115,000 (entry-level) - $130,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer.  Please keep in mind that the range mentioned above is the total salary + annual variable range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.

About the Role

What your success will look like

• New Business Development: Drive net-new business by confidently articulating our platform’s value proposition to business owners and executives. Showcase the platform through engaging demos and maintain a strong pipeline.
• Digital Marketing Expertise: Sell digital marketing solutions to legal clients, focusing on one or two verticals and territories: personal injury, family, criminal, and employment.
• Product Knowledge: Become an expert in our products. Conducting discovery calls, customizing demos, and presenting tailored solutions to prospective clients.
• Metrics-Driven Results: Consistently exceed 5k MRR targets and close deals with a solution-based sales approach.
• Growth Mindset: View challenges as learning opportunities, actively seek feedback, and commit to personal and professional development.
• Relationship Building: Use a personable and persuasive approach to build strong relationships with new contacts, ensuring client satisfaction and business wins.
• Industry Insights: Stay updated on industry trends and technology to offer valuable insights to prospects.

Who you are and what you bring

• Sales Experience: Minimum of 4+ years of full-cycle sales experience in legal, specifically in digital marketing solutions.
• Performance Record: Proven track record of independently managing, developing, and closing new client relationships while achieving over 5k in MRR.  Past promotion to current selling role from a BDR or SDR-type role.  
• Solution-Oriented: A champion of business goals, you communicate how our services directly impact clients' performance metrics.
• Technology Proficiency: Salesforce, Seismic, Chili Piper, Spiff, CanIRank, and Zoom.
• Collaborative Spirit: Work collaboratively with colleagues to contribute to a high-energy team culture that drives collective success.
• Client-Centric: Passionate about customer success and driven to exceed client expectations.
• What Success Looks Like
  • Scorpion Training: Complete a three-week training program with our sales enablement and training team, followed by continuous education.
  • Full Quota Ramp-Up: Achieve full quota by month three of your start date.

Our Scorpion Values 

Winning Mindset:  When our clients win, we win. 
Genuine Care:  We only succeed when we are truly invested in our clients and each other.
Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.
Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Compensation  

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary is $60,000 (entry-level) - $79,000 (highly experienced).  This position's base salary + annual variable is $115,000 (entry-level) - $130,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer.  Please keep in mind that the range mentioned above is the total salary + annual variable range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.

About the Role

What your success will look like

• New Business Development: Drive net-new business by confidently articulating our platform’s value proposition to business owners and executives. Showcase the platform through engaging demos and maintain a strong pipeline.
• Digital Marketing Expertise: Sell digital marketing solutions to new home service clients, focusing on one or two verticals and territories: roofing, solar, HVAC, plumbing, pest control, and landscaping.
• Product Knowledge: Become an expert in our products. Conducting discovery calls, customizing demos, and presenting tailored solutions to prospective clients.
• Metrics-Driven Results: Consistently exceed 5k MRR targets and close deals with a solution-based sales approach.
• Growth Mindset: View challenges as learning opportunities, actively seek feedback, and commit to personal and professional development.
• Relationship Building: Use a personable and persuasive approach to build strong relationships with new contacts, ensuring client satisfaction and business wins.
• Industry Insights: Stay updated on industry trends and technology to offer valuable insights to prospects.

Who you are and what you bring

• Sales Experience: Minimum of 4+ years of full-cycle sales experience in Home Service, specifically in digital marketing solutions.
• Performance Record: Proven track record of independently managing, developing, and closing new client relationships while achieving over 5k in MRR.  Past promotion to current selling role from a BDR or SDR-type role.  
• Solution-Oriented: A champion of business goals, you communicate how our services directly impact clients' performance metrics.
• Technology Proficiency: Salesforce, Seismic, Chili Piper, Spiff, CanIRank, and Zoom.
• Collaborative Spirit: Work collaboratively with colleagues to contribute to a high-energy team culture that drives collective success.
• Client-Centric: Passionate about customer success and driven to exceed client expectations.
• What Success Looks Like
  • Scorpion Training: Complete a three-week training program with our sales enablement and training team, followed by continuous education.
  • Full Quota Ramp-Up: Achieve full quota within three months of your start date.

Our Scorpion Values 

Winning Mindset:  When our clients win, we win. 
Genuine Care:  We only succeed when we are truly invested in our clients and each other.
Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.
Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Compensation  

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

The base salary is $60,000 (entry-level) - $79,000 (highly experienced). This position's base salary + annual variable is $128,000 (entry-level) - $147,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer.  Please keep in mind that the range mentioned above is the total salary + annual variable range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.

About the Role

What your success will look like

• New Business Development: Drive net-new business by confidently articulating our platform’s value proposition to business owners and executives. Showcase the platform through engaging demos and maintain a strong pipeline.
• Digital Marketing Expertise: Sell digital marketing solutions to legal clients, focusing on one or two verticals and territories: personal injury, family, criminal, and employment.
• Product Knowledge: Become an expert in our products. Conducting discovery calls, customizing demos, and presenting tailored solutions to prospective clients.
• Metrics-Driven Results: Consistently exceed 5k MRR targets and close deals with a solution-based sales approach.
• Growth Mindset: View challenges as learning opportunities, actively seek feedback, and commit to personal and professional development.
• Relationship Building: Use a personable and persuasive approach to build strong relationships with new contacts, ensuring client satisfaction and business wins.
• Industry Insights: Stay updated on industry trends and technology to offer valuable insights to prospects.

Who you are and what you bring

• Sales Experience: Minimum of 4+ years of full-cycle sales experience in legal, specifically in digital marketing solutions.
• Performance Record: Proven track record of independently managing, developing, and closing new client relationships while achieving over 5k in MRR.  Past promotion to current selling role from a BDR or SDR-type role.  
• Solution-Oriented: A champion of business goals, you communicate how our services directly impact clients' performance metrics.
• Technology Proficiency: Salesforce, Seismic, Chili Piper, Spiff, CanIRank, and Zoom.
• Collaborative Spirit: Work collaboratively with colleagues to contribute to a high-energy team culture that drives collective success.
• Client-Centric: Passionate about customer success and driven to exceed client expectations.
• What Success Looks Like
  • Scorpion Training: Complete a three-week training program with our sales enablement and training team, followed by continuous education.
  • Full Quota Ramp-Up: Achieve full quota by month three of your start date.

Our Scorpion Values 

Winning Mindset:  When our clients win, we win. 
Genuine Care:  We only succeed when we are truly invested in our clients and each other.
Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.
Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Compensation  

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary is $60,000 (entry-level) - $79,000 (highly experienced).  This position's base salary + annual variable is $128,000 (entry-level) - $147,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer.  Please keep in mind that the range mentioned above is the total salary + annual variable range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.

About the Role

What your success will look like

• Client Relationship Management: Develop and maintain strong, long-lasting client relationships by understanding their needs, objectives, and business goals.
• Account Strategy: Develop and implement comprehensive digital marketing strategies in collaboration with our internal teams, encompassing SEO, paid advertising, social media management, chat, and content marketing, to achieve client objectives.
• Account Reviews: Monitor and analyze campaign performance, providing insights and recommendations for improvements to clients, covering SEO, PPC, and social media KPIs.
• New Business Development: Identify opportunities for upselling and expanding our services within existing client accounts.
• Team Collaboration: Work closely with internal teams, including the Directors, SEO specialists, paid advertising experts, social media managers, and content writers, to ensure client success.
• Budget Management: Manage client budgets, ensuring efficient allocation of resources to achieve campaign objectives and return on investment.

Who you are and what you bring

• Education: Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience.
• Experience:
  • 2+ year of professional experience in client-facing account management.
  • Proven track record of upselling and growing client accounts.
  • Proven ability to manage client relationships, understand their needs, and deliver results.
  • Experience working with cross-functional teams to execute client strategies.
• Skills
  
  • Understanding of digital marketing channels, strategies, and tactics, including SEO, social media, and paid advertising
  • Excellent attention to detail, with a keen understanding of budget constraints and project management
  • Exceptional communication and relationship-building skills to foster trust with clients.
  • A proactive approach to problem-solving and managing client expectations.
  • Ability to multitask, prioritize, and perform well under pressure.
  • Eagerness to learn new tools, platforms, and industry best practices.

Our Scorpion Values 

Winning Mindset:  When our clients win, we win. 
Genuine Care:  We only succeed when we are truly invested in our clients and each other.
Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.
Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Compensation

We acknowledge that states have passed legislation promoting pay transparency.  As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary range is $60,000 (entry-level) - $80,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. 
• The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.

Our Interview Process 

We value your time and want to give you the best opportunity to showcase your skills. Here’s what to expect:

• Initial Phone Screen (30 minutes) – A conversation with a recruiter to learn more about you, share details about the role, and answer any questions you may have.
• First Interview (30 minutes, Zoom) – A discussion with the hiring manager to dive deeper into your experience, goals, and how they align with the role.
• Second Interview (45 minutes, Zoom) – A panel interview with key team members to assess your skills and how you’d collaborate with the team.
• Final Interview (30 minutes, Zoom) – A conversation with the department lead to discuss the broader vision and how you’d contribute to the team’s success.